Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
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#30 How to get sh*t done - Productivity hacks
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We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in this episode: What factors influence an individual's productivity? How do you improve your ability to focus? What are …
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Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs. Find Sally Cla…
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Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. The topics discussed in this episode: Defining the resources …
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Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every p…
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#26 What I have learned in the first 25 episodes of Frenemies
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By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learn…
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#25 Excelling at Stakeholder Management to progress in your career
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Stakeholder management - just a buzzword or a skill? In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia cove…
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#24 Building a strong Sales & Marketing Alignment with Laura Erdem
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Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Mar…
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#23 Q4: What to focus on to drive revenue
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Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact an…
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TLDL: Paid Media Deep Dive - Key Insights
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Too long; didn't listen edition: You didn't have time to listen to the full paid media deep dive? Listen to the key insights of Julia's paid media talk with Deivis Rupslaukis and learn how you choose paid media platforms, the difference between demand capture and demand creation, and most importantly: paid media tips any marketer should know.…
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#22 Paid Media Deep Dive with Deivis Rupslaukis
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Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years ex…
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#21 How to spot red flags with Jillian Als
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The current market is an employers' market making the fight for the perfect B2B leadership role even more competitive. That's why Julia Hartwig is joined by the brilliant Jillian Als on this episode. Jillian is a skilled B2B Marketing leader with more than 15 years of experience, passionate about Sales and Marketing alignment, and currently looking…
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#20 Teams that Sell with Martin Nyvang Mariussen
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Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this episode of Frenemies. The topics covered in this episode: B2B teams depend more on collaboration now than e…
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#19 Why the CFO matters with Sara Leander-Pehrson
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In episode 19 of Frenemies Julia Hartwig is joined by Sara Leander-Pehrson, the CEO of Prezentor with more than 20 years of sales experience. Together Julia and Sara uncover why the CFO matters in B2B Sales and Marketing and reveal the results of the Sellers' readiness survey 2023 with more than 300 B2B sellers. They discuss what challenges sellers…
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#18 How to startup in 2023 with Marc Denier
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In this episode Ahmet and Julia are joined by Marc Denier, the Co-founder of StageSet to talk startup. Together the three discuss how it is to found a startup in a difficult economy, how to prioritize between Sales, Marketing, and Product as well as how to land your first customer. Topics discussed in this episode: Balancing responsibilities as a s…
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Pricing - in today's B2B world buyers care about prices. So does the price have the power to make it or break it? It certainly does. That's why Julia Hartwig and Ahmet Albayrak talk pricing in this episode. How should you create a pricing strategy and how do you communicate price with buyers? This and many more are discussed in this episode on Fren…
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#16 Sales and Marketing Alignment with Jillian Als
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In this episode of Frenemies Julia is joined by Jillian Als, the VP of Marketing at Tricent. The two discuss how Marketing leaders can approach and ensure a close alignment between Sales and Marketing in B2B SaaS companies. They talk about their challenges they had working with Sales, the main benefits of a close alignment, and how their relationsh…
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#15 Our Confessions: Sales and Marketing activities we're not proud of
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Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they …
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#14 How Brands impact our decision-making
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Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market. The topics discussed in t…
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#13 How to use AI to be more efficient
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Everyone is talking about it, everyone has tested it, and everyone has implemented it - AI. In this episode Ahmet and Julia discuss the AI-based tools they use to get more efficient in their everyday work in B2B Sales and Marketing. They take a deep dive into the use cases for the different tools and tasks. The 4 use cases discussed in this episode…
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Go get your dream job! In this episode Julia and Ahmet share their best tips and tricks to land your dream job in Sales and Marketing. This episode is especially useful for newcomers who are looking to land their first job in the B2B industry, but also has lots of tips for everyone else that wants to go on a successful job hunt. Topics discussed in…
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#11 Playbooks - What we need and why
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Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, why they're important, and what needs to be in them. Topics discussed in the episode: Do playbooks reduce cr…
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#10 Tech Talk - The perfect tech stack
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The tech stack is much talked about and in this episode Julia and Ahmet take a deep dive into the tools and solutions Sales and Marketing need. This is an episode full of name dropping, recommendation, and useful tips on the most important sales and marketing tools that make a difference in the day-to-day work of busy marketers and sellers. Topics …
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#9 Training and Onboarding: What do we need?
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As both Julia and Ahmet started new jobs four months ago they are talking onboarding and training in this episode focusing on what training Sales and Marketing need to perform at their best. Topics they discuss in this episode: What does Marketing need to know to be fully onboarded? What does the perfect Sales onboarding look like? How onboarding d…
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This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing.…
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We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales. While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an i…
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We love marketing, but we also hate marketing. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about marketing. Naturally, Ahmet has a lot of experience collaborating or not collaborating with the Marketing department. Julia uncovers what she hates about mar…
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Why Empathy is the best quality you can have
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This week there is no episode of Frenemies, because we are using our reach to raise awareness to support Turkey in this situation. Your help and your donation is needed to support the affected people and areas who lost their homes, their family members, and their livelihood. Here is the list of organizations that are safe and need any donation: AFA…
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We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments. Questions discussed in the episode are: What is high quality content? How …
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In this episode of Frenemies Julia and Ahmet talk about what nobody really wants to talk about: their fuckups. What did they fail at in 2022, did they learn anything from their fuckups, and can you turn fuckups into wins? The fuckups they cover in this episode: A Sales gift gone wrong Job interviews The long list of Marketing fuckups Non-functionin…
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#3 Start of year vs. End of year - pick your poison
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In this episode of Frenemies Ahmet and Julia talk about the Start of the calendar year versus the end of the calendar year. Each of these time periods has its own challenges and they talk about how Sales and Marketing experience these periods, which one is easier for each department, what trends they typically see going on, and what people should b…
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What is all of this even about?! In their first episode of Frenemies Julia and Ahmet talk about the basics: what is Sales and what is Marketing? To spice things up, each of them created their own definitions of Sales and Marketing to uncover the prejudices each of them has of the other area. Other questions they discuss include: Is Marketing all ab…
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#2 Why are Sales and Marketing Frenemies?
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In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet). Questions they discuss in this episode: Why do Sales and Marketing have different targets? Can Sales and Marketing actually listen to each othe…
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