Stories drive sales. Let's meet Trevor Rappleye, CEO of CorporateFilming.com and FranchiseFilming.com - a national video production agency driving sales through story and video with monthly video content- anywhere in the U.S.! We are passionate storytellers here at CorporateFilming and FranchiseFilming. We tell authentic stories that grow your brand, give clients their time back, and we are doing what we love. Marketing, LGBT, entrepreneur, subscription model, membership, broker, business, e ...
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Throwing forks and shouting obscenities at a potential franchisee don't usually close a deal, but Cassidy Ford is anything but usual. Cassidy has Tourette Syndrome and a nerd-level love for the franchise world. Over the years, she has encountered the collision between her personal and professional worlds and learned to live a life of joy and vulnerability amidst the blurred lines. Join Cassidy in a conversation about franchising, the challenges of Tourette's, and becoming comfortable with th ...
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3 Scheduling Tips For A Successful Filming Day - No Scripts!
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In 2021, not having at least one video on your website means you are late on the trend and you are definitely losing the opportunity to get more leads. Don’t fall behind and learn to make easy and simple videos to succeed in the video marketing game. In today's episode, Trevor Rappleye shares with us three amazing tips for a successful filming day …
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10x Recruitment with Video [Live Webinar]
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If your company is looking for new employees, the best thing you can do to step ahead of the competition is to use videos in your recruitment process. In today's episode, our CEO Trevor Rappleye explains why storytelling is key for getting new applicants for your company. As well as sharing some great examples produced by Corporate Filiming & Franc…
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Real Emotional Interviews Engage & Drive Massive Sales
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If you ever wondered how do the videos that we at Corporate Filming & Franchise Filming sound like, this is the episode for you. Today, our CEO Trevor Rappleye will discuss the power of emotion in marketing videos, the power of shorter videos and how these videos boost our clients’ sales and engagement. Do you want to tell your story? Connect with …
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3 Franchise Development Videos Your Brand Needs In 2022 [Live Webinar]
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Two key words to drive engagement and leads for your company: real and inspiring. Emotional, honest, and high-quality videos is what will boost your sales. Ask yourself, is your brand telling stories with real emotion? Or is your brand buying stock footage and calling it a day? Do you want to tell your story? Connect with us: https://www.corporatef…
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Drive New Sales By Remarketing Your Website Visitors With Video
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Videos are extremely powerful as a remarketing tool for your website. In today’s episode, our CEO Trevor Rappleye highlights how having real, honest footage of your employees, leadership and clients on your website will help you gain and retain more leads. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://fr…
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Helping OneLogin Tell Their Story to Drive Sales & Culture on a Monthly Basis
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It's time for another flashback! In this episode, we're talking to one of our clients about how telling their story can help their business by driving more sales. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https://www.linkedin.com/company/corporatefilming/ https://www.instagram.c…
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Why You Should Highlight Your Successful Franchisees
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If you don’t have videos in your sales cycle you’re going to stay behind. In this episode of the podcast, our CEO Trevor Rappleye will share how to use videos the right way to get more franchisees, as well as some tips on what you might be doing wrong. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franch…
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Video is King: The Key to Get More Leads
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Video is the most powerful digital marketing tool today. If you are not using it in your campaigns, your company is missing out. In our latest podcast, Corporate Filming Franchise Filming CEO Trevor Rappleye discusses the importance of video in digital marketing. Read on to find out what he has to say.…
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Scale your Business by Connecting with your Customers
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One of the most important things you can do to scale your business is guaranteeing a great customer experience. In this podcast episode, our CEO Trevor Rappleye sits down with Brittany Driscoll, Co-Founder, and CEO of Squeeze, to discuss how connecting with your customers can help you grow your business. Do you want to tell your story? Connect with…
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Follow Up with Leads: Communication is Key
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In business, many of us will send out communication to a prospect and never hear back. This may be because the sender fails to follow up. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https://www.linkedin.com/company/corporatefilming/ https://www.instagram.com/corporatefilmingusa/ h…
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How Having Video on Your Website Helps Your Recruitment
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Is your company looking to hire new employees? Putting a recruitment video on your website really helps. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https://www.linkedin.com/company/corporatefilming/ https://www.instagram.com/corporatefilmingusa/ https://www.facebook.com/Corporate…
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How Writing a Book Boosts Your Credibility
