Launching a special, limited edition of SuperOps.ai's podcast, SuperPod - Recession-proof your MSP. We invite thriving MSP veterans who have pushed through many downturns and ask them the secrets that have kept their businesses resistant to recessions.
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We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow Brings in top 2 unique insights from founder's who have scaled 2. Marke ...
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SuperPod is back for Season 2! Join us in this edition of SuperPod — Road to 1 million as we talk to MSP owners who've been there and done that on their road to 1 million in revenue. Tune in as we discuss their stories, learnings, and actionable strategies to help your business hit that seven-figure revenue mark. Presented by SuperOps.ai.
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Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4
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Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insigh…
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GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast
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Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract a…
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ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast
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Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyder…
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The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast
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Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having…
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Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast
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“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model t…
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Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast
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For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the ni…
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What an MSP should do when growth plateaus
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Pete Matheson started Tekkers IT Solutions in 2011 at the tail end of the previous recession. He grew the business to over 16 staff and over £1.2m in revenue. He successfully sold the business in 2020. He is using the lessons he learned from building, scaling, and selling his business to coach other MSPs. He is also a popular YouTuber and mobile & …
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Leveraging your network - the secret to MSP success
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Matt Solomon is a veteran in the MSP industry. He was the 1st employee at the cybersecurity firm ID Agent. He is the Co-founder of the MSP-focused vendor marketplace, Channel Program. Matt is a sales and marketing expert and, before launching Channel Program, ran a consultancy business where he supported MSPs and others with their go-to-market stra…
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Life and business lessons on resilience
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Mark Copeman is Director at Wingman Marketing. He is a serial entrepreneur and author of MSP Secrets Revealed and Help Desk Habits. He has worked closely with MSPs for many years, especially on making their websites effective. Having faced a severe health crisis at the age of 27, Mark talks about resilience, especially the human aspects of it.…
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Automating MSP workflow to drive faster growth
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Chris Timm is an MSP expert and runs Sondela Consulting based in the UK. He closely works with MSP businesses across the globe and helps them achieve efficiencies and maximize profitability through the use of PSA and other business tools. He has deep experience in the MSP industry and ran an MSP business for 14 years. In this episode, he talks abou…
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Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast
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This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about Sagar’s…
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So you have a cybersecurity package, what next?
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Jennifer Bleam, better known as the “Cybersecurity Sherpa”, is the founder of MSP Sales Revolution. She is a mentor to MSPs and has helped grow several multi-million dollar companies and divisions in under 2 years each. In this episode, she talks about how MSPs should sell their cybersecurity package and shares practical and tried and tested method…
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The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast
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Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of …
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Why you need to start charging your clients more for cybersecurity
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Cybersecurity is a crucial component of a business's health posture. But they're often underrated during negotiations when it comes to paying for it. In this episode of SuperPod — Recession-proof your MSP, Andrew Eardley talks about why it's important for MSPs to charge more for their cybersecurity services to help MSPs understand their importance.…
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Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast
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In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing. Listen on as the duo share insights from their own experience of having worked for and mentored other co…
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How to market technology to those who don’t want to talk tech
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Dave Sutton is the Managing Director of Wingman Marketing. He started his career working for MSPs and realized that there wasn’t any good marketing agency that was focused on MSPs. He set out to bridge this gap and in 2017 launched Wingman, which acts as the external marketing department for MSPs. In this episode, Dave talks about how MSPs can mark…
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Why MSPs need to curate their client list
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Joe Burns is the co-founder and CEO of Reformed IT, which offers Managed IT Services and specializes in Cyber Security. Reformed IT is Joe’s second MSP. He co-founded Pyranet UK in 2005, and exited it successfully in 2016 when Townley Group acquired it. Joe remained at Townley as its Group Managing Director until 2019. In this episode, Joe shares h…
