Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive ...
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Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.
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From Information Overload to Actionable Intelligence (Use Frameworks) | with Camper Bull
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8:33From Information Overload to Actionable Intelligence (Use Frameworks) | with Camper Bull The difference between information overload and actionable intelligence isn’t more data—it’s the frameworks you use to process it. In this episode of The Strategy Session, Camper Bull shares why structured models are the secret weapon top performers use to tran…
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Unconscious Competence: The Goldmine You’re Overlooking | with Camper Bull
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10:18Unconscious Competence: The Goldmine You’re Overlooking | with Camper Bull You're sitting on a goldmine of expertise you don’t even realize exists. The skills you perform on autopilot—the ones you hardly notice—are actually your most valuable business assets. In this episode of The Strategy Session, I break down how to uncover your unconscious comp…
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Why Warren Buffett Takes More Vacations Than You (And Wins Bigger) | with Camper Bull
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8:32Why Warren Buffett Takes More Vacations Than You (And Wins Bigger) | with Camper Bull Warren Buffett takes more vacation than the average American worker—and outperforms Wall Street executives half his age. The lesson? Rest isn’t indulgence. It’s one of the most overlooked performance strategies in business. In this episode of The Strategy Session,…
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Information Without Action = Business Failure | with Camper Bull
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9:24Information Without Action = Business Failure | with Camper Bull The speed of learning determines the speed of earning. Most companies drown in data but starve for action. Feedback is only valuable if it’s implemented quickly—and those who adapt fastest are the ones who win. What You’ll Learn: ✔ Why rapid implementation beats endless analysis ✔ The…
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How Success Breeds Complacency—And How to Fight It | with Camper Bull
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12:14How Success Breeds Complacency—And How to Fight It | with Camper Bull Success is the most dangerous drug in business. It lulls companies into complacency, blinds them to competition, and slows innovation. In this episode of The Strategy Session, I share why success should never be treated as a finish line—and how doing hard things is the antidote. …
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How Institutional Gap Analysis Creates Market Leaders | with Camper Bull
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9:34How Institutional Gap Analysis Creates Market Leaders | with Camper Bull The single quality that predicts business longevity isn’t strategy, talent, or funding—it’s the institutional courage to look backwards. In this episode of The Strategy Session, Camper Bull explores the power of gap analysis and why companies that regularly review what went wr…
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Why Buyers Are Ignoring Your Sales Pitch | with Camper Bull
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6:00Why Buyers Are Ignoring Your Sales Pitch | with Camper Bull Only 5% of sales communications align with a prospect’s true business objectives. The rest? Wasted effort. In this episode of The Strategy Session, I break down how focusing on outcomes—rather than features—closes deals faster and builds long-term trust. You’ll also learn why giving away y…
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Want More Word of Mouth? Build a Tribe | with Camper Bull
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7:46Want More Word of Mouth? Build a Tribe | with Camper Bull What are your customers really buying? It’s not just your product or service—it’s the sense of identity, belonging, and transformation that comes with it. Research shows that while most businesses focus on features and benefits, buyers are motivated by the communities they feel a part of. In…
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Pre-Sales Content Strategy That Closes Deals | with Camper Bull
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8:57Pre-Sales Content Strategy That Closes Deals | with Camper Bull Did you know that 57% of the buying journey is already complete before a prospect ever reaches out to your sales team? That means your digital presence isn’t just a touchpoint—it’s the foundation of your business relationships. In this episode of The Strategy Session, I’ll walk you thr…
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How We Turned Market Turmoil Into Scalable Revenue | with Camper Bull
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8:20How We Turned Market Turmoil Into Scalable Revenue | with Camper Bull Your biggest business breakthroughs won’t come from perfect execution—they’ll emerge from the chaos of change. In this episode of The Strategy Session, I share how disruption, uncertainty, and market instability can be transformed into innovative opportunities that drive growth. …