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There are many types of content that can help grow your brand and establish you as a thought leader in your industry. If you write a blog, it will show you are an expert in your field. If someone publishes an article about you, it will let readers know you made an impression on others. If you write a book, it will look especially impressive. Writin…
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Schedule Your Priorities for Maximum Productivity
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If you own your own company, you know how easy it can be to let the day get away from you. Things come up, and you find tasks left undone. While some tasks can wait until tomorrow, others need attention today, and if you’re not getting important things taken care of, you could lose money and damage your reputation. So how do you stay on top of ever…
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Use Video in Your Sales Cycle and Make Your Business Thrive
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Video is taking over the world of digital marketing. It provides visual and audio elements telling the whole story. This makes it one of the most engaging platforms when it comes to boosting sales. The benefits of video are nothing new. Experts have been mentioning how effective video is for years. Yet many entrepreneurs don’t include this type of …
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Be Memorable By Making Your Customers Laugh
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When it comes to selling a product, it’s important to make someone feel something. Evoking emotion will establish a connection to the brand making consumers want to buy. There are many emotions you can make a consumer feel, but humour is one that can seal the deal. In the new Corporate Filming Franchise Filming podcast, CEO Trevor Rappleye discusse…
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3 Tips to Grow Your Career in Any Industry
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For most people, the goal of going to work every day is to get ahead. They want to make more income, get raises, be more productive and achieve fulfillment on a personal level. In the new Corporate Filming Franchise Filming podcast, CEO Trevor Rappleye sits down with our very own lead editor, Kelvin Ochoa, to discuss three tips to grow your career …
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The 3 Places You Need to Put Your Videos to Close Sales
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There is no doubt that video is one of the most effective digital marketing tools when it comes to boosting conversions. But if those videos aren’t posted in a place where they will get noticed, they are just a waste of time, space and money. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming…
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Improve Your Sales and Leadership Skills to Scale Your Business
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If you run a business, you know how important it is to create a strong sales strategy and provide your team with the right leadership. But developing these elements can be challenging for startups. In this Corporate Filming and Franchise Filming podcast episode, our CEO Trevor Rappleye sits down with Ken Lundin of Ken Lundin and Associates, a firm …
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Expos are a great way to network. But taking videos at the expos and posting them on your website can make your time at the event even more worthwhile. In the new Corporate Filming Franchise Filming podcast, our CEO, Trevor Rappleye explains the importance of filming videos at an expo. Do you want to tell your story? Connect with us: https://www.co…
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If you want to increase revenue, you need to send a clear message to customers. You need to let them know how your products and services can add value to their lives. You don’t want to leave any room for miscommunication or misunderstanding. In this episode, Corporate Filming Franchise Filming CEO Trevor Rappleye sits down with James Hamilton Healy…
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Your Business Needs Third-Party Validation
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For our next podcast, Corporate Filming Franchise Filming CEO Trevor Rappleye sits down with Zack Fishman, the director of innovation at Fishman Public Relations. The two discuss how to get other people talking about your business. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https…
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What is success and how can we become successful? Those are tricky questions to answer, so today, host Trevor Rappleye sits down with author, speaker, and Ingage Consulting CEO Evan Hackel to try to shed some light into what it means to be successful these days. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ http…
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Going Off Script | Trevor Rappleye, CEO & Storyteller | FranchiseFilming
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Trevor Rappleye, CEO & Storyteller at FranchiseFilming, grew up thinking he was "dumb" because he struggled to read aloud. Now in his 30s, Trevor is a Professional Storyteller for franchisors and franchise suppliers. All he had to do was throw the script out the window, and be real. In this episode, follow along as Trevor tells his story of struggl…
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Simplify Your Business to Win More Clients
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A company that’s easy to work with is one that clients will choose time and time again. For our 32nd podcast, Corporate Filming Franchise Filming CEO Trevor Rappleye sits down with photographer Alberto Azpeitia to discuss how to simplify your business to win more clients. Do you want to tell your story? Connect with us: https://www.corporatefilming…
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You Can Scale Or Control, But You Can't Have Both
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It’s common for business owners to want to do everything themselves. They may feel like they know their business better than anyone and are, therefore, in the best position to do things well. But in time, they will realize that their need to control everything will hold them back. Michael Broussard is the owner of Living Locket Films, a business de…