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Creating a resilient MSP that is built for success
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How resilient is your MSP business? When the macroeconomic climate becomes inclement, will your MSP weather the storm? Vera Tucci, Co-owner and COO of T-Consulting shares hard-earned lessons on building a resilient MSP in this episode of SuperPod - Recession-proof your MSP.بقلم Radhika Nair
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Why and how to become indispensable to your clients
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Customer retention is an uphill battle, especially in times of retention where businesses are cutting corners and saving costs. That's why Richard Tubb talks about the need to be an essential partner in your client's eyes and how you can reach that level.بقلم Radhika Nair
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Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast
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In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such a…
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Surviving challenging times by being a better leader
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Ian Luckett and Stuart Warwick are founders of the MSP Growth Hub. Ian has over 20 years of experience as a mentor, coach and business strategist. Stuart is an MSP-focused business coach, creator of the Scale with Confidence model and Founder of the MSP Mastery program. In this episode, Ian and Stuart speak about how an MSP business owner can survi…
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Tracy Pound is the founder and MD of Maximity Ltd & the chair of CompTIA board of directors. Having worked with thousands of MSPs, she helps people take the SH out of IT day in and day out. In this episode with SuperPod, she reveals exclusive insights about growing your MSP in a recession.بقلم Radhika Nair
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Leveraging automation for efficiency and succession-planning
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Scott Riley is a tech strategy professional who has worked in the IT and tech industry for over 20 years. He has held leadership roles at some of the UK’s largest IT service providers. Scott now runs a Microsoft 365 and Azure consultancy firm Cloud Nexus. In this episode, Scott shares his insights on how in the recession, automation and standardiza…
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Diversity & inclusion go hand-in-hand with growth
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Kris Blackmon is Chief Channel Officer at channel strategy leader JS Group. Kris is a veteran channel community builder and a fierce advocate of diversity, equity, and inclusion. In this episode of SuperPod — Recession-proof your MSP, Kris talks about why it's so important to have a diverse workplace, and how it actually walks along with your compa…
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Why is now the best time to take a good, hard look at your marketing strategy
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If you're worried about your leads going down in a recession, you might need some help marketing your MSP effectively. How do you go about it? That's what we asked Paul Green on this episode of SuperPod — Recession-proof your MSP. Tune in!بقلم Radhika Nair
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What an acquirer looks for in an MSP
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Acquisitions are a dream for MSPs but getting acquired is a long and tricky journey that comes with numerous pitfalls. That's why we talked to Dave Patel, Co-founder & CTO of BilledRight, for his insights on the green flags that every acquirer looks for.بقلم Radhika Nair
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Building the ‘AWS of Fintech’ that can last a 100 years
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In this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. M2P is an API infrastructure giant delivering futuristic and customer-centric fintech solutions through cutting-edge technology with a wide range of solutions across Payments, Lending,…
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SuperPod - What MSPs needs to know about the recession
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Launching special edition of SuperOps.ai's podcast, SuperPod - Recession-proof your MSP. In the 1st episode, Canalys' Senior Analyst, Robin Ody, shares data and his analysis on how the recession could affect Managed Service Providers (MSPs).بقلم Radhika Nair
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Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast
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ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combin…
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Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast
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In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms. NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, …
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Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast
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Kalyan Varma is the Co-Founder & CEO of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which couldn’t scale, yet he kept trying new things to eventually stumble upon the gap in the education system to eventually start Almabase. Kalyan is an alumn…
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The London Bridge that held everyone together - Kovai's journey
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Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, a and maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. While at Accenture, he continued working with Microsoft products, he spotted gaps th…
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SaaS Marketing - Now and Then: Pranay Desai, Matrix Partners India | BTS E10 | SaaSBoomi Podcast
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Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery. He has also worked with the CEO’s office at Freshworks where he was responsible for ramping the revenues from 5 Millio…
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Zero to One: LogiNext's rollercoaster ride of hypergrowth
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Dhruvil Sanghvi is a tech-savvy engineer who began his career as a consultant before taking up the entrepreneurial journey in 2015. Today, he also invests in startups. Coming from a multi-generational business family, Dhruvil believes that launching and running a successful business is the best way to create a big impact on society and economy. His…
