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Flourish Academy Podcast

Heather Lahtinen

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Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way."
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Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business. Since making the leap into photography in 2010 and quickly scaling her business t ...
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show series
 
262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible. In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy. Listen in as we explore how to chal…
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265 - Ready to take your photography business to the next level? In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography. Whether you’re just starting out or looking to improve your online visibility, Melissa shares her s…
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In this episode of the Flourish Academy podcast, Heather Lahtinen tackles the often unspoken struggle of feeling like you don't belong. Whether you're transitioning into a new career or stepping into rooms filled with people you admire, imposter syndrome can creep in. Heather shares personal insights and actionable strategies on how to shift your s…
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264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That’s exactly what today’s guest, Cassidy Brooke, did! Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business. Join us as Cassidy walks through her journey of building a career she loves and shares advice on ever…
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In this episode of the Flourish Academy podcast, Heather Lahtinen reflects on the importance of commitment in growing your photography business. Drawing inspiration from her recent Elevate Live Retreat, Heather shares how photographers can overcome indecision and procrastination to unlock their full potential. This episode dives into the mindset ne…
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263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone! In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time. Get ready to dive deep into everything from pricing strategies to creating unf…
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In this episode of the Flourish Academy podcast, Heather Lahtinen shares a real coaching session on procrastination and overwhelm. She emphasizes the importance of working for your "future self" by tackling tasks today, whether it’s outsourcing or managing your mind to get through those moments of low motivation. You'll also hear about the journey …
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In this episode of The Flourish Academy Podcast, Heather Lahtinen and Nicole Begley challenge the common belief that better photos automatically lead to a successful photography business. Together, they explore why talented photographers often struggle to book high-paying clients, the mindset shift required to move from stunning images to a fully b…
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In this episode of The Flourish Academy Podcast, host Heather Lahtinen shares how to overcome real-life circumstances that may limit your progress in business and life. Drawing from a recent Elevate program call, Heather explains how she managed raising small children while growing a successful photography business. She offers strategies to break f…
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261 - If you’ve ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever. Get ready for some game-changing tips that will help you attrac…
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260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding yo…
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In this episode of Flourish Academy Podcast, Heather Lahtinen and Nicole Begley is joined by returning guest Kerry Jordan to explore the impact of mindset on sales success. Kerry shares her ongoing struggle with selling private portrait photography services, contrasting it with the ease she experiences in her commercial pet photography business. To…
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259 - In this episode of the Freedom Focused Photography podcast, I sit down with the incredibly talented Rebecca Hunicutt from Rebecca Hunnicutt Photography to explore a topic that’s essential for every photographer—diversifying your income. Rebecca shares her unique journey from a pediatric nurse practitioner to a full-time photographer and educa…
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In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the perils of comparison and how it affects photographers and creatives alike. Heather explores the natural tendency to compare ourselves to others and the detrimental impact it can have on our self-worth and creativity. Whether you’re feeling discouraged by another photog…
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258 - In this episode of the Freedom Focused Photography Podcast, we're thrilled to welcome back Jeff Brown, The Photographer's Mentor, for an insightful conversation on how to elevate your photography business by harnessing the power of positivity, gratitude, and strategic visibility. Jeff shares his unique journey from military photographer to re…
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In this episode of the Flourish Academy podcast, Heather Lahtinen delves into a compelling conversation with two standout photographers from the Elevate program. Heather interviews Jess Rodriguez and Jessica Wasik, who share their incredible journeys from early struggles to achieving significant financial milestones. Discover how these photographer…
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256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling. If you’ve ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I’m joined by Karen Bartos, a certified StoryBrand Guide, who’s her…
