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What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
Manage episode 404841607 series 3556092
المحتوى المقدم من Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.
What background do you look for? How do you set them up for success?
We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.
Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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