Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the ...
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In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.
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This is your destination for feeling empowered in building your business. These are the real, raw stories of entrepreneurs and business owners who have built their businesses through the messy middle of $1-20 Million, hosted by serial entrepreneur Matt Tait. Matt knows what it’s like to scale past the first million, and on this show he’ll be bringing on other serial entrepreneurs and business owners who have been there, done that (or, are currently in it) to share what’s worked, what hasn’t, ...
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk ...
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Rachel Downey is a millennial founder, executive producer, and CEO. And she has lots of questions. Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.
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Bonus: Devin Bramhall on Grow and Tell
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On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how startups should be thinking about content, how she scaled Animalz, and how she grew our podcast, Don't Say Content. Check out Grow and Tell here: https://www.dock.us/grow-and-tell…
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From burnout to breakthroughs with Kevin Bailey
37:27
37:27
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Much like athletes, business leaders need coaches to help them perform at their best. In this episode, Kevin Bailey talks about the exhilaration of early success and the immense pressure that can lead to burnout and imposter syndrome. Kevin shares his story of founding and scaling companies, dealing with burnout, and eventually transitioning to a f…
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Business success and boldly being yourself Lindsay Tjepkema
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41:43
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Understanding yourself is at the core of successful entrepreneurship. In this episode, Lindsay Tjepkema, former CEO and founder of Casted, shares her mantra of “being boldly yourself” through all the trials and triumphs of leading an organization. She recounts her experience leading a rapidly growing company through economic challenges and shares t…
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Being consistent and solving big problems with Dagan Xavier
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41:25
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Sometimes great ideas turn into companies simply because it’s the right idea at the right time in history. I’m joined by Dagan Xavier, the visionary founder of Label Insight, a pioneer in the food data industry, that was eventually acquired by Nielsen IQ. In this episode, Dagan shares his personal story of how he transformed a simple idea to help h…
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Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
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In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad a…
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Bonus: What's it Really Like to Grow an Audience? (with Rachel Elsts Downey)
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Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Sa…
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Beyond Acronyms: Unfiltered Marketing Takes with Devin Bramhall and Margaret Kelsey
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Devin Bramhall and Margaret Kelsey, the co-hosts of Don't Say Content, bring their frank perspectives to bear on everything from how we should be measuring brand marketing, to the uncanny valleys of AI, to why marketers need to stop blaming their orgs.بقلم Steve Pockross
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How success can look different with Jeremy Reymer
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36:56
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Entrepreneurship isn’t just about making money, it’s about solving problems. In this episode, Jeremy Reymer highlights the importance of connecting with your team, customers, and industry experts. He shares his journey from starting a small trucking company to transitioning to the tech industry with DriverReach. Throughout the conversation, you’ll …
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Bonus: Devin Bramhall on 2 Pizza Marketing
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In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing. Like what you hear? Check out their show here: https://www.2pizzamarketing.com/ Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/…
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Riding two rollercoasters: work and personal with Devin Bramhall
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Leadership is about responsibility, not approval. In this episode, Devin Bramhall talks about her journey as the former CEO of Animalz and the challenges that came with leading a marketing agency. She opens up about the tough calls she’s had to make and the inevitability of making decisions that won’t satisfy everyone. Her experience highlights the…
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Replay: What to Do When You Feel Like a Failed Marketer
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In this replay episode, we're revisiting lessons we've learned around failure. Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flu…
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Rebuilding and learning from failure with Steven Plappert
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Do you have what it takes to start all over again? In this episode, we’re joined by Steven Plappert, the resilient entrepreneur behind Forecastr and former co-founder of FantasyHub. Steven opens up about the emotional rollercoaster of launching startups, the invaluable lessons learned from his humiliating public failure, and the role relationships …
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Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
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Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years. Devin Bramhall is a content marketing legend. After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a success…
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Finding Clarity in Times of Uncertainty with Suneet Bhatt
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Suneet is an industry veteran who has led marketing teams, successfully earned B Corp certifications, and dabbled in venture capital. This conversation is a masterclass on what positive, effective leadership looks like in the current age.بقلم Steve Pockross
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How Lee Rubin pivoted and built a top 10 fastest-growing tech company
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How did the owner of an event planning agency transform her business into one of the top 10 fastest-growing tech companies? This is the journey of Lee Rubin, recognized as a 2023 Top 200 Female Founder, and the dynamic force behind Confetti, ranked #124 on the Inc. 5000 list of fastest-growing companies. With a passionate team of 70 and a recent st…
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Never Forget - Human Connection Sets You Apart
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We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are in…
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Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury
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Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS. What does it take to build an enterprise-level customer success pr…
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Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)
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When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've …
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The impact of aligning your company with your values with Michael King
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What happens when a nuclear engineer decides to redefine the finance world? This is the story of Michael King, a former Nuclear Engineer who became a visionary Fractional CFO. Michael's career has been marked by resilience and determination, transitioning from the disciplined world of the U.S. Navy to the dynamic field of finance. He founded KFE So…
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The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days
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For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted…
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Product Launches at PlayStation, Rippling & Ignition with Derek Osgood
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Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform. Derek Osgood is a career product marketer turned founder. He's made a career out of leading product launches at PlayStation and Ripp…
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The Scoop on AI Video Marketing with Cory Treffiletti
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4x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)بقلم Steve Pockross
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How’s Misogyny Doing Since The Last Time We Talked About It?
