Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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The Business of Fitness is a weekly podcast where we explore all things athletic industry-related through the lens of the women who are kicking ass in their professions. Want to open a yoga studio, work as a team manager, or create your own fitness line? From aspirational interviews with fitness industry leaders to actionable advice from women who are kicking ass in their small businesses, our mission is to go behind the scenes to figure out how these women keep their shit together.
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A real-life look at what it takes to own and operate a boutique fitness studio. We'll share what it's really like running a business--exciting things like creating more value for clients and less exciting things, like keeping the toilet from backing up each week. You know, all the stuff they don't teach you in business school. Support this podcast: https://podcasters.spotify.com/pod/show/shes-on-her-toes/support
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I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strate ...
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616: Lise Kuecker - State of the Studio Part 1
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Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Industry growth projections that will mak…
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46: How to Raise Fitness Prices Without Losing Clients
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Did you know you can add tens of thousands of dollars to your annual revenue with just one email? Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do. But there's a tried and tested six step process that can help you boost your income WITHOUT losing clients. In this episode, Dan…
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615: A Balancing Act with Coach Cat and Coach Peter
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Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all. Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and …
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614: Cara and expert in Exercise and cancer care research Interview
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Cancer affects everyone. Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss. And yet, boutique fitness studios can play a significant role in coping with cancer. So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Gui…
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45: A gym advertising guide for every budget
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How should you market your fitness business if you only have $50 a month? How about $200, $1,000, $2,500 or even $10,000 a month? We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets. No matter how much money you’ve got to spend, this episode will tell you the…
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613: Mindset Matters - Money & The Beliefs that are erasing your profits one thought at a time - Part 3
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What’s critical to making, managing and multiplying money? Not your financial savvy. Not your accountant. It all starts with your beliefs. So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time. In Episode 613, Coach Alina walks you through the importance of…
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612: Mindset Matters - Shame, leaving the past behind and stepping into the future Part 4
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Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y’all, don’t get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and…
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44: How to get more clients using marketing psychology
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Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships. Implement these 63 psychology-hacks into your marketing and watch your conversion rates skyrocket. Download the free PDF that accompanies this episode. The Business of Fitness Podcast gives you actionable …
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611: Mindset Matters - Building Boundaries without Guilt
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Boundaries can get a bad rap. Like they’re selfish. Or prohibitive. But really, they're freeing. And fundamental. In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them. In Episode 611, you’ll get 10 tips on establishing and enforci…
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43: Dan's Interview on the Fitness Education Online Podcast
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This episode’s a bit different, it’s a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitness, mentorship and the Perth Fitness Business Summit. The link mentioned by Dan in this episode, with all the resources and recommendations discussed is here: https://rangeofmotion.net.au/feo/ The Bus…
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610: Preparing for the Age of AI - with Lise Kuecker and Rory Flynn
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AI is your most reliable, versatile team member. It shows up on time. Everyday. And does what you ask. Immediately. Plus, it saves you time and money. Y’all, what’s not to love? Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI. In Episode 610, Rory Flynn, a foremost AI marketing expert, sh…
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42: How to Boost Gym Profit with Ice Baths/Saunas
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If you're a gym owner looking to develop multiple income streams, this one is for you. Dan goes deep into the pros, cons and strategy of incorporating recovery modalities like ice baths and saunas into your gym. If you're considering doing this, or have already implemented it, PLEASE listen to this episode. The Business of Fitness Podcast gives you…
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609: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. "
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Hosting studio events is part art, part science. The science is your plan. Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through y…
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608: Expanding into Recovery - with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness
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Imagine a world where you feel better. A lot better. Or a little better. Because y’all, that’s really what our clients want. So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness. In Episode 608, Kyle shares how Anytime added recovery services and how…
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607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"
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Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye. Sounds obvious, right? But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next se…
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41: 13 Habits of Highly Successful Business Owners
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At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. In this episode, Dan picks out the 13 things the most successful fitness business owners do best. Learn more about the Perth Fitness Business Summit. T…
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606: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?
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Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town. It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek: What’s a Promo?: More than just ads…i…
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Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time? Director of AQ People Solutions, Ash Williams, does a deep dive into: Whether your staff should be contractors or employees. How to structure contracts. …
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605: The ABC's of brand building with host Lise Kuecker
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Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding i…
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https://perthfitnessbusinesssummit.com.au/بقلم Dan Williams
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604: Empowering Your Team: The Key to Unlocking Your Studio's Potential
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Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat! Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching;…
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39: How I Built a Fitness Business in 3 hours for $300
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Dan spent three hours, and $300 to build a fitness business. As he went, he documented the exact process for you to copy. This episode is the story of that process. 4 reasons you don't want to miss this one: Your amazing business idea might only be three hours away from making you money. Don't look back and regret keeping it locked in your head. 28…
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603: Science Sells with Cara Hazelton and Peter Pastijn
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Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients bu…
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602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework
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602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework
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38: 8 crazy fitness business models to boost your profits
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What if we could combine fitness business models to get all the upside, with none of the downside. That's exactly what Dan does in this episode - giving you eight ideas to help you use innovation to drive profit. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Will…
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601: Boutique Bliss - Mastering Mind, Body, and Business
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Y'all, What’s your superpower? For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing …
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600: The Business of Boutique Fitness 600 ep Special
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Y'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success. Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique journeys, we're celebrating the resilience,…
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37: Ranking the 5 most profitable fitness business models
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Which fitness business model can earn the most money? Which gives the best lifestyle? Which is easiest to run? To find out, Dan does a deep dive into the five most common fitness business models to see which would come out on top. Dan examines Personal Training, Open Gym memberships, Semi Private, Classes and Online Coaching to see which is best fo…
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599: Big Box vs Boutique - The strategies that big box has used for years that you need to steal today!
