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One of the most important pieces to getting our songs heard is through streams. How do we get streams? Well it comes through a few ways but one of the best ways to get streams on your music is through playlist placements. Playlist pitching, submissions and promotions are one of the biggest topics in music. So how do you get your songs on playlists?
NOTE: For these strategies I am referring to Spotify playlists placements as currently Spotify is the largest streaming platform and makes it the most accessible to getting playlist placements.
I wanted to focus in on 3 key strategies I have used over the passed few years to gain nearly 2M streams and counting. Also, there are marketing agencies that focus on helping artists get traction on Spotify as well, so I wanted to include this as it may be a good option for your music although I have not personally done this myself.
- Pitching To User Generated Playlists
- Using Playlist Pitching Services
- Using Facebook Ads
- Hiring a Music Marketing Agency
So these are 3 strategies I have personally used to get more streams on my music. Like I mentioned, pitching to user generated playlist has been by far the best and most consistent growth. The more people I’ve pitched to that have placed my music has ultimately lead to songs reaching new audiences and this is what starts the algorithm to work for you. No matter what strategy you use it is important to stay consistent with it. You could start pitching your songs to user generated playlist or www.soundplate.com now as they are both free services. Playlist pitching is a skill that can be learned and developed so getting started with it is the best way to get better and get your music out there!
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