#337 - Make Marketing Easy with Storytelling with J.J. Peterson

Being Boss with Emily Thompson

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تمت الإضافة منذ قبل seven عام

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This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 12 يومًا33:58

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قوائم

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عامين 53:21

MP3•منزل الحلقة

Many entrepreneurs and small business owners struggle with marketing their products and services. In this episode, Emily is joined by Dr. J.J. Peterson, Head of Storybrand, to discuss how storytelling will help you attract your dream customer, find ease in marketing, and create more fulfilling customer relationships. J.J. also shares the mindsets he has used for navigating he career and finding success.
Get full shownotes for this episode here >>

124 حلقات

#Business #Beingbosspodcast #Creativepreneur #Creativeentrepreneur #Creativebusiness #Smallbusiness #Businessowner #Productbusiness #Makerbusiness #Careers #Entrepreneur #Boss #Freelancing

Being Boss with Emily Thompson

#337 - Make Marketing Easy with Storytelling with J.J. Peterson

Being Boss with Emily Thompson

18 subscribers

published منذ عامين

MP3•منزل الحلقة

124 حلقات

#Business #Beingbosspodcast #Creativepreneur #Creativeentrepreneur #Creativebusiness #Smallbusiness #Businessowner #Productbusiness #Makerbusiness #Careers #Entrepreneur #Boss #Freelancing

All episodes

Being Boss with Emily Thompson

1
#359 - 4 Final Lessons of Being Boss 1:00:12

منذ 2 years1:00:12

1:00:12

Welcome to the final episode of the Being Boss podcast where Emily shares what Being Boss has meant to her and why it will forever remain a highlight in her life. She also dives into the 4 final lessons of Being Boss from the importance of living your values to cultivating a supportive community. Plus, Emily shares exciting updates on what's happening next. Thank you for joining us on this remarkable ride and may your journey to being boss continue to thrive and inspire. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#358 - Quitting with Purpose with Erica Courdae and Tasha L. Harrison 1:47:54

منذ 2 years1:47:54

1:47:54

Choosing the path of a creative entrepreneur is an exciting and unpredictable journey filled with twists, turns, and unexpected detours. Owning who you are, knowing what you want, and making it happen demand a willingness to take risks, make tough choices, and stay true to your core values. In this episode, Erica Courdae and Tasha L. Harrison are back to interview Emily about the process of quitting with purpose. Exploring her decision-making process behind going all-in on Almanac Supply Co. while navigating the impact on Being Boss. Whether you're considering a career shift or seeking guidance on decision-making, this episode is a must-listen for creative business owners. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#357 - The End of the Golden Age of Online Business with Erica Courdae & Tasha L. Harrison 1:14:08

منذ 2 years1:14:08

1:14:08

The ever-shifting landscape of the online business world can make it difficult to navigate your own business success. In this episode, Emily is joined by Erica Courdae and Tasha L. Harrison to discuss the end of the golden age of digital business. They share the shifts occurring in the online business realm from dramatic changes in engagement to the dark sides of doing business on the internet. You'll also discover the two things that will always work to help grow and sustain your business as you journey through the dynamic world of online business. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

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#356 - How the Business of Podcasts Has Changed with Kathleen Shannon 1:05:09

منذ 2 years1:05:09

1:05:09

Is podcasting losing its edge? The medium has been touted as the next big thing in digital content and media creation for almost a decade but the industry has seen major evolution in that time. Join Emily and Kathleen, as they share their personal experiences and insights on the transformation of podcasting from the perspective of starting a top-rated indie show to preparing to conclude the journey of Being Boss as we know it. They explore the nuances between indie podcasts and big productions, delve into the evolution of podcast monetization, and chat about how online business spaces have shifted towards a pay-to-play model. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#355 - From Being Boss to New Horizons 54:07

منذ 2 years54:07

54:07

Has the end of Being Boss arrived? Join Emily and Kathleen Shannon, OG biz bestie and co-founder of Braid Creative, for a transparent conversation about the journey and evolution of Being Boss. From Emily’s original visions for the business model to the remarkable growth at her 2nd company Almanac Supply Co., you’ll learn the motivation behind the desire for a transformative shift. Get ready for an engaging conversation that unravels the essence of entrepreneurship, adaptation, and the pursuit of new horizons. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#354 - Doing Business in Hard Times with Kathleen Shannon 1:03:01

منذ 2 years1:03:01

1:03:01

You are not alone if you feel uncertain about the future amidst global economic instability. Finding the confidence to navigate challenging times starts with a few mindset shifts. Join Emily and Kathleen Shannon, co-founder of Braid Creative and the OG business bestie, in this episode as they share their experiences and expertise on how to thrive during challenging economic times. From understanding how a recession can actually forge a stronger business to the benefits of having a trusted business partner or bestie, you'll gain the tools and knowledge you need to stay competitive and successful, no matter the economic landscape. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#353 - When to Take Business Personally and When to Let Go with Kathleen Shannon 1:03:04

