Strategy Sessions podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 9 أيام1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Strategy Sessions

منزل السلاسل•Feed

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

92 حلقات

#Business #Marketing #Andi Jarvis

Strategy Sessions

updated منذ 25 يومًا

منزل السلاسل•Feed

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

92 حلقات

#Business #Marketing #Andi Jarvis

كل الحلقات

1
Tracksuit Marketing with James Hurman | Strategy Sessions 1:08:39

منذ 25 يومًا1:08:39

1:08:39

James Hurman does a lot. He’s a strategist, a creative, an entrepreneur, an investor, a teacher and a great bloke. In this episode we discuss: The lessons from ancient cultures The power of delegation Making not drinking cool AF Influencer partnerships with the Kardashians The story behind Tracksuit, the brand tracking platform How James approaches brand names Why you can be fun in B2B Becoming an investor using a different thesis to most VCs The impact of Binet & Field on marketing The ‘problems’ with Binet & Field’s work Sharing the success of his agency with his team James Hurman Over the course of his advertising career, James won more than 50 awards for advertising effectiveness. In 2013, he was named the world’s number-one strategic planning director. Since then, James has co-founded and scaled multiple global brands, including brand health tracker Tracksuit and non-alcoholic canned cocktail producer AF Drinks . He also founded Previously Unavailable , a venture studio that helps startups create new products, scale business ventures, and build their brand. James has published multiple books; the most recent, Future Demand , explores how startups can expand beyond their initial audience of early adopters. He’s also authored multiple marketing effectiveness studies, including “ The Effectiveness Code ” and “ The B2B Effectiveness Code .” https://www.jameshurman.com Khloe Kardashian and Kris Jenner promoting Free AF on LinkedIn or Instagram The power on emotion in brand building James writing in Marketing Week Three books by Jonathan Haidt: The Anxious Generation , The Happiness Hypothesis and The Righteous Mind Strategy Masterclass with Seth Godin I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265. You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here . Host Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating. Find the full show page including transcription, here: https://eximomarketingstrategy.com/tracksuit-marketing-with-james-hurman-strategy-sessions-podcast/…

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Architect, Plumber and Pipe Wrench | Strategy Sessions 56:19

منذ 7 weeks56:19

56:19

Nils Wimby is an experienced leader in marketing with a strategic mindset and a proven track record of generating value. In this episode we discuss: The architect, plumber and pipe wrench Problemformuleringsprivilegiet (a great word to say if you don’t speak Swedish) Volvo and their journey to premium Jaguar’s rebrand and if it as a good idea How Mindshare approaches sustainable growth Strategy Masterclass with Seth Godin I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265. You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here . The full show notes, including transcript can be found here .…

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Relaunching an Icon with Dan Knowlton | Strategy Sessions Podcast 49:36

منذ 9 weeks49:36

49:36

Dan Knowlton, the co-founder of Knowlton, has delivered millions in trackable sales for some of the world’s leading brands. In this episode we discuss: How he grew Knowlton from working with micro business to big brands Learning from mistakes Having your dad as a non exec How to write marketing reports Working with Barry from Eastenders Why nostalgia never gets old When campaigns win for clients Dan Knowlton Dan Knowlton, the co-founder of Knowlton, accidentally discovered a game-changing marketing strategy in 2017 called 'Advertainment' that has delivered millions in trackable sales for some of the world’s leading brands. Starting with humorous videos crafted in a spare room with his brother, now co-founder Lloyd, Knowlton has propelled brands like Wahl, BBC Storyworks, and Sunny D to new heights. Additionally, Dan shares his insights as the co-host of the Business Anchors podcast & on stages around the world. Find Dan on LinkedIn or via his company website, https://knowltonmarketing.co.uk/ Links Sunny D campaign My First Million Podcast Strategy Masterclass with Seth Godin I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265. You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here . Show Page Find the full episode home page, including a transcript here: https://eximomarketingstrategy.com/relaunching-an-icon-with-dan-knowlton-strategy-sessions-podcast/…

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Customer Insight with Suzanne Claassen | Strategy Sessions 46:52

منذ 13 weeks46:52

46:52

Suzanne is the Director CEE, Google Customer Solutions and a long time Googler. In this episode we discuss: Planning (or not) for a career How digital marketing has changed in the 25 years Has brand loyalty changed over the years Do you need to be always on with your marketing Talk to your customers Working across counties and customs Using AI as a BFF What companies are worried about with AI (it’s not what you think) The full episode page, including links and a transcription can be found here: https://eximomarketingstrategy.com/customer-insight-with-suzanne-claassen-strategy-sessions-podcast/…

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Rise with Carrie Rose 42:36

منذ 15 weeks42:36

42:36

Carrie Rose runs Rise at Seven, the Search-First creative agency from the UK that’s taking over America. In this episode we discuss: Business is just business Positioning for fast fashion Saying no to new business Using values in your agency When to say no to clients The Rise at Seven story The role of data in decision making Strategy v tactics Strategy Masterclass with Seth Godin I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £195 instead of the full rate of £265. See the link below for full details. The show notes, links and transcription can be found on the Eximo Marketing website.…