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Startup entrepreneurs need all the help they can get. Learning from an experienced CEO can be worth its weight in gold. For our 30th podcast episode, Corporate Filming and Franchise Filming CEO Trevor Rappleye sits down with Ross McCaw, CEO of Our People, a team communication platform with messaging, file sharing, surveys and real-time analytics. T…
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The Power of Franchising | Nichole Daher | Success on the Spectrum
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She just wanted a better life for her child. She ended up creating a national franchise to help build better lives for children across the country. Meet Nichole Daher, Founder & CEO of Success on the Spectrum. When clinic after clinic turned her daughter away for vital autism therapies, Nichole decided to found her own. In this episode, she shares …
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$400K for Go Minis Franchise with Monthly Video Content
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Video is one of the most effective ways to market. It tells an entire story and works to connect businesses with their client base. Go Minis is a moving and storage solution company that relies on Corporate Filming Franchise Filming for monthly video content. For our 29th podcast episode, Go Minis Franchise Development Manager, Alyson Lewis, sits d…
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Make These Changes to Scale Your Business
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For this episode, Trevor sits down with Clodagh Higgins from Growit Group, a company that specializes in business mentoring, performance coaching and growth. The discussion this time is around what steps to make to make your life as a business owner easier while you scale your company. Do you want to tell your story? Connect with us: https://www.co…
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Today in the show, we have our producer and director Javier Vital who sits down with our CEO Trevor Rappleye to discuss the importance of following up with leads to get more sales. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https://www.linkedin.com/company/corporatefilming/ https…
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Many of us dream of owning a business, but we are unaware of what’s involved behind the scenes. Corporate Filming and Franchise Filming explores the issue in our 26th podcast, The Real Journey of an Entrepreneur. For this episode, Avril Chester from Cancer Central sits down with our CEO Trevor Rappleye to discuss the topic. Do you want to tell your…
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In this episode of the podcast, CEO Trevor Rappleye sits down with Sabrina Wall of the Franchise Broker Association to discuss what it takes to become a successful entrepreneur. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https://www.linkedin.com/company/corporatefilming/ https://…
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True Authenticity Is A Process: Patti Rother
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“Taking the first step is the hardest part.” Except, when it’s not! This week, Cassidy is joined by Patti Rother, Vice President of Franchise Development of Scenthound, for an eye-opening chat about how living boldly and authentically is a constant process of “coming out.” Just as Cassidy has to tell her story again and again to each newcomer in he…
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Today, we bring you a flashback from August of 2018, where Trevor Rappleye, CEO of Corporate FIlming and Franchise Filming, will share some insights regarding the best practices for new entrepreneurs. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https://www.linkedin.com/company/cor…
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Recruiting People in the New Virtual World
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In this episode, our CEO, Trevor Rappleye sits down with Ken Schmitt, CEO and founder of Turning Point Executive Search to discuss: How the recruiting landscape has changed over the last 2 decades? Important questions to ask in the hiring process. Communicating the right expectations to candidates. Do you want to tell your story? Connect with us: h…
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"Millennials v. Boomers", Inclusion and The Rise of Emerging Brands: Stan Friedman
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Working together at FRM Solutions, Stan Friedman and Cassidy Ford do not always see eye to eye, but that's a good thing. Stan and Cassidy find their differences bring them together to propel their company, and themselves, forward. Can we agree to disagree in the workplace and still thrive? How can generational differences contribute to bi-direction…
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In this episode of the podcast, Trevor will share his thoughts on marketing videos during the pandemic and how to approach them to make leads feel safe enough to work with you or your brand. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.com/ https://www.linkedin.com/company/corporatefilm…
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Corporate Filming and Franchise Filming is excited to announce the release of our 21st podcast. For this episode, our CEO Trevor Rappleye sits down with our head of post-production, Autumn Kinloch to discuss Leadership and Business Scaling. Do you want to tell your story? Connect with us: https://www.corporatefilming.com/ https://franchisefilming.c…
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Corporate Filming and Franchise Filming is pleased to announce the release of our 20th podcast. In this episode, our CEO Trevor Rappleye discusses the importance of short videos. We all know what a powerful marketing tool video can be, but if it’s too long, a person can lose interest and move on to something else. Rappleye explains, “The best conte…
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Corporate Filming and Franchise Filming is delighted to announce the release of our 19th podcast. For this episode, our CEO, Trevor Rappleye sits down with our very own editor Anthony Soler to discuss tips for getting better at sales.