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In this episode of the Flourish Academy Podcast, Heather Lahtinen tackles the mental clutter that can make running a photography business feel overwhelming. Heather shares a personal story about managing travel anxiety and how she learned to cut through the chaos of overthinking. She explains that instead of striving for perfection, focusing on a s…
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256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan. She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products…
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In this episode of the Flourish Academy Podcast, Heather Lahtinen addresses an issue for many working moms: mom guilt. Heather dives into a recent client dilemma, where a photographer struggled with the choice between attending a key industry event and spending time with her children. She shares practical strategies for overcoming these challenges,…
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255 - If you’ve been feeling the weight of a slow season or just need a little boost in your business (and mindset), this episode of the Freedom Focus Photography podcast is for you. I’ve got Johl Dunn back on the podcast, and we’re diving deep into some game-changing strategies that can help you navigate tough times, overcome stress, and shift you…
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In this episode of the Flourish Academy Podcast, Nicole Begley sits down with Heather Lahtinen to explore the fascinating concept of time travel in business. They dive deep into how thinking about your future self can impact your current decisions, and how past experiences shape our present. Heather shares her personal journey from childhood habits…
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254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you’re interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre! Dan sh…
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In this episode, Heather Lahtinen shares valuable insights from experienced photographers and entrepreneurs about what to think and believe when starting something new. Whether you're a photographer or venturing into another field, the advice shared here will resonate with anyone embarking on a new journey. Discover how trusting yourself, managing …
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253 - In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business. Discover the challenges and rewards Kerry faced during this transition and gain valuable insights …
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In this episode of the Flourish Academy podcast, Heather Lahtinen explores the idea of rejection and how it affects photographers trying to grow their businesses. As an experienced photographer, educator, and entrepreneur, Heather offers advice on handling rejection, why it's crucial for growth, and how to turn "no" into opportunities. Discover pra…
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252 - In this final installment of our travel hacking series, we're diving into the art of redeeming points. Now that you've accumulated a collection of points and miles, it's time to learn how to use them to unlock unforgettable travel experiences. From booking long-haul flights in business class to scoring luxury hotel stays for free, this episod…
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In this episode of the Flourish Academy podcast, Heather Lahtinen talks about the unfiltered confidence and joy of a six-year-old's approach to life and business. She explores how we can rediscover our innate belief in ourselves to break through mental barriers and achieve greater success in both business and life. Tune in to learn how embracing a …
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251 - Welcome back to the Freedom Focus Photography podcast! In this second episode of our three-part series on travel hacking, we're diving into the exciting world of earning points. If you love to travel and dream of doing so for free or at a significantly reduced cost, this episode is a must-listen. I'll be sharing my tried-and-true methods for …
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Make sure you check out Pricing 101, our free course designed to help you get up and running as quickly as possible! Click here to learn more. Use this link for the "click here"https://flourishacademy.mykajabi.com/offers/sLNfKrrP In this episode of the Flourish Academy podcast, host Heather Lahtinen discusses the common challenge of setting prices …
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250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place. Today, we'll explore how to leverage credit card poin…
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In this episode of the Flourish Academy podcast, host Heather Lahtinen and her friend Michelle Crandall talk about running a business while dealing with anxiety. Heather shares her experiences as a photographer and entrepreneur, while Michelle gives tips on managing anxious thoughts. They discuss how to reframe anxiety, understand cognitive distort…
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249 - In this episode of the Freedom Focus Photography Podcast, we’re jumping into our imaginary DeLorean and time traveling to share the ultimate 3-step success formula we wish we had known from the start! Join Heather and me as we reveal how making decisions, taking action, and trusting yourself can transform your photography business. We also sh…
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In this episode of the Flourish Academy Podcast, Heather Lahtinen discusses how to deal with unexpected and undesirable circumstances. As a photographer, educator, and entrepreneur, Heather shares her personal experiences with health challenges and provides actionable steps for managing your mindset during tough times. Tune in to learn how to stay …
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248 - In today's episode of the Freedom Focus Photography Podcast, I'm flexing my superpower – digging into a photographer's pricing and helping them make quick and easy changes that result in majorly elevated sales! Today, we're chatting with Michaela from BMac Photography in San Diego, who was running a very successful business with a $1,700 aver…
