Ep. 92 Publishing, AI, and the Business of Lifestyle Media with Rachael Savage

AdTechGod Pod

In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands.

She highlights the transition from traditional news publishing to lifestyle content, the challenges and opportunities in revenue operations across print and digital, and the impact of AI on advertising and content creation. Rachael also reflects on the importance of collaboration, personal happiness, and maintaining a sense of humor in a fast-paced industry. Takeaways

• Rachael's career began unexpectedly at a computer camp in seventh grade.
• She transitioned from the New York Times to Hearst, focusing on lifestyle brands.
• The shift to mobile has changed how news is consumed and monetized.
• Revenue operations are evolving, with a focus on both print and digital.
• AI is becoming increasingly important in advertising and content creation.
• Collaboration across teams is essential for successful revenue operations.
• Rachael emphasizes the need for creativity in engaging audiences.
• The upcoming fashion month in September is a critical time for revenue generation.
• Maintaining personal happiness is crucial in a demanding industry.
• Building a supportive network helps navigate challenges in the ad tech space.

Chapters

00:00 Introduction to Rachael Savage and Her Background

01:02 Career Journey: From Computer Camp to Ad Operations

04:40 Transitioning from News to Lifestyle Publishing

08:51 Revenue Operations: Print vs. Digital

11:08 Opportunities in the Second Half of the Year

18:28 The Role of AI in Advertising and Content Creation23:32Personal Insights: Balancing Work and Happiness

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