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Dog Whistle Branding

IRONBOUND Media, IRON Mike Steadman

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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
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Signal Shift

Horizon Shift Lab

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Each episode, we explore the latest signals - in technology, culture, and society - through our perspectives as diverse women in the United States, uncovering insights that will impact our daily lives in the future. Join us as we shift perspectives, explore possibilities, and delve into real changes in our world. www.horizonshiftlab.com
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The Veterans Impact Radio Show is a resource for our military veterans and their families. This show is a roadmap for navigating through a new life… civilian life. The topics that are covered, help inform our nation’s heroes on the best practices for reintegrating back into our communities after their military services. Find out more at www.veteransimpact.com
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Send us a text We explore the unsettling landscape of data privacy through three emerging trends: a website publishing detailed voter information, car manufacturers collecting (and selling) intimate details about drivers and passengers, and a new technology scanning human irises for identity verification. As we discover how our personal information…
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Send us a text We explore the significant changes coming to aviation, from Dubai's autism-friendly airport to the emergence of urban air taxis and flying car racing. While these innovations promise exciting possibilities—like one-hour flights from Delhi to London on hypersonic jets—they also raise important questions about our future skies. How wil…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the seventh experiment from his Production Lab. Given the prompt "Record a song using a late 80s approach (in the style of Bon Jovi's New Jersey)" and a month in which to work, Mike produced "Sister Mercy." Hear the song and a detailed description of the entire creative process. Works me…
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Send us a text In this episode, we explore three potential pandemic threats through very different lenses. We dive into antimicrobial resistance (AMR), the "silent pandemic" that could rival COVID-19's impact; investigate the booming $11 billion emergency preparedness industry, including luxury bunkers; and track H5N1's concerning spread from birds…
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Send us a text In this special episode, we explore a "Signals Mashup," combining three real-life stories that could shape our future. Though we could pick anything, we all wound up picking signals from healthcare! We discuss an AI tool that predicts patient outcomes, a device enabling communication through lucid dreams, and a groundbreaking ultraso…
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Send us a text In our 26th episode, we explore some pretty cool innovations in experiential food. We discuss Barilla's scientifically-composed pasta soundtrack (with a throwback to White Lotus), designed to enhance flavors through sound. We then take our conversation into space, examining how researchers are revolutionizing astronaut cuisine and ev…
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Send us a text In this episode, we explore the rapid evolution of robots and their growing roles in our society. We introduce Moxie, a robot designed to help children develop social skills, and discuss Amazon's massive robot workforce, now 750,000 strong. Our conversation spans from sidewalk to sky as we examine autonomous delivery systems. We cons…
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Send us a text A Stanford study revealing rapid aging at 44 and 60 kickstarts our exploration of how aging perceptions are changing. We examine ageism in workplaces and the nuances of intergenerational dynamics, from reverse mentoring to Gen Z bringing parents to interviews. The story of a 70-year-old medical school graduate sparks debate about pur…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the sixth experiment from his Production Lab. Given the prompt "Record a song that is written on acoustic guitar but performed with piano as the main instrument" and a month in which to work, Mike produced "Everything Belongs." Hear the song and a detailed description of the entire creat…
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Send us a text In this eye-opening episode, we explore the surprising emergence of psychedelics in mainstream society, particularly in corporate settings. We discuss how companies are offering psychedelic-assisted therapy as part of employee benefits, the growing trend of microdosing among professional women, and the rise of psychedelic leadership …
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Send us a text In this episode, we explore the evolving nature of citizenship in our increasingly interconnected world. We discuss how wealthy individuals are building "passport portfolios" and how DNA testing is reshaping citizenship claims. We examine the concept of digital citizenship and its importance in our online lives. The conversation then…
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Send us a text We explore the evolving landscape of death and remembrance in our increasingly digital world. From the growing death-positive movement to the rise of death doulas, we uncover how society is shifting its approach to mortality. We discuss the emergence of AI-powered grief bots and digital avatars, questioning their impact on the grievi…
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Send us a text In this episode, originally recorded in February, we explore how technology and environmental changes are reshaping the world of fitness and sports. We learn about groundbreaking AI applications like SwingVision, which transforms smartphones into personal tennis coaches. We discuss the challenges ski resorts face from climate change …
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the fifth experiment from his Production Lab. Given the prompt "Record a song in the style of Def Leppard's Hysteria" and a month in which to work, Mike produced "I Am the Ocean." Hear the song and a detailed description of the entire creative process. Send me a Text Message.…
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Send us a text In this episode, we explore an expansive view of ergonomics. Join us as we uncover the hidden "left-handed tax" and its surprising economic impact. We also consider some mind- (and finger-) bending human augmentation technologies. But it's not all physical–we also discuss emotional ergonomics and how it's reshaping our daily interact…
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Send us a text Join us in this special behind-the-scenes episode on how we find signals. We share how to cultivate a mindset that sees the extraordinary in the ordinary, from daily habits to real-world observations. Discover our diverse approaches to signal scanning, including AI tools, historical contexts, and observing local changes. Learn how tr…
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Send us a text This week we're exploring the unexpected evolution of shopping malls. We stumbled upon some fascinating signals -- from Asian-American cultural hubs to... well, let's just say an unusual activity involving sticks and imagination. We're seeing parking lots transform into community parks and wondering what "going to the mall" might mea…
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Send us a text This week we explore the evolving world of weddings and some trends that are reshaping this age-old tradition. We discuss how different generations might view marriage, some signals on unconventional ceremonies, and even the possibility of changing legal marriage ages. Is there a future where platonic friendship weddings are normaliz…
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Send us a text This week we're exploring the power of laughter in our rapidly changing world. We uncover signals about comedy's impact on health, mental wellbeing, and even climate change awareness. From scientific studies showing laughter's benefits for heart patients, to mental health patients using humor as a tool, to climate scientists partneri…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the fourth experiment from his Production Lab. Given the prompt "Record a song imagined as the lost outtake for 'Penny Lane' and 'Strawberry Fields Forever'" and a month in which to work, Mike produced "Space Invaders Champion." Hear the song and a detailed description of the entire crea…
