Joey Wölffer on the Secret to Creating a Unique Brand

9 to 5ish with theSkimm

Joey Wölffer didn’t ever think she’d take over her family’s business, the Wölffer Estate winery. But over a decade after surprising herself and becoming the co-owner and chief brand officer of the beloved vineyard, Joey has transformed the brand and the business. You’ve probably seen their famous Summer in a Bottle rose or their sparkling ciders on shelves near you. And Joey’s done all of that while building her own fashion business, Joey Wölffer. On today’s episode, Joey shares her secrets to creating a unique and relevant brand.

In this episode, shares:

• How losing her father unexpectedly changed her mindset about her career
• Why she wasn’t a fit for corporate America
• Her experience building two businesses at once
• What it’s like to work with her brother and her husband
• How she calls out a lack of gender representation in the alcohol industry

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