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Creating Demand with Amazon DSP
Manage episode 498857251 series 3378346
المحتوى المقدم من Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.
What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.
They Cover:
- Why prospecting matters way more than most brands think
- The common DSP mistake that kills growth
- How BTR makes AMC audiences actually scalable
- What retail expansion looks like (and why clients trust BTR to lead it)
Connect with Alyssa
https://www.linkedin.com/in/alyssa-guzman-280629161/
Connect with Destaney
https://www.linkedin.com/in/destaney-wishon/
Learn more about BTR Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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