54: What this Marketing Expert has to say about your Business Messaging

Behind Their Success: Advice For Entrepreneurs

Today we have on Scott Zetlan from Visiopt who grew his first online health business into a seven figure brand within a year. Now Visiopt enables companies to test the equivalent of thousands of split tests and a single test without requiring drop in traffic. Scott is on today to talk about how the main part holding back your business from succeeding or growing simply could be your messaging. We talk about how most entrepreneurs skip the basics and wonder why they aren't growing when basics such as marketing and messaging could be the things that propels you. In this episode we emphasize the importance of focus, continuous improvement, and the value of qualitative data in optimizing conversions. He also shares his experiences, both successes and mistakes, in business development and provides advice for aspiring entrepreneurs.

In this episode we cover:

• How in marketing your just entering the conversation
• Why you need to get good at the basics and the secret is in business is that there is not secret
• When to focus in on your business and when is it time to make an exit plan
• How Scott grew a 7 figure business

Chapters:
00:20 Meet Scott Zetlin: CEO of VisiOpt Inc.
00:59 Understanding Visiopt's Unique Approach
02:41 The Importance of Messaging and Conversion
08:39 Scott's Entrepreneurial Journey
22:56 Scott's Hardest Lessons Learned as an Entrepreneur
Connect with Scott:
Visiopt
Instagram
Facebook
Tiktok
Website