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It's time for a quick tip! Today, Trevor has a big announcement to make; we launched our Corporate Filming and Franchise Filminig MAGAZINE! It might sound old fashioned, but this is one way we are different from everyone else, this is how we humanize our brand and a way to acknowledge our fantastic team! Do you want to tell YOUR story? https://www.…
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Questions, questions, questions. Last week you were introduced to Cassidy Ford and her journey in franchising while living with Tourette's. With the stage set, Episode 2 finds Cassidy alone in the green room, answering burning questions 🔥. What is The Franchise Ticker Who is it for (spoiler alert, it's you)? What are the 5 founding pillars? What's …
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The Franchise Ticker Is Born: Michelle Rowan Asks The Questions
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In the inaugural episode of The Franchise Ticker podcast, Michelle Rowan, President & COO of Franchise Business Review, turns the tables on our host Cassidy Ford and asks the real questions about what it's like living with Tourette Syndrome, beating the odds and thriving in the franchise world. Cassidy and Michelle discuss a universal truth: no mat…
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Humanize Yourself and Tell Your Story Before You Try To Sell
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We have another fantastic story today. We have Nelio Leone, former marketing manager at L'Oréal and founder of Urban Monks. In this episode, we talk about sharing stories as your primary marketing strategy. You'll hear from Nelio's personal experience growing different brands in different scenarios and how the stories we tell are crucial to connect…
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Hold Your Clients Accountable And Set Better Deadlines
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This is a special episode for us, as we have one of our team members on the spot. In this episode, Jonathan Navales, one of our video editors at Corporate Filming and Franchise Filming, talks with Trevor about holding clients accountable when you need something from them and the best practices to get answers from your clients faster. Contact Jonath…
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Tips To Make Emotional Videos That Help You Close Deals Faster
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In this week's quick tip, Trevor will share his thoughts on mistakes people make in marketing videos. He will share the three questions we take on video with our corporate filming and franchise filming clients, which help us create emotional and memorable videos. Do you want to tell YOUR story? https://www.corporatefilming.com/ https://franchisefil…
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Authenticity Within the LGBT Community
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This week in the Stories of Life and Business podcast, we have Sabrina Kent from the National LGBT Chamber of Commerce. An organization that is often referred to as "The best-kept secret in the LGBT community". You'll hear about how this amazing organization networks with LGBT business owners and how being authentic is key to be happy and successfu…
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Welcome to another fantastic episode of Stories of Life and Business. Today, we're starting something different. We're doing flashbacks from our first show back in 2018 when we started podcasting for the first time, and we want to revisit some of those discussions and interviews. In this flashback, you'll hear about customer experience and a few ex…
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Becoming an Empathetic and Effective Leader
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Today in the Stories of Life and Business Podcast, we have Shauna Moran from Operate Remote as our guest. Shauna is a coach for founders and leaders, and she has extensive experience in managing remote teams. In this episode, you'll hear how to identify your blind spots as a leader, how to set clear and attainable goals and responsibilities for emp…
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Make Your Business Stand Out and Become Chosen by Being Different
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Welcome back to the Stories of Life and Business podcast, today, Trevor shares his thoughts about the importance of giving your business a unique focus in both the service or product you provide and how you do marketing for it. You'll hear the story of how Trevor changed the core of his business and landed a $100.000 client by marketing where the c…
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