Michele Guimond | VP of Marketing, MEC | Developing strong teams and community-driven brands
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— Michele Guimond
As an avid backcountry skier, downhill mountain biker, and trail runner, it only makes sense that Michele Guimond found her way to working at MEC. After spending a little over a decade travelling abroad, Michele graduated from Emily Carr University of Art + Design and pursued a career in retail marketing.
Over the next few years, she led marketing at top-tier retail brands during periods of rapid growth. Ultimately leading her to MEC, where she is responsible for sharing the MEC brand with the world.
In this episode, Michele shares her experiences building community brands and strategies for effective leadership.
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