منذ 2 years1:03:04

1:03:04

Do you find yourself taking your business and work more personally than you should? In this episode, Emily sits down with Kathleen Shannon, co-founder of Braid Creative and the OG business bestie, to explore this common challenge for creative business owners. They discuss the difference between taking things personally and seriously and provide practical examples of when it's important to separate personal feelings from business decisions. With valuable insights and strategies for creative business owners who want to take their businesses to the next level, this episode is a must-listen for anyone who struggles with separating personal and professional life. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#352 - How to Create a Healthy Company Culture in Your Small Business with Dana Kaye 1:14:15

منذ 2 years1:14:15

1:14:15

Whether you are a solopreneur or a small business owner with a growing team, cultivating a healthy and positive company culture is an important part of your role. Dana Kaye, founder of Kaye Publicity joins Emily to discuss how you can build and maintain a good company culture that takes care of yourself, your employees, your clients, and your business. You’ll learn what company culture is and why it's important, a boss's role in shaping culture, and how to navigate conflicts with personal and company values. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#351 - AI for Creatives: Navigating the Ethics of Technology with Tasha L. Harrison 1:03:20

منذ 2 years1:03:20

1:03:20

Do you feel uneasy about the role of AI in your creative work and business operations? In this episode, Emily sits down with author Tasha L. Harrison to chat about the ethics of using technology in your work. They explore the intersection of technology and ethics, the helpful and creepy sides of AI, and how to harness the power of AI while staying true to your values. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#350 - Tips for Defining Your Personal Style with Kathleen Shannon 1:13:23

منذ 2 years1:13:23

1:13:23

As creative business owners, we all know that using our creativity to make money or solve problems is a daily part of our lives, but have you ever thought about using that same creative power to develop your own personal style? In this episode, Emily is joined by Kathleen Shannon, co-founder of Being Boss and Braid Creative, to discuss developing your personal style as an outlet for exploring your creativity and expressing yourself. Learn practical tips for curating your personal style from finding inspiration to deciding which items to invest in. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#349 - Tips for Tackling Your To-Do List 1:01:46

منذ 2 years1:01:46

1:01:46

Do you struggle with staying on top of your to-do list? Are you feeling overwhelmed with all your business and life tasks and not sure where to start? You're not alone. In this episode, Emily shares her secrets for overcoming overwhelm and creating a productivity system that works for you. From the importance of habits and routines to the benefits of time-blocking, Emily offers practical tips and strategies for taking your productivity to the next level. Whether you're struggling with managing your tasks or looking to optimize your workflow, this episode offers valuable insights and actionable advice for anyone looking to stay organized and on top of their game. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#348 - Prioritizing Self-Care and Health Care as a Business Owner with Amy Kuretsky 1:03:35

منذ 2 years1:03:35

1:03:35

As entrepreneurs, we often face unique challenges when it comes to our health and well-being. It can be easy to get caught up in the hustle and grind of running a business, but neglecting our health can have serious consequences. In this episode of the podcast, Emily is joined by Amy Kuretsky, a breathwork facilitator and business coach, to discuss the importance of prioritizing and taking care of your health as an entrepreneur. They explore the difference between self-care and healthcare, and why mental health is crucial to achieving success and purpose in both work and life. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#347 - Evolving and Pivoting Your Business with Kathleen Shannon 1:00:05

منذ 2 years1:00:05

1:00:05

Doing business online forces entrepreneurs to evolve faster than ever before and finding success requires keeping a boss mindset about the constant shifts and change. In this episode, Kathleen Shannon, co-founder of Being Boss and Braid Creative, is back for a deep dive into evolving and pivoting your business. Learn how evolution shows up in business as Emily and Kathleen share the differences between evolving and pivoting, how and when to make a shift, and how to be boss through it all. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#346 - The Value of Free with Shawanda Mason and Jennifer Holder 1:05:19

منذ 2 years1:05:19

1:05:19

Do your free offerings still have the same power and value with your potential customers and clients? In this episode, Emily is joined by the cofounders of The Chattery, Shawanda Mason and Jennifer Holder for a thoughtful conversation about the role of free in our economy and communities. They explore the mindset shifts of creating mission-driven free offerings for your audience as a business owner, how to intentionally engage with free offerings as a consumer, and how to evaluate the value of free beyond the price tag. Get full shownotes for this episode here >>…

Being Boss with Emily Thompson

1
#345 - Finding Your Creative Flow with Pamela Chen 46:13

منذ 2 years46:13

46:13

Do you ever struggle to tap into your creativity when you need it most? As a creative entrepreneur, it can be tough to conjure up that spark of inspiration day in and day out. In this episode, Emily is joined by Pamela Chen, a psychic business mentor, and money manifesting coach, to discuss how to cultivate your creative energy in work and life. They dive into how to expand your idea of what's possible, how to push through the less enjoyable aspects of your work, and how to make the most of creative collaborations. Get full shownotes for this episode here >>…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.