Ep 36 w/ Sayandeb Banerjee - Tricks of the trade: Being human with Behavioural Economics

Attitude Makeover

Hello and welcome to a brand new episode of the CXO series, where I am in conversation with a range of CXOs with dynamic career journeys, who come loaded with experience and expertise to share with us.

Sayandeb Banerjee, co-founder and CEO of The Math Company joins me for a deep dive into the realm of behavioural economics with respect to supply and demand. Touching upon the fundamentals of behavioural economics and convergence with psychology, we discuss the tricks of the trade i.e. being human with behavioural economics, its importance, relevance, and solution-oriented processes along supply and demand.

Moving beyond technicalities and industry knowledge, he elaborates on why he relates to being a co-founder more than a CEO and that mindset needed to get the nuances of people management, communication and conflict resolution. As a fellow firm believer in merging analytics and technology with the ‘human’ element, Sayan talks about knowing the pulse and contexts of the users to add more value to decision-making.

Mastering and manoeuvring through (personal) examples, Sayan ‘the co-founder’ brings us a perspective on entrepreneurial instinct, intent and impact which reflects on both organisational structure and culture.

For him, an ‘attitude makeover’ is a journey of thought - a manifestation of an individual’s curiosity and inherent ambition that defines their success. For insights on behavioural economics, entrepreneurship and evolving as an individual-professional, tune into the full episode now!

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