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Sales and Marketing Alignment for Maximum Growth | with Camper Bull
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9:21Sales and Marketing Alignment for Maximum Growth | with Camper Bull The best sales conversations start at Chapter 5—not the introduction. In this episode of The Strategy Session, I unpack why most businesses get the sales/marketing dynamic completely backwards and how to fix it. What You’ll Learn: ✔ How marketing sets the stage so sales can close t…
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Stop the Hamster Wheel: How to Celebrate Wins for More Motivation | with Camper Bull
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8:23Stop the Hamster Wheel: How to Celebrate Wins for More Motivation | with Camper Bull What if your greatest growth strategy was already behind you? Neuroscience shows that reflecting on your wins builds confidence, fuels strategic thinking, and strengthens adaptive leadership skills—yet most leaders skip it entirely. In this episode of The Strategy …
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Boost Team Performance: The 90-Minute Weekly Meeting Strategy | with Camper Bull
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10:37Boost Team Performance: The 90-Minute Weekly Meeting Strategy | with Camper Bull The difference between a good leader and a great leader might just be 90 minutes a week—if you structure that time effectively. In this episode, I break down how meeting cadence can transform team performance, improve accountability, and reduce wasted time. I’ll share …
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Unlock Exponential Growth: The Power of Small Daily Actions | with Camper Bull
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6:47Unlock Exponential Growth: The Power of Small Daily Actions | with Camper Bull What if your company could get 1% better every day? In this episode of The Strategy Session, we explore the compounding power of micro-improvements and how momentum and cadence—not constant reinvention—drive sustainable growth. Whether it's a daily action or quarterly st…
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Navy SEAL Mindset: "Slow Is Smooth, Smooth Is Fast" for Success | with Camper Bull
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5:58Navy SEAL Mindset: "Slow Is Smooth, Smooth Is Fast" for Success | with Camper Bull In this episode of The Strategy Session, I’m unpacking one of the most powerful lessons I’ve ever learned: “Slow is smooth, smooth is fast.” I first heard it while working with a Navy SEAL team—and I’ve seen the impact of this principle in everything from leadership …
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Boost Business Growth: The Power of Genuine Interest & Better Questions | with Camper Bull
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7:24Boost Business Growth: The Power of Genuine Interest & Better Questions | with Camper Bull In today’s episode of The Strategy Session, Camper Bull unpacks the surprising power of genuine curiosity—and how a single well-asked question helped Starbucks recover from a 40% profit loss. From a personal story about his father’s unique ability to connect …
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Learn From Failure Like Amazon: The Secret to Business Growth | with Camper Bull
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7:12Learn From Failure Like Amazon: The Secret to Business Growth | with Camper Bull Jeff Bezos calls it his $10 billion “failure curriculum”—and it’s one of Amazon’s most powerful innovation tools. In this episode, Camper Bull unpacks how the most successful businesses treat failure not as a setback, but as a strategy. You’ll hear personal stories, in…
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Escaping Burnout: The Productivity Secret of Top CEOs | with Camper Bull
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7:05Escaping Burnout: The Productivity Secret of Top CEOs | with Camper Bull Busy doesn’t mean better. It means burned out. In this episode of The Strategy Session, Camper Bull exposes the hustle culture myth that equates busyness with success. Constant activity might feel productive—but it’s often a smokescreen for poor thinking, weak strategy, and bu…
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How Top Entrepreneurs Actually Manage Their Time (It's Not What You Think) | with Camper Bull
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9:14How Top Entrepreneurs Actually Manage Their Time (It's Not What You Think) | with Camper Bull Is your calendar actually aligned with your priorities—or just a graveyard of good intentions? In this episode of The Strategy Session, Camper Bull unpacks how calendar chaos creeps into even the best businesses—and what to do about it. From batching your …
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Your Calendar is Costing You Every Month. Here’s Why. | with Camper Bull
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9:03Your Calendar is Costing You Every Month. Here’s Why. | with Camper Bull Your calendar doesn’t lie—it reveals your business reality. In this episode of The Strategy Session, Camper Bull challenges entrepreneurs to rethink their relationship with time. While strategy meetings feel productive, nothing changes until priorities are scheduled. Calendar …