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Send us a text It’s Olympic season! Join us as we gear up for the Paris 2024 Summer Olympics and explore some angles you might not expect. We'll dive into the mind-boggling logistics of feeding thousands of athletes (millions of bananas!), the innovative ways cities are repurposing Olympic venues, and how digital twin technology is revolutionizing …
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Send us a text In this episode we explore the future of books, and the innovative ways we might interact with the written word. We learn about a new platform to collaborate and release work together, promoting shared ownership of creative projects. We explore the future of audiobooks, and how we can further the potential of immersive audio experien…
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Send us a text In honor of the UN's first International Day of Play, we discuss the importance of play at every stage of life. We explore recent innovations including kid-designed playgrounds and glow-in-the-dark night parks, as well as retail spaces reimagined from storefronts to playfronts. We touch on play's impact on brain health and creativity…
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Send us a text This week we discuss a personal and pressing topic: the future of caregiving. As the care crisis deepens, we explore innovative solutions--from wearable sensors revolutionizing at-home care to the evolution of pet benefits in the workplace. We discuss groundbreaking developments in early Alzheimer's detection and what they mean for f…
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Send us a text As global travel rebounds to pre-pandemic levels with 1.4 billion international arrivals in early 2024, the environmental cost is increasingly apparent. From Mount Fuji swarmed by tourists to over-crowded buses in Barcelona, we discuss over-tourism and measures to address it. Join us as we examine global signals, like Spain's proposa…
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Send us a text As the world rapidly changes, so too must our approaches to education and continuous learning. We discuss innovative approaches like Singapore's Skills-Future Credit program, supporting mid-life learners, and the rise of multidisciplinary majors. We question whether universities are keeping pace with demands for flexibility, affordab…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the third experiment from his Production Lab. Given the prompt "Record a song where everything must pass through a Fat Head ribbon mic" and a month in which to work, Mike produced "No Bunker." Hear the song and a detailed description of the entire creative process. Info on Eleanor Catton…
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Send us a text Explore the changing landscape of retirement as we confront challenges and reveal hopeful strategies for a future that will inherently differ from the past. We discuss the financial hurdles women face and spotlight the rising financial savvy among younger generations. Challenging traditional life stages, we introduce a 'new map of li…
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Send us a text Join us as we delve into the pivotal changes shaping the world of chocolate and cacao. Amid rising cocoa prices and environmental challenges, we explore innovations like cocoa-free alternatives and CRISPR-enhanced cacao crops. From discussions on fair trade's growing impact to how indigenous communities safeguard livelihoods through …
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Send us a text Discover the evolving landscape of social networks and how technology is reshaping our means of connection. In a lively discussion, we examine the interplay between traditional and digital networking, exploring what it means to form and maintain relationships in a world increasingly dominated by virtual interactions. We wonder: will …
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Send us a text Dive into the expansive world of gaming to see how it's not just shaping entertainment, but also therapy, education, and social interactions globally. The global gaming industry now exceeds $400 billion and is larger than the combined markets for movies and music. We explore the multifaceted impact of gaming, from entertainment and t…
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Send us a text Explore the revolutionary shifts in how we understand and communicate with the animal kingdom. From AI decoding whale conversations to the mainstream acceptance of pet psychics, we delve into innovations that could redefine our relationship with animals. Imagine a world where animals have rights and technology enhances our ability to…
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Send us a text Uncover the groundbreaking ways AI and new technologies are transforming how we communicate. We explore the future of language, sharing real-world stories from AI tools that bridge language gaps in romance to brain-computer interfaces giving voice to those who cannot speak. We discuss the future of language learning and ponder whethe…
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Send us a text Discover how the future of social dining is transforming through innovative spaces and cultural shifts. We share real-world stories that preview what dining out might look like in the coming years. From libraries transforming into communal hubs to innovative drive-in diners with charging stations, we delve into how these spaces might…
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Send us a text Join us at Signal Shift, where we unveil the future through the lens of today's most transformative trends and signals. In this teaser episode, we introduce what you can expect from our show. Every Thursday, we explore a different theme, uncovering insights on the opportunities and challenges that lie ahead. Tune in for thought-provo…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the second experiment from his Production Lab. Given the prompt "Record a song where the hook is a sample" and a month in which to work, Mike produced "Jane's Played the Brewery Last Night." Hear the song and a detailed description of the entire creative process. Send me a Text Message.…
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What happens when design is the bottleneck? You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what. This is a frustrating challenge f…
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When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the first experiment from his Production Lab. Given the prompt "Record a song using a 2000s approach (LCD Soundsystem)" and a month in which to work, Mike produced "The Jugger." Hear the song and a detailed description of the entire creative process. Send me a Text Message.…
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How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually conv…
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The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgبقلم IRONBOUND Media, IRON Mike Steadman
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If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit li…
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Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content. On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video, Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.do…
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I share what a local bar and barbershop taught me about brand loyalty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout our new website: www.IRONBOUNDMedia.comبقلم IRONBOUND Media, IRON Mike Steadman
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I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3…
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Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but…
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Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, …
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What does it take to build a billion-dollar company? If you’re like most people, you probably assume it requires raising venture capital, building some sort of SAAS product, and scaling it to millions of users. The last thing you’d probably think of us is maxing out your credit cards to start a manufacturing company that produces supplements stocki…
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In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/…
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