Congress 2021 | Session Preview Podcast | Episode 2

AFP Greater Toronto Chapter

Another week closer to Congress 2021 and our second podcast episode dives into the future of fundraising in the digital world, donor analytics, segmenting data, Bitcoin gifts and much, much more. Listen now for early insights into what’s to come with host Kashaf Mansoor and our special guests and Congress speakers, Sam Laprade and Jason Shim.

Sam Laprade, Marketing Director of Gryphon Fundraising and host of “The Sam Laprade Show'' & “An Hour to Give'' on CityNews 101.1 & News 95.7 will be presenting Fish in Your Own Pond: Strategies to Engage Donors. In this session she will delve into the value and power of diving head first into your own current database, combining key metrics and strong stewardship — a proven formula to build donor engagement. Sam breaks it down step-by-step, including over 10 different metrics you need to measure — today!

Jason Shim, co-author of “Bitcoin and The Future of Fundraising” and Director of Digital Strategy and Transformation at Pathways to Education Canada will be co-presenting, Creating Amazing Digital Experiences for Your Staff and Supporters AND Bitcoin and the Future of Fundraising. Jason and Naresh Da Silva, Senior Marketing Manager at Pathways to Education Canada, will share current meaningful strategies to engage your donors and how to design intentional digital experiences. In Bitcoin and the Future of Fundraising, Jason and Anne Connelly, Faculty at Singularity University, will show us how to set up a cryptocurrency donation program at your organization.

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