50: Launching a physical product with the founders of GOAT

The Business of Fitness Podcast

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips.

They spoke about building brand and launching a physical product.

In this wide ranging conversation, you will learn:

• Why a partnership is important for business success.
• The exact process you should go through to launch a physical product.
• The founders' journey through entrepreneurship and business building.
• How to market an innovative product and send it mainstream.
• The importance of community in brand.
• Advice to fitness and health professionals who want to launch their own physical products.