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In this episode, Heather Lahtinen and Nicole Begley share their early struggles in their photography careers. Heather talks about being pushed out by other photographers, and Nicole shares a tough experience with a bank employee. Despite these hurdles, they both kept going and grew their photography businesses. Listen in to hear their tips on stayi…
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247 - In today's episode of the Freedom Focus Photography Podcast, we're diving into the art of raising your prices in your portrait photography business without losing your clients. Whether you're just starting out with a low-cost all-inclusive model or you're already seeing high sales and aiming to break into an even more luxurious market, we’ve …
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In this new episode of the Flourish Academy Podcast, host Heather Lahtinen talks about the concept of overwhelm that many photographers experience and how it affects our ability to achieve our goals and enjoy life. She shares actionable insights and mindset shifts to help photographers navigate their busy schedules and transform their feelings of o…
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246 - In today’s Freedom Focus Photography Podcast, join Nicole Begley as she chats with financial expert Mel Abraham to break down the ins and outs of financial planning for creatives. In this episode, Mel demystifies the process of building your own "money machine"—a system designed to cultivate financial independence and long-term security. This…
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In this episode of the Flourish Academy podcast, host Heather Lahtinen shares her insightful perspective on the concept of bragging. Heather challenges traditional notions of boasting and encourages listeners to embrace celebrating success authentically. She tells stories and gives examples to help you understand the difference between being genuin…
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245 - Welcome back to the latest episode of the Freedom Focus Photography podcast! Ever had one of those moments where you think, “Is this actually happening?”. I had one of those moments early in my photography business that I’ll never forget. Picture this: I'm standing in the bank, clutching my first check for $105 and change, ready to open my sh…
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In this episode of the Flourish Academy podcast, Heather Lahtinen talks about the paradox of modern existence: our constant quest for happiness amidst the very distractions that make us miserable. Drawing from the insights of Dr. Anna Lembke's book "Dopamine: Finding Balance in the Age of Indulgence," Heather discusses the detrimental effects of di…
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244 - Welcome back to the Freedom Focus Photography Podcast! I'm your host, Nicole Begley, and today we have a very special guest, Daniel Usenko, the creative force behind Pixellu, developers of my favorite album design software, Smart Albums. Whether you're a seasoned pro or just starting to explore the possibility of adding albums to your service…
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In this episode, I share my personal health journey, the decisions I've made regarding medication, and how I consciously steer my mindset to stay positive and productive. Whether you're dealing with your own health issues or just looking for ways to overcome life's obstacles, this episode offers valuable insights and inspiration. Let's flourish tog…
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243 - Welcome to this exciting episode of the Freedom Focus Photography Podcast! Today, we're diving into a unique and impactful marketing strategy with our guest, Michaela Trujillo from BMAC Pet Photography in San Diego, CA. She’s masterfully combined art, community engagement, and philanthropy through her innovative Gallery Wall Contest - creatin…
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In this podcast, Heather Lahtinen and Nicole Begley talk about the often-overlooked issue of self-comparison and the impact it has on our confidence and success. Learn how two people, each admiring the confidence they see in the other, can make a phenomenal team by embracing their unique strengths. Whether you're a creative professional or navigati…
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242 - Welcome back to the latest episode of the Freedom Focus Photography podcast! In this session, we dive deep into some intriguing personal revelations with Heather, who unexpectedly found herself discussing ME with her business coach! 😳 Talk about our mind jumping to conclusions! Imagine what I was thinking when I found this out! In this episod…
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In this episode of the Flourish Academy podcast, host Heather Lahtinen with her guest Michelle Crandall explore the common desire for a simple checklist to achieve success and the reality that success doesn't conform to a one-size-fits-all approach. They talk about the notion of following predetermined formulas and emphasize the importance of indiv…
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241 - Welcome to our final episode of The Offline Photographer! Throughout this series, we've explored the art of in-person marketing, empowering photographers to step away from screens and cultivate genuine, face-to-face connections in their local communities. By focusing on offline engagement, we've helped photographers find innovative ways to bu…
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In this episode, Heather and Nicole talk about how our thoughts affect what happens to us and how we can use them to succeed in our personal and work lives. Drawing from their own experiences and expertise, they discuss practical strategies for identifying and shifting limiting beliefs, cultivating a mindset aligned with goals, and embracing the co…
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