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Buzz Dental Marketing

Buzz Dental: Digital Marketing for the Dental Community

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Buzz is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success.
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Less Insurance Dependence Podcast

Less Insurance Dependence

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There is an underlying precept in our country’s healthcare system that medical professionals can only survive through increased participation in insurance programs. The Less Insurance Dependence podcast series exposes that misperception, shedding light on how Dentists can thrive by breaking out of the insurance-controlled business model.
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The 8E8 Show

Joshua Scott

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The 8E8 (pronounced “88”) Show is a regular show answering dentistry's most important marketing questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
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The Dental Up Podcast

Keating Dental Lab

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Most dental podcasts are dentists talking to dentists about why they are so awesome. That’s gucci, but enough already. Listen to stories about dentists personal and professional lives. Their best day and worst day as a dentist. Their best and worst first date. Their best and worst employee. Always looking to provide some levity in a profession as demanding as dentistry.
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On this episode of BUZZ, we explore how the decline of Google's dominance in search advertising is reshaping Dental Marketing strategies, emphasizing the growing importance of AI tools like ChatGPT and video platforms such as YouTube. The discussion highlights the need for Dental Practices to adapt by creating engaging content and leveraging these …
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In this interesting episode of the Group Function Podcast, Dr. Mead hosts two guests from the dental industry. Julie Charlestein (CEO of Premier Dental) and Paul Mondock (president of Septodont Americas) join Alan to discuss the collaboration between their companies that led to the development of BufferPro—an innovative new buffering delivery syste…
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore whether potential new patients exist who are unaffected by a soft economy. They discuss how certain high-value dental services, such as implant restorations, smile makeovers, and sleep apnea treatments, remain in demand despite economic downturns. They…
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In this episode of the Very Clinical Podcast, hosts Zach Meiners and Dr. Kevin "Hair" Fryer dive into the world of digital dentistry with special guest Dr. Meena Barsoum. The conversation features a detailed overview of the newly introduced PrimeScan 2! They highlight its wireless, cloud-based capabilities that facilitate efficient scanning without…
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In this special Michigan-centric episode of the Very Dental Podcast, Alan is joined by Kevin Walberg from Garrison Dental Solutions. They discuss the launch of Garrison Dental's groundbreaking new product—a curing light named ‘Loop’. Kevin reveals the technology and development behind this curing light, which includes features like self-calibration…
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Dr. David Hornbrook joins Alan in this throwback episode to talk about lab communication and digital workflow. David is convinced that the key to becoming a better dentist is communicating and having a good relationship with your dental lab. David is REALLY glad to be back to in person teaching! David explains how he became such a lab and materials…
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In this episode of the Less Insurance Dependence podcast, Gary Takacs and Naren Arulrajah explore the concept of a hybrid dental practice model. They begin by discussing the definition of a hybrid model, which involves a mix of participating in some PPO insurance plans while also offering fee-for-service care. For many dental practices, the journey…
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On this episode of BUZZ, we discuss the critical mistake Dental websites often make by using header images where subjects look directly at the visitor, which can lead to higher bounce rates and lower conversion rates. Instead, we recommend using custom images where the eyelines direct attention towards the call to action button, enhancing user enga…
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Zach and Kevin are once again joined by Dr. Tarun Agarwal and Dr. Alan Mead to talk about things we've changed our minds about. Tarun brings another surprise to the guys when he talks about how he's changed his mind about retirement savings! Some links from the show: 3D Dentists Join the Very Dental Facebook group using the password "Timmerman," Ho…
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Mohamed is joined by Alan Mead to talk about how the choices you make in the very beginning of your career have a very heavy influence on the rest of your career. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to downloa…
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On this episode of BUZZ, we explore the significance of personal branding in Dental Practice growth, emphasizing that it's not just a marketing strategy but a way to forge deeper connections with patients. By authentically showcasing who they are and what they value, Dentists can build trust and loyalty, ultimately leading to a more successful Prac…
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Al is joined once again by Dr. Dawn Grimes. She was on a couple months ago and we didn't get to some of the stuff that Al wanted to talk about...so we're here for round 2! One of these things is the lie that we tell ourselves about time. See if this one seems familiar to you: "Once x is done, I will have more time for y." And no matter what, once y…
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In this episode of the Less Insurance Dependence podcast, Gary Takacs interviews Dr. Bill Hang about the crucial topic of airway awareness in dentistry. Dr. Hang emphasizes the link between airway function and overall health, urging dentists to recognize signs of airway issues in their patients. He discusses strategies for integrating airway assess…
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Kevin and Zach are joined by Dr. Tarun Agarwal and Al to talk about what he's changed his mind about in businss. Tarun offers the idea that you should self finance your patient...you should be the bank. This goes against A LOT of advice you'll hear in other places. It's a great conversation from an interesting guy! Some links from the show: 3D Dent…
