Jennifer Kolstad on Creating a Cohesive Customer Experience Through Design

Amplify - A retail automotive podcast by Reuters Events and ASOTU

Send us a Text Message.Jennifer Kolstad is the Global Design and Brand Director for Ford.Key Takeaways:Jennifer Kolstad is responsible for managing the aspects of Ford's brand that are outside of vehicle design.Her role involves overseeing the physical spaces, experiences, and ensuring a seamless and consistent customer experience.Ford's brand includes buildings, dealerships, food and beverage, hotels, and more.She works on projects that focus on the future of retail and aims to reimagine the...