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Why Your Best Business Ideas Are Trapped at 30,000 Feet | with Camper Bull
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9:05Why Your Best Business Ideas Are Trapped at 30,000 Feet | with Camper Bull Your next big idea might be waiting at 30,000 feet. In this episode of The Strategy Session, Camper Bull unpacks why flights—once a source of boredom—might just be the last sanctuary for deep thinking. Inspired by productivity giants like Robin Sharma, this episode explores …
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Teach the Second Problem First: A Smarter Conversion Strategy | with Camper Bull
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8:54Teach the Second Problem First: A Smarter Conversion Strategy | with Camper Bull Most entrepreneurs want to solve the real problem—but your customer isn’t there yet. In this episode, Camper Bull unpacks a high-converting strategy used by top marketers: leading with the second problem first. When you meet your audience where they think they are, you…
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The Curse of Knowledge: Why You Need to Stop Being Brilliant | with Camper Bull
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10:59The Curse of Knowledge: Why You Need to Stop Being Brilliant | with Camper Bull When you’ve mastered your craft, it’s easy to forget just how hard it was to start. In this episode, Camper Bull reveals how the "curse of knowledge" silently sabotages your business growth—and what to do about it. Whether you're teaching, selling, or building content, …
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The Collaboration Advantage: Growing Your Business by Partnering with Competitors | with Camper Bull
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7:11The Collaboration Advantage: Growing Your Business by Partnering with Competitors | with Camper Bull In a market obsessed with outpacing the competition, we often forget the exponential power of collaboration. In this episode, Camper Bull breaks down why aligning with your competitors may be the most strategic move you’ll ever make. From the unlike…
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The Power of Persona: Don’t Overshare On Social Media | with Camper Bull
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10:07The Power of Persona: Don’t Overshare On Social Media | with Camper Bull In an age of radical transparency and always-on platforms, it’s easy to confuse honesty with oversharing. In this episode, we break down the essential difference between being authentic and being unfiltered—and why conflating the two can hurt your brand, your business, and you…
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The 5-Book Rule: Becoming an Expert in Your Field | with Camper Bull
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8:54The 5-Book Rule: Becoming an Expert in Your Field | with Camper Bull What if five books could make you an expert? In this episode of The Strategy Session, Camper Bull shares a deeply personal story of how being dyslexic forced him to learn differently—and ultimately taught him how to leverage time and curiosity into competitive advantage. From list…
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Nurture Your Tribe: How To Create Competitive Advantage in Business | with Camper Bull
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7:27Nurture Your Tribe: How To Create Competitive Advantage in Business | with Camper Bull Your email list isn’t just data—it’s your tribe. In this episode of The Strategy Session, Camper shares the story of a once-thriving company that lost its spark—and the lesson every founder needs to hear: when you stop nurturing your community, you lose the heart…
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Think Like an Artist: Leonardo da Vinci’s Lessons for Entrepreneurs | with Camper Bull
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10:44Think Like an Artist: Leonardo da Vinci’s Lessons for Entrepreneurs | with Camper Bull What can Leonardo da Vinci teach us about business? In this episode, Camper Bull shares a powerful story about visiting the Louvre with his son—and how the Mona Lisa became more than just a masterpiece. Through the lens of da Vinci’s creativity, persistence, and …
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The Price of Success: Why It Always Costs More Than You Think | with Camper Bull
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9:47The Price of Success: Why It Always Costs More Than You Think | with Camper Bull Most business owners say they want growth—but their actions show they’re optimizing for control, comfort, or clarity. In this episode, Camper unpacks the hidden motivations that keep leaders stuck in familiar cycles and explains how to realign your business around what…
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You Must Be Replaceable: The Secret to Scaling Your Business | with Camper Bull