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The (Brand) Love Doctor Aaron Ahuvia 55:48

منذ 17 weeks55:48

55:48

Aaron Ahuvia PhD is the world’s leading scientific expert on brand love. In this episode we discuss: How the brain works and what we know about love What it’s like working with Philip Kotler How we define love and why it matters to marketers How to build brand love What to do when brand love isn’t something you should aspire to Anthropomorphism and why brands talk to us Why stories matter Why the IKEA effect works (but not for me!) What Lisa Marie Presley can teach us about B2B marketing (really) What to do if people fall out of love with your brand Aaron Ahuvia Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design. He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’). Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. Recommendations Aaron’s book, The Things We Love Creating Superfans by Brittany Hodak Lidia Infante on the Strategy Sessions talking about using data on dating apps…

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Stand Out Marketing with Rachel Okungbowa | Strategy Sessions 50:10

منذ 19 weeks50:10

50:10

Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences! This is the final episode in the 2024 Black History Month mini series. In this episode we discuss: Setting the ambition for a DEI in NI event Celebrating small wins SaaS marketing for a start up Positioning the right message to the right customer Talking to customers Not copying your competitors Similarities between running a B2C fashion brand and marketing a B2B SaaS brand A full transcript and show notes can be found on the ep homepage .…

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Supporting Black Entrepreneurs with Blessing Mutamba 46:42

منذ 20 weeks46:42

46:42

Blessing is the Business Inclusion Programme Manager at NatWest, where her role focusses on breaking down barriers to enterprise for Ethnic Minority owned businesses across the UK. We talk about the challenges and opportunities for Ethnic Minority owned businesses and the impact on the country. This is the second episode in the 2024 Black History Month mini series. Escaping the clutches of the British Army in Zimbabwe The challenges faced by ethnic minority entrepreneurs The 4X impact that ethnic minority businesses could have in the UK The power of talking to customers Ensuring your activity aligns with the overarching business strategy How and why NatWest is supporting entrepreneurs across the UK Fitting in and belonging when moving countries Blessing Mutamba Blessing is also a co-lead of the NatWest Group Global Multicultural Network which promotes inclusion and allyship for employees working within NatWest across all the offices in Europe, India, UK, USA and Asia. Full show notes are on the Eximo Marketing website .…

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Strategy Sessions Live from Ulster Bank 56:15

منذ 22 weeks56:15

56:15

This episode was recorded live at Ulster Bank as part of our mini series for Black History Month. It features David Levin and Charmaine McConville . In this episode we discuss: The early days of social media The challenges of growing a start up Acting on advice from loved ones The best petrol station in Ireland Whether Bradford or Leeds is better (it’s Bradford) How race and identity overlap…

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Marketing Miracle 51:19

منذ 23 weeks51:19

51:19

Miracle is the Head of Search at John Lewis Finance, with over a decade of experience helping global and national brands increase their visibility. In this episode we discuss: • Organic and paid search playing nicely together • The importance of brands in search • Working for the darling of the British high street • Building effective teams • The difference between Nigerian and British education • A future career for Miracle Find a full transcript and links for Miracle on the Eximo Marketing website.…

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Reimagine Brands with Allen Adamson | Strategy Sessions Podcast 49:43

منذ 24 weeks49:43

49:43

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment. In this episode we discuss: Why Skype died The joy of a 1 page document Switching from client to agency side HBO’s great approach to working with interns Why diversity is important and why we need to think beyond optimisation The lessons we learn from talking to customers How Ford changed how they think The lessons from Apple’s Genius Bar How to spot problems in business What we learn teaching students Find all the show notes, including Allen's contact details, on the main episode page .…

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Creativity, Education & Technology with Dave Birss 1:16:10

منذ 37 weeks1:16:10

1:16:10

Dave Birss is an educator, a recovering creative director and man used to spelling his last name over the phone. In this episode we discuss: Why producing unique work is hard What a creative director really does How Dave became a leading voice in AI Where AI can really help companies Where AI shouldn’t be used Why Dave won’t ever be employed by the Belfast Tourist Board Recommendations Drive : The surprising truth about what motivates us by Daniel Pink Dave’s LinkedIn Learning courses Dave's books Dave Birss Dave Birss has quickly established himself as the top AI instructor on LinkedIn Learning. His first AI course on the platform has attracted over 100,000 students and receives rave reviews daily. Beyond teaching, Dave advises numerous companies on practical AI implementation, including leading Fortune 500 firms. He has launched the Sensible AI Manifesto to provide organizations of all sizes with guidance on incorporating generative AI into their activities in the most effective ways. In addition to his AI expertise, Dave is an acclaimed author, speaker, and broadcaster on the topics of innovation, creativity, and ideation. He speaks professionally at events around the world, wowing audiences with his insights and humour. Dave has authored several bestselling books dissecting the creative process, including “How To Get To Great Ideas,” “A User Guide To The Creative Mind,” “Friction,” and “Iconic Advantage.” Find them all here . His upcoming book will focus on applied AI. Dave has taught university courses on multiple continents, from Singapore to Santiago and New York to Newcastle. He is an occasional broadcaster, having written, directed and presented the 6-part TV series “The Day Before Tomorrow” in the UK. Dave also wrote and presented the world’s first Virtual Reality history documentary “Secret Spaces.” And he has lent his expert commentary to news programs on the BBC and Channel 5. With his prolific output across books, courses, speaking, advising, and broadcasting, Dave Birss has established himself as a leading global authority at the intersection of creativity, innovation, and AI. He’s currently working on more courses, a video series, a couple of books and releases content on an almost daily basis. Find Dave on LinkedIn or at DaveBirss.com Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.…