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On this episode of BUZZ, we explore the importance of capturing patient testimonials through video as a dynamic marketing tool for Dental Practices. We provide specific questions to ask patients during filming to elicit meaningful responses that can enhance your practice's visibility and credibility online through powerful social proof. Show Produc…
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Social media is a blessing and a curse. Yes, it's self administered poison and yes, it can be bad for your mental health. So...you should quit. Or never start. But...if you choose to use it, you should curate what you see. Al gives some tips on this. Al's Doomscrolling Playlist https://www.instagram.com/kennyg/ https://www.instagram.com/evidence_ba…
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Imagine being a patient who shows up for their appointment only to be turned away because the office's server was down. Now imagine if you're a software guy and this happens to you! That's the story with John Hammond, co-founder of Neem, a cloud based practice management software! Alan and John have a wide ranging discussion about the advantages of…
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In the latest episode of the Less Insurance Dependence podcast, co-hosts Gary Takacs and Naren Arulrajah explore what it truly means to be part of the top 1% of dental practices and how to reach that elite status. Throughout the conversation, Gary shares seven key strategies that can propel practices to the top level, hinting at several specific go…
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On this episode of BUZZ, we explore the importance of celebrating milestones in Dental Practices, such as anniversaries and team achievements, to boost team morale and connect with patients. We also explore creative ways to commemorate these events through social media, community engagement, and leveraging tools like AI for Dental Marketing content…
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Kevin and Zach are joined by Dr. Tarun Agarwal and Al to talk about what he's changed his mind about. It will come as no surprise that T-Bone has changed his mind about surgery and implants! Specifically guided implant surgery! Some links from the show: 3D Dentists Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," McWe…
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This throwback episode features how we introduced the Very Dental Student Podcast! Mohamed talks with Al for a couple minutes and then brings in Dr. Brandon Evert to talk to him about the transition from student to dentist! Original show notes: Welcome to the inaugural episode of the Very Dental Student Podcast! Alan introduces your host, Mohamed A…
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"They always talk about how the independent dentists are providing better care than the groups are, the corporate dentistry. Well, that's not necessarily true. If you really study the tools that they have that the independent dentists have not yet adopted, most of the independent dentists are far behind the invisible DSOs and DSOs from a patient ca…
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On this episode of BUZZ, we discuss the effectiveness of magazine advertising for Dental Practices, concluding that it is generally not a wise investment due to high costs and poor tracking capabilities. Instead, we advocate for focusing on digital marketing strategies that allow for precise audience targeting and measurable results. Show Produced …
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Alan is joined with Dr. Armen Mirzayan and Damien Bonner of CAD-Ray for a second round of discussion on digital dentistry! Damien explains a typical progression of someone moving into digital dentistry. Companies shouldn't sell digital products to dentists that aren't ready for them. Armen is a very cheap salesperson. Buy your scanner from someone …
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore strategies for staying motivated as dental practices transition out of PPO networks. They emphasize that this journey is more of a marathon than a sprint, with practices seeing gradual improvements as they reduce their dependence on insurance. The key …
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On this episode of BUZZ, we celebrate National Pizza Month by discussing creative ways to engage with local pizzerias and promote community support through social media. We share fun pizza statistics and emphasizes the importance of incorporating these themes into Dental Marketing strategies to enhance engagement and attract new patients. Show Prod…
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Dr. Melissa Zettler joins Zach and Kevin to talk about things she's changed her mind about in life. And she's got two really good ones. Take the time off now. Don't wait. Over-the-top staff gifts can be a mistake. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Po…
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Al riffs on a stressful patient problem/story that occupied his brain for an entire day and how quickly it was forgotten for the next drama. It's worth remembering that the drama that's occupying your mind right now is something you probably won't even remember in a week. And that's a good thing. Join the Very Dental Facebook group using the passwo…
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On this episode of BUZZ, we discuss the significance of National Orthodontic Health Month and National Dental Hygiene Month, highlighting ways Dental Practices can engage with patients through promotions and educational content. Additionally, we explore various fun holidays in October, such as National Coffee Day and Halloween, suggesting creative …
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah focus on the five major expense categories that, when managed effectively, can substantially improve a dental practice's profitability. These categories account for 85% of a practice's expenses. They stress that effective management of these key expenses can l…
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We interrupt our normal podcast schedule to bring you Friday's episode a couple days early! This special episode of the Very Clinical Podcast features Zach, Kevin and Al talking about playoff baseball! As it turns out, each of their respective baseball teams has made it into the playoffs, so the guys are celebrating October baseball! As it stands, …
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Kevin and Zach are joined once again by the incomparable Dr. Melissa Zettler! This time Melissa let's the guys in on something Melissa has changed her mind about in business. Melissa has dropped a bunch of insurances and wants you to know that you can do it if you want to. Also...people are replaceable except for you. Join the Very Dental Facebook …