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We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of men and women who don’t support change ei…
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From trouble to triumph: lessons in resilience with Tiffany Sauder
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What does it take to lead a company to success through turbulent times? In this episode, join Tiffany Sauder, CEO of Element Three and a 2018 40 Under 40 honoree, shares her journey of steering her company through two significant economic downturns and earning multiple spots on the Inc. 5000 list. Tiffany provides a candid exploration of her entrep…
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Senior Marketers Gather & Pretend Everything is OK
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We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink th…
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RevOps Masterclass: Jen Igartua on building Go Nimbly
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Jen Igartua, CEO at Go Nimbly, shares what she's learned in her 8 years of building a service-based business, plus tons of advice for RevOps teams. Jen Igartua, CEO of Go Nimbly, joins Alex on this week's episode to talk all things RevOps. First she uncovers what went into building her RevOps consultancy, including how they developed their service …
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CRO & the Future of Marketing Strategy (with Ned MacPherson)
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Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determin…
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Building Relationships is Free: Balancing Budget + Creativity in Marketing (with Rachel Elsts Downey)
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Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel…
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Embracing imperfection with Nick Smarrelli
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How do you come to terms with the possibility that you might not be the ideal person to lead your company long-term? This is the story of Nick Smarrelli, a 10x Inc. 5000 winner and former CEO of GadellNet. During his time there, he helped them expand from 10 to over 200 employees. To say he successfully navigated the complex challenges of entrepren…
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How ShipBob became an ecommerce giant with CMO Casey Armstrong
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Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation. Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career. On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including: Why they started wit…
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It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. The average day of a CMO right involves trying to strategically plan growth when even demand gen…
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Scaling to 500 and stepping down with Mark Caswell
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Imagine starting your career thinking you want to be an engineer and becoming a CEO instead. This is Mark Caswell’s story. And in this episode, he shares how, during his time as CEO, Resultant acquired four companies, more than doubled its revenue, and expanded its team from 60 to nearly 500 employees nationwide. He walks us through his "messy midd…
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From Founding AE to VP: Conor Dragomanovich's rise at Productboard
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Open AI's Conor Dragomanovich shares his personal sales career growth story at Productboard, where he went from founding AE to VP of Commercial Sales in only 5 years. As a two-time founding AE, Conor Dragomanovich knows all about what it takes to start and build a successful sales team. On today's episode, Conor and Alex chat about Productboard's e…
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What Should a Marketing Team Look Like NOW?
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What makes a marketing function successful today? There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? We talk structure, success, and our big dreams for what it looks like in the future. Join us as we chat through what types of marketers we see rising to the top now, and how marketing…
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Personal Branding: You’re (Still) Being Silly About It
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We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if …
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This is your destination for feeling empowered in building your business. These are the real, raw stories of entrepreneurs and business owners who have built their businesses through the messy middle of $1-50 Million, hosted by serial entrepreneur Matt Tait. Matt knows what it’s like to scale past the first million, and on this show he’ll be bringi…
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Out of Home Advertising: Chris Gadek on leading growth at AdQuick
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Chris Gadek, CRO at AdQuick, shares the company's growth story and best practices for out-of-home advertising in B2B. Out-of-home advertising is one of the most underrated strategies for B2B startups. Billboards might feel like a tactic reserved for large corporations, but Chris Gadek from AdQuick actually recommends them for Series A startups. Tha…
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The Future of Search in the Age of AI with Natalie Henley
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As CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.…
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Does AI Change What We Think About Quality Content?
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Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? If you’re using AI, or if…
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Sales Enablement at Algolia & Sigma Computing with Lish Barber
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Lish Barber, Senior Director of Enablement at Sigma Computing, shares stories and lessons from building early enablement programs at iHeartMedia, Algolia, and Sigma Computing. After starting her career in sales at iHeartMedia, Lish Barber accidentally fell into a sales operations role overnight. It was there that she started her long career in enab…
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Mastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley Faus
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As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way to getting the opportunities you want, th…
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You're Killing ROI with Your Marketing Attribution
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This is the best episode we’ve ever recorded. Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever s…
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How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]
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Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal. That’s exactly what happened to Ellen Williams. She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full l…
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Marketers: You Are Ruining Your Own Career Growth
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No one taught us the new skills we needed when we became heads of marketing/VPs of marketing. All of a sudden, the majority of our work wasn't marketing itself. Not the external stuff. The majority of our work was executive alignment around the priorities and budget of marketing. And to do so in an exec team that - for the most part - didn't have a…
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How Yelp Built a $750m Sales Engine with Pete Hancock
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Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan. During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m. He also built a rigorous sales program that trained thousands of AEs. In this episode…
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Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]
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In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time? Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade. Her answer? Take inspiration from what …
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The Benefits of Being Completely Audacious
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Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partne…
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What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]
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8:47
Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK …
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1
Marketers Are Actually Business Strategists (If You Do It Right)
31:52
31:52
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31:52
Is marketing a creative or business role? We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself. In this episode, we explore how founders/CEOs can deploy their marketing function to fo…
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1
What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
37:18
37:18
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37:18
It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles a…
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