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Focus on Effectiveness with Ikram Mohideen 1:00:04

منذ 42 weeks1:00:04

1:00:04

Ikram Mohideen is the Chief Strategy Officer at Shift Integrated, an independent agency in Sri Lanka. In this episode we discuss: Why quant doesn’t tell you everything The importance of testing and radical thinking Focus on effectiveness Marketing and advertising in a difficult economic climate Lessons from judging awards Does positioning exist Recommendations LondonSEOXL ⁠ - use code Andi20 to get 20% off a ticket Good Strategy / Bad Strategy by Richard Rumelt Social Class in the 21st Century by Mike Savage The Black Swan : The Impact of the Highly Improbable Paperback by Nassim Nicholas Taleb Other links James Hayhurst on agency client relationships JP Castlin on why language matters in marketing Ikram Mohideen Ikram currently leads strategy at Shift Integrated – an independent, fully-fledged creative agency based in Colombo, Sri Lanka. At Shift he is the custodian of the “effectiveness culture”, focused on creating a culture that combines rigour, creativity, and data, to help make work that really works. He previously worked at Nielsen in consumer insights, specializing in brand equity research, and afterwards at Leo Burnett, helping to grow brands in CPG, telco, banking, finance, and real estate. Working together with clients and research partners, he is currently engaged in establishing a brand and advertising strategy practice built upon marketing science. Find Ikram on LinkedIn Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating. Find the full audio transcription here: https://eximomarketingstrategy.com/focus-on-effectiveness-with-ikram-mohideen-strategy-sessions-podcast/…

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Magic Sauce Course 51:28

منذ 45 weeks51:28

51:28

James Hayhurst is former MD of Leagas Delaney, Global Brand Equity Director for OMO/Persil at Unilever and the Founder of the Magic Sauce Course. In this episode we discuss: What makes great creative Why the agency / client relationship break down The importance of talking to your customers The Parents Promise LondonSEOXL ⁠ - use code Andi20 to get 20% off a ticket How Brands Grow by Bryon Sharp James started his career agency-side BMP DDB (now Adam&Eve DDB) as a grad trainee. During his time there he worked on award-winning campaigns for Volkswagen, Channel 4 and the Teacher Training Agency amongst many other UK and international clients. In 2012 James joined Leagas Delaney as Managing Director running the London office, and managing brands including Glenfiddich, Patek Philippe and Timberland. James decided to try his hand at client-side marketing by joining Unilever in October 2014 as the Global Brand Equity director for OMO/Persil, Unilever's third biggest brand and sold in 80 countries globally. James was attracted by the brand positioning of Dirt is Good and Unilever's commitment to sustainable living and during his four years James helped position the brand as one of Unilever's fastest growing purposeful brands. Whilst there James was struck by what he 'didn't know he didn't know' when he'd been an agency MD about client culture and decision making. He also began to appreciate how alien agency culture appeared to many clients, and that they hadn't been given the instruction manual of how to 'operate' their agencies. There was an empathy gap on both sides that needed bridging. The Magic Sauce Programme was the result. The Magic Sauce programme helps clients and agencies to work more effectively, efficiently, enjoyably and profitably together. It does this by improving the understanding and importance of relationship dynamics, communication and wider team chemistry. It also offers a behaviour change and measurement framework to improve relationship quality over time. Find James on LinkedIn or visit the website https://magicsaucecourse.co.uk/ If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating. RecommendationsJames HayhurstStrategy Sessions Host - Andi Jarvis…

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Dating Data With Lidia Infante 52:16

منذ 48 weeks52:16

52:16

Lidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data. In this episode we discuss one tip that can boost your career and finding a partner by applying marketing principles to dating. Recommendations Andi writing for JP Castlin’s Strategy in Praxis blog about storytelling Red and blue ocean strategy in HBR Never split the difference by Chris Voss LondonSEOXL - use code Andi20 to get 20% off a ticket Lidia Infante Lidia holds a BSc in Psychology and a Master's in Digital Business, she has made her mark at companies such as Sanity.io, BigCommerce, and Rise At Seven. Lidia is recognized as a leading voice in the SEO community. She is an exceptional SEO speaker, regularly featured at top-tier events such as MozCon, BrightonSEO, or WTSFest. She often writes about SEO trends and best practices for Moz, Search Engine Journal, and the Wix SEO Hub. Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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