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5:23You Must Be Replaceable: The Secret to Scaling Your Business | with Camper Bull When teams don’t believe in the strategy, they don’t execute it—no matter how brilliant it is on paper. In this episode, we explore what it takes to turn a top-down directive into a shared mission that actually drives results. What You'll Learn: ✔ The critical differenc…
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The Power of the Paper Check: Improving Customer Relations | with Camper Bull
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6:59The Power of the Paper Check: Improving Customer Relations | with Camper Bull You Don’t Need More Tools. You Need More Focus. Too many entrepreneurs fall into the trap of thinking the next app, funnel, or tactic will finally unlock their growth. But the truth? Tools don’t fix lack of clarity. In this episode, Camper breaks down why strategy always …
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The Digital Advantage: Publishing Consistently Online | with Camper Bull
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9:14The Digital Advantage: Publishing Consistently Online | with Camper Bull Great leadership doesn’t begin with authority—it begins with service. In this episode, Camper shares a personal story from his childhood digging in the Israeli heat with 150 volunteers, and the surprising leadership lesson his father taught him about earning respect through se…
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The Service Mindset: How “How Can I Help?” Changes Everything | with Camper Bull
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6:29The Service Mindset: How “How Can I Help?” Changes Everything | with Camper Bull In a world drowning in digital noise, the simple act of writing on paper is a superpower. Our constantly connected culture overwhelms us with distractions, notifications, and information overload. But those who choose to step back, pick up a pen, and think on paper gai…
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Building a brand people love with BPerfect's Brendan McDowell
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57:08Brendan McDowell is the founder of BPerfect Cosmetics and Voduz Hair. He’s built two amazing brands (from a background in sales) by investing in community and social media. In this episode we discuss: Work life balance Building a community of fans Following social trends and social selling Dragons Den and Made Up In Belfast Opening on the High Stre…
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Ownership In Leadership: How Taking The Blame Builds Real Leadership | with Camper Bull
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5:49Ownership In Leadership: How Taking The Blame Builds Real Leadership | with Camper Bull Most businesses don’t have a content problem—they have a clarity problem. Episode 41 introduces the Content Compass Framework, a strategic tool designed to realign your messaging, audience intent, and business goals. If you’ve been publishing content that doesn’…
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Become Antifragile: Why Pressure Makes You Stronger | with Camper Bull
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7:15Become Antifragile: Why Pressure Makes You Stronger | with Camper Bull Many businesses blame algorithms for their poor marketing performance—but the real issue is outdated strategy. In today’s episode, Camper Bull breaks down why using old-school tactics in a modern digital landscape is costing you growth, leads, and money. You’ll hear how companie…
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Turning Mistakes Into Momentum: Recovering From Business Failure | with Camper Bull
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6:19Turning Mistakes Into Momentum: Recovering From Business Failure | with Camper Bull When a lawyer calls unexpectedly during a major PBS product launch, it’s rarely good news—and this time, it wasn’t. Camper shares the real story of how a trademark oversight with Blender Bottles nearly derailed a national campaign… and how that failure became one of…
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The Analog Advantage: Why Writing by Hand Still Wins | with Camper Bull
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7:40The Analog Advantage: Why Writing by Hand Still Wins | with Camper Bull In a world obsessed with screens, slowing down to write by hand might be your biggest competitive edge. In this episode, Camper Bull shares the story of how a simple notebook became the most valuable tool in building a $15 billion company—and why neuroscience now confirms what …
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Data Doesn’t Lie: Understanding Customer Needs | with Camper Bull
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6:59Data Doesn’t Lie: Understanding Customer Needs | with Camper Bull You may think you know what works in your marketing—but the data may say otherwise. In this episode, we break down the uncomfortable truth: Most strategies are built on untested assumptions, not evidence. What You’ll Learn: ✔ Why subjective opinions often hold your business back ✔ Ho…
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Walk The Floor with Phillip Oakley | Strategy Sessions Podcast
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58:26Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow. In this episode we discuss: The power of questions and curiosity Talking to your customers and the power of bringing the customer voice into the room Overcoming objections for talking to your customers What the movie Art…