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Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here’s the scoop: Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success. …
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598: Looking ahead to 2024 - Peter and Khadijah the middle east
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Y'all, Ready for some serious inspo? In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio. From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a…
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36: Elon Musk's Blueprint for Gym Owners
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In today’s episode, we dive deep into the innovative mind of Elon Musk and explore how gym owners can apply his billion-dollar business strategies to revolutionise their fitness business. From solving big problems to embracing failure, we uncover the Musk blueprint for gym success. We go super deep with this episode, including real life stories fro…
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597: Looking ahead to 2024 - Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.
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Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France. Here’s what we’re getting into: Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her…
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596: Looking ahead to 2024 - The United Kingdom
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Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us. They’r…
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595: Looking ahead to 2024 - Strategies for Success in Canada
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Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back. They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for a treat!) Quick Sne…
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Saying Goodbye and the top 10 tips I learned from our guests
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Thanks to listeners + thanks to all the incredible guests! Believe in yourself and your business—and be passionate about it Doing anything well takes time or money, usually both, especially at the outset Don’t be intimidated by the business details - but don’t ignore them Ask for help—biggest mistake people made was trying to do it alone Failures a…
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35: All the most successful fitness businesses track these 12 numbers
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Join Dan as he reveals the crucial role of Key Performance Indicators (KPIs) in driving business success. Discover why the six hours he dedicates annually to KPIs are the most impactful for his business. Dan emphasises the importance of KPIs for all businesses, not just in the fitness industry. He'll share the top 12 metrics every business owner sh…
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594: Looking ahead to 2024 - Marketing Edition
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2024 is here, and guess what? It's time to shake things up. Traditional tactics? They're taking a backseat. It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world. Let’s dive in: Video Vibes: It's all about getting personal. Think stories that connect, not just …
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34: Instead of trying to keep up with fitness tech, Fit Pros should focus on these 6 areas.
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In this episode, Dan tells the story of Trader Joe's, and how it can offer invaluable lessons for the fitness industry. He speaks about how the grocery giant's customer-centric approach and resistance to fleeting tech trends offers a blueprint for fitness professionals navigating a rapidly evolving landscape. The Business of Fitness Podcast gives y…
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593: Finding Your Groove: A Conversation with Cathryn, Owner of theStudio
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Y’all - Buckle up for this one! Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota? That’s Cathryn. In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey. From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all. Here’s the scoop: Big City to Small Town: Cathryn swapp…
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How to Create a Space in a Niche Market with Tina Singh of Bold Helmets
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Tina Singh couldn't find a helmet to fit her kids when they started riding bikes. As an Occupational Therapist, working in the area of head and brain injury, she knew how important the use of helmets is. After trying many makeshift solutions, she took it upon herself to create a product that worked for kids like hers. Bold Helmets has created the f…
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592: From Passion to Prosperity: Magda's Journey in the Fitness Business
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Y'all - Meet Magda. Who's Magda? Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower. Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends. In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee th…
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591: Reinventing the Wellness Village Across the NorthEast: Meet Becky Cerroni of GoSaga and watch as she transforms the Northeastern Landscape of Wellness Across Her Many Brands
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How to Get (or Create) Your Dream Job with Ali Carr + Jenna Celmer of Basecamp Outdoor
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On this episode we will cover: The origin story of Basecamp Outdoor How Ali & Jenna became business partners Their strategy on how they make big decisions and move their business forward together Their best advice for outdoor industry job seekers, other than subscribing to the newsletter How to actually catch a company’s interest with your resumé a…
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A new way to think about goal setting for your business in 2024
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As we approach the end of 2023, Molly breaks down her favorite tips for personal & business goal setting for a new year: Good, Better, Best - Love this for races, but works well for a higher level look at business as well—what went well, what could have been better, what do you need to be at your best? Social media, marketing, P&L statements, taxes…
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589: From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He's Bringing His Brand Onto An International Playing Field"
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Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world w…
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588: Transforming the Skyline of the UK Fitness - Rob Beale, Fitness Director of Third Space, Chats Why London is Leading the Boutique Fitness Boom
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Imagine a place where fitness is more than just exercise—it's more like a transformative experience. In Episode 588, we’re unveiling the magic behind one of London's hottest studios. Join me as I dive deep with Rob Beal, Director of Fitness at Third Space. Where we explore how this unique concept is revolutionizing the fitness landscape. Here's Wha…
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Martha Y Diaz of Itacate on How to Start a Product-Based Business from Scratch
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Born in central Mexico, Martha Y Diaz has translated her Mexican cooking roots into the outdoor industry's first Latin cuisine dehydrated meals brand! The traditional meals are freeze dried to be able to carry, pack, and eat on the move! Her brand is a celebration of diversity on the trails, something that she infuses into Itacate's nonprofit partn…
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587: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo
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"Fitness isn't just changing; it's evolving." That's the mantra of Debra Strougo, the powerhouse behind Row House. This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra. And trust me, it was an eye-opener. Her journey from marketing whiz to fitness icon? Absolutely inspiring. Quick Highlights: Debra’s Od…
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Catching up with Feisty’s Sara Gross about how to go viral, e-courses + the upcoming Feisty Business Accelerator
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54:35
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“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you’re just grinding it out and sitting in the pack, but you’re also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media’s …
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