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On this episode of BUZZ, we explore the resurgence of long-form video content in Dental Marketing, highlighting its effectiveness in building trust and educating patients. We emphasize that longer videos not only enhance SEO but also engage audiences more deeply, ultimately leading to increased website traffic and patient inquiries. Show Produced b…
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I mean...it's not REALLY free stuff. But finding new uses for things you already have/paid for is almost the same as getting free stuff. All riffs on several things he's found that feel like free stuff now that he's using them better. Some links from the show: Audible.com SRAM AXS app Medit Software CAD-Ray Splashtop new cart uninterupted power sup…
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Today's Very Dental Extra is brought to you ad free by our friends at Ivoclar! Dr. John Nosti is a practices and teaches comprehensive restorative dentistry to dentists all over the country. In his first guest appearance on the Very Dental Podcast John and Alan have a wide ranging conversation about John's origin story, restorative dentistry and sp…
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Dr. Armen Mirzayan and Damien Bonner from CAD-Ray join Alan for a deep dive into digital dentistry. Armen presented at the Francis B. Vedder Society last weekend and he crushed it. We have a discussion covering lots of topics! The history of the Vedder Society How Armen and Damien got in to digital dentistry CAD-Ray is a service company that sells …
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On this episode of BUZZ, we detail three essential keys to creating impactful Dental Marketing content that resonates with patients and builds trust in Dental Practices. The focus is on authentic storytelling, providing value-driven information, and maintaining consistency and visual appeal across all content platforms. Show Produced by Dentainment…
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In this episode of the Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah explore the concept of creating a memorable and impactful new patient experience in dental practices. They emphasize the importance of designing an experience that aligns with patient expectations while achieving the practice's goals for comprehensive…
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Zach and Kevin welcome back Dr. Melissa Zettler to talk about what she's changed her mind about. Melissa has taken a TON of CE in order to learn how to do AS MUCH AS POSSIBLE as quickly as possible. She thinks that there was a lot of pressure to be a super dentist early in her career. She did this and it was disruptive to her family life and can be…
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On this episode of BUZZ, we celebrate Better Breakfast Month by discussing the importance of a nutritious breakfast for energy, health, and oral hygiene. Creative engagement in Dental Marketing through fun food-related holidays and highlighting the benefits of healthy breakfast choices enhances brand identity and promotes oral health in your commun…
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After some excellent in person continuing education, Al riffs on how to get the most out of CE. The key is to remember that the real world is a little different than the brainspace you find yourself in an engrossing CE experience! Some links from the show: CAD-Ray The incredibly tiny Shining 3D Aoralscan Elite Join the Very Dental Facebook group us…
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Al is joined by 3rd year dental student and host of the Very Dental Student podcast, Mohamed Abo-Basha! Their conversation focused on what it looks like to be a 3rd year dental student at the University of Oklahoma College of Dentistry. Al liberally sprinkles stories of mid-90s University of Minnesota dental school as well. If you've graduated you'…
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On this episode of BUZZ, we discuss the drawbacks of using template websites for modern dental practices, emphasizing that a custom website is essential for effective marketing and patient engagement. We explore how unique and tailored websites serve as the cornerstone of your Dental Marketing Strategy and how they can significantly improve convers…
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In this Episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah emphasize the importance of strategic growth for dental practices, especially those looking to reduce their reliance on PPO plans. The hosts stress that strategic growth is vital for any dental practice, as staying stagnant is not an option due to inflation an…
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Kevin and Zach welcome back Dr. Lance Timmerman to discuss some life lessons. Take home: travel now. Don't wait. Some links from the show: Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Podcast network is and will remain free to download. If you’d like to support…
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On this episode of BUZZ, we discuss the importance of incorporating movement at the beginning of video content to enhance viewer engagement on social media platforms. A simple gesture like a wave can significantly increase the likelihood of capturing attention and encouraging interaction with the content, expanding the reach of your Dental Marketin…
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As a 3rd year dental student, Mohammed wonders if the protocols that he's learning in dental school are applicable to real life. He sat down to interview Alan Mead about "real life dentistry." Bonding protocols in real life Etching vs. self etch Alcohol vs. acetone based bonding agents Composite wedging and matrices Heated composite and "snowplow" …
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Alan is joined by Dr. Melissa Seibert: a podcaster, educator and clinical dentist extraordinaire! Our conversation covered a lot of ground! Podcasting talk between podcasters Melissa's take on how to read and find literature On research and the desk drawer bias Melissa's origin story How well does dental school prepare us? How Melissa became an edu…
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On this episode of BUZZ, we explore the concept that effective strategy in Dental Marketing involves not only deciding what actions to take but also identifying what to avoid. The discussion emphasizes that saying no to certain initiatives can create more opportunities for success and improve profitability at your Dental Practice. Show Produced by …
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In this episode, Gary Takacs and Naren Arulrajah discuss the critical topic of resigning from PPO plans to improve work-life balance. They explore why reducing insurance dependence is vital for dentists seeking a more fulfilling and sustainable practice. Dentists often face challenges such as low reimbursement rates and increased patient loads asso…
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