19: A business without a blueprint will not last
Manage episode 295390912 series 2848340
Transcript for Ep19:
Welcome to Be True, Be Happy, Be Yourself show, I'm Yuki Miyaki. In this episode, I will be sharing with you how to build our successful business blueprint using my 3P system.
First of all, let me ask all of you here. Is there a place you want to go?
Before you go to that place, will you check the map first or at least look for the route. Well with our advanced technology nowadays finding a location is a piece of cake. So, what is a successful career blueprint? It is the GPS that can lead you and your team to achieve success.
When I was 21 years old, I owned 3 beauty salons. At the time, I didn't know anything about business blueprints. After starting one beauty salon after another, what should I do? What else can I do? I only know that as long as there is profit it is the right thing to do. As a result, after running my beauty salon for about 6 years, I ended it because of many factors as I mentioned in the previous Podcast.
Through guidance of corporate courses and instructors, I later discovered the importance of blueprint for a company. During my journey as an entrepreneur, I realised even if the company has good revenue,there will still be an outflow of talent (人才流失). I believe that this is also a problem that many companies will face. Why do talents leave?
One of the factor is because the company does not have a clear blueprint. So why is a business blueprint important? Because it is like a GPS in a journey. We must clearly know the destination, the way to go to the next station and how long it will take to reach the destination. Our employee are like crew members. When everyone is on the boat, they will follow the direction of the captain's helm. If, as the captain, you don’t know the destination, the route, or when you will arrive, I am sure all of them will jump off the ship. Therefore, what I want to share with you is how to draw a business blueprint, and how can it be applied to your business.
Without a map, how can everyone go to a destination quickly and without error? Although there is no shortcut to success, but planning a good corporate blueprint can save everyone from going wrong!
A basic blueprint needs to contain the following three Ps:
1. Purpose: Know the value of the enterprise clearly, what kind of value do you want to create for this society, and what kind of vision do you have?
2. Passion: Do you have an enthusiasm for this company? Is it your professional, something you love? If you do not like it or have passion for it, how can you lead it to success?
3.Profit Plan: Of course, doing business is to make money, so how can you achieve revenue? It must be planned, otherwise you are just doing it blindly, and in the end you will be left with nothing.
In the Profit Plan, you must do the following four things:
1. Risk estimation
2. Source of income
3. Market research
4. Cost calculation of marketing plan
In fact, doing the above four tasks in the Profit Plan is mainly to minimize risks and maximize benefits. In addition, in our corporate blueprint planning, there must be short-term goals and long-term goals. For example, set a goal for every season and estimate the budgets and plan marketing strategies, as short-term goals can be changed with the market or any external factors. As for the long-term goal, it can be a five-year plan. For example, in five years, what kind of vision and goal should the company achieve? And then how to gradually realize it through the marketing strategy of each quarter.
I am very grateful of myself, as I realized the importance of blueprints because I went to classes and learnt about it. In fact, when starting up a business it is just like being a human being. How we treat life will determine how we deal with business. Therefore, we must plan the blueprint in order to have a clear and complete direction. There is a saying that all things appear in real life because they have appeared once in our minds. Therefore, whether you want to succeed in life, career, or business, you need to plan a blueprint for yourself.
I hope that by sharing my story, will inspire you have the courage to start your business with a successful blueprint.
Connect with me on Facebook, Instagram and LinkedIn and the links will be in the show notes.
I look forward to seeing you in my next episode where I will be sharing with you more stories about my life and how you can Be True, Be Happy and Be Yourself!
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