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The Lifelong Learner’s Edge: Gaining a Competitive Advantage in Business | with Camper Bull
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6:05The Lifelong Learner’s Edge: Gaining a Competitive Advantage in Business | with Camper Bull If you already know everything in the room, you're in the wrong room. In this episode, Camper Bull unpacks why continual learning isn’t optional for leaders—it’s essential. From unexpected hobbies like photography to practical skills like spreadsheet mastery…
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Progress Over Perfection: How Small Wins Can Lead to Big Success | with Camper Bull
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5:31Progress Over Perfection: How Small Wins Can Lead to Big Success | with Camper Bull Stop waiting for perfect. Start making progress. Many great ideas never see the light of day because they're trapped in the perfection cycle. But success favors the bold—and the iterative. In this episode, Camper breaks down: ✔️ The paralyzing effect of perfectionis…
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Innovation in Business: How Grit Drives Transformation | with Camper Bull
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5:15Innovation in Business: How Grit Drives Transformation | with Camper Bull Tenacity isn't flashy—but it's the fuel behind real transformation. Success rarely happens in a single moment. It's built step by step, through consistent effort, small wins, and the refusal to quit. In this episode, Camper Bull shares: ✔️ What Edison's lightbulb teaches us a…
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Is Email Marketing Dead? Why Open Rates Are Going Down & What To Do About It | with Camper Bull
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10:23Is Email Marketing Dead? Why Open Rates Are Going Down & What To Do About It | with Camper Bull Marketers panic every time open rates drop—but email isn’t dead, it’s just evolving. ✔️ The sender’s name is more important than the subject line. ✔️ Value-driven emails have 3x higher engagement. ✔️ Your email list is the most valuable business asset yo…
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Paul has been deep in brand diagnosis, strategy and realisation for over 25 years. You need to hear how he thinks about brands. In this episode we discuss: Listening as a superpower for strategists Why strategy isn’t predicting the future – with a hat tip to JP Castlin Mike Tyson on strategy Creators building brands Defining what a brand isn’t help…
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Entrepreneurial Innovation: How Global Experiences Drive Business Growth | with Camper Bull
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10:33Entrepreneurial Innovation: How Global Experiences Drive Business Growth | with Camper Bull Most entrepreneurs look for their next big idea inside their industry. But true innovation comes from breaking out of your comfort zone. ✔ 94% of breakthrough ideas come from outside normal business environments. ✔ Companies led by globally experienced execu…
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The Power of a Third Space: Building a Community From Scratch | with Camper Bull
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10:35The Power of a Third Space: Building a Community From Scratch | with Camper Bull The biggest mistake businesses make? Focusing only on products and services. ✔ Starbucks built a $140B empire by selling community, not coffee. ✔ Companies that create a third space see a 300% increase in customer lifetime value. ✔ Customer loyalty isn’t about what you…
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Climbing the Golden Stairs: 3 Rules for Success | with Camper Bull
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8:47Climbing the Golden Stairs: 3 Rules for Success | with Camper Bull Three rules changed my career forever. A mentor once told me: 1️⃣ Don’t be afraid to climb the golden stairs. Growth only happens when you take risks. 2️⃣ Build monuments to yourself. Every year, create something that leaves a lasting impact. 3️⃣ Don’t bet if it’s 50/50. Bet on your…
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The 5-Word Warning That Signals Business Failure | with Camper Bull
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7:36The 5-Word Warning That Signals Business Failure | with Camper Bull When you hear a business leader say, "It's lonely at the top," alarm bells should go off. This phrase isn't a reflection of success—it’s a red flag that signals stagnation, isolation, and future business struggles. Why? Because true leaders are never at the top alone. They’re const…
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Zero Moment of Truth (ZMOT) with Devora Rogers
55:11
55:11
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55:11Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research. In this episode we discuss: How everything changes One HELL of a medical story Zero moment of truth (ZMOT) and convincing people to buy online How long people take to decide to buy something Using data to tell stories…
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