Derek Wellington Johnson on Being a Strategic Sales Leader, Mastering the Art of Vision, Strategy, and Execution, Leading with Integrity, Clients vs Customers, and the 3 I's of Leadership

Acta Non Verba

In this episode Derek Wellington Johnson discusses the importance of vision, strategy, and execution in business and shares insights from his books, 'The Wisdom of Leaders' and 'The Strategic Sales Leader.' Marcus and Derek’s conversation covers the gap between theory and action, the significance of congruency between words and actions, and the evolving landscape of sales and leadership. Derek emphasizes the importance of creating transformational relationships over transactional ones and the critical role of integrity in sales. The discussion also delves into human psychology, cognitive load, and the necessity of periodic stillness to sharpen one's mental edge.

Episode Highlights:

06:54 Misconceptions in Sales Tactics

11:39 The Three-Legged Stool of Business Success

20:54 The OODA Loop and Business Strategy

24:57 The Rise of a Pizza Empire

29:40 Reducing Friction in Sales Processes

30:44 The Importance of Cognitive Load Management

39:04 The Role of Integrity in Sales

40:12 Navigating the Modern Sales Landscape

Derek Wellington Johnson brings a rich legacy of leadership, strategic insight, and tech expertise. With his father having served under General Patton in WWII, Derek’s foundation in strategy runs deep. As a military veteran and seasoned leader in the tech and startup worlds, he has over 20 years of sales leadership experience. Mentored by Brian Tracy, he’s led sales teams for established firms and cutting-edge startups alike. A recognized expert, Derek has been featured in top publications like Inc. Magazine and CIO Magazine and serves on UC Riverside’s advisory board, guiding leaders in transformative, disruptive leadership.

Find his books here: https://www.amazon.com/stores/author/B0CPHZ71J2/allbooks?ingress=0&visitId=4b65357d-764f-4f94-94a5-962e371b7d5a

Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.

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