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The extraordinary journey of a 3-time entrepreneur
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From Pigeons, to Food to User Retention - A journey of tinkering, grit and innovation. Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixing computers and selling softwares to lawyers. In this episode he talks about his upbringing, early ventures, and his current startup CleverTap. Clever…
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Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast
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Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook f…
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From building a Conversation Intelligence SaaS to getting acquired by Clari with Shruti Kapoor of Wingman
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Sales team is closer to the customer's problems. How do we bring the marketing and product teams closer to customer problems, so that they feel the voice of the customer? Voice of the customer is really valuable. It's very hard to get access to it, and even if you get access to it, it's a pain to gain insights from it, and then scale it up. This is…
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Empowering the Channel Partner-led GTM motion with Shruti Ghatge of Zomentum
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Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM wit…
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How to take the leap from break-fix to a managed services business
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Nick Martin is the director of Pennsylvania-based Main Street IT solutions. Since 2010, he’s been in the IT industry with his dad, and made his career in break-fix shops. Now, he’s moved completely into managed services, and it’s been a difficult but rewarding journey. In this episode of SuperPod, Nick talks about his experience of moving from a br…
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Moving away from break-fix to managed services as a solo MSP
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Rob Ellis, Founder of The Microsoft 365 Chap, often refers to himself as a one-man band. With over 24 years of experience in IT, he’s built a successful MSP business from scratch after being in the field of IT consultancy for a long time. And he’s never been happier. In this episode of SuperPod, Rob shares insights and lessons he’s learned while st…
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Customer Marketing Hacks in SaaS - Yasasree Nerayanuri, Sprinklr | BTS E8 | SaaSBoomi Podcast
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Yasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr.In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇SaaSBOOMi BTS Podcast brings insights into w…
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Building an MSP practice on cybersecurity
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Chris Noles is President of Beyond Computer Solutions. He started as a Network Engineer in 1997. Chris has more than 24 years of experience in security services. Chris works with title companies, real estate attorneys, and mortgage companies. In this episode of SuperPod, Chris talks about what it takes for MSPs to build their practice on cybersecur…
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Neil Shaw runs England-based True MSP. He has worked in the IT industry since the mid-90s and started True MSP in 2017. And in these few short years, he and his business partner have built an MSP with 10 team members, 100 clients, and boasts of a 100% client retention rate. True MSP has reached the 1 million pounds milestone and is on track to reac…
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Novel way of building a fast growing SaaS in the $400B Contact Center Market with Swapnil Jain of Observe.ai
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After landing a dream internship at Google while studying at IIT Delhi, Swapnil Jain moved to San Francisco to work with Twitter for 3 years. His startup journey, according to him, was a result of FOMO. Seeing his contemporaries back in India starting their own companies with the influx of venture capital in India, Swapnil decided to move back to I…
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How you can build an MSP you can sell
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Andrew Eardley is the Founder of Prompt PC and MSP Easy Tools. He launched Prompt PC, a Stoke-on-Trent, England-based IT support and security service provider in 1998. It was acquired earlier this year, and he launched MSP Easy Tools in 2019. It offers a package of products, especially for MSPs. In this episode of SuperPod, Andrew talks in detail a…
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Jonathan Sheldon is President of Boston-based FlightPath IT, which offers managed IT services for small and medium businesses in Greater Boston and beyond. FlightPath IT started in 2016 and offers everything from Cloud backups and help desk to technology consulting and IT security. In this episode of SuperPod, Jonathan talks about running a securit…
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A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast
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Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all thi…
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Breaking the glass ceiling: what it's Like for a woman working in tech
48:08
48:08
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48:08
Tracy Pound is the Founder and MD of MaximITy, which offers IT training, consultancy, and project management to companies. She's also the chair of the board of directors of CompTIA, the IT trade association. She also serves on the advisory board for Channel Futures and is also the Co-founder of Prism Solutions, an insurance brokerage. In this episo…
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Making it big in the ‘niche’ of RFP management
46:13
46:13
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46:13
Ganesh Shankar started RFPIO scratching his own itch along with A J Sunder(Co-founder & CPO) and Sankar Lagudu (Co-founder & COO). During his stint as a product manager Ganesh had to fill out responses to the RFPs which ended up as a time consuming and frustrating process. When the trio looked out for solutions they found out that it’s a broken pro…
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From building an Automation SaaS to getting acquired by Notion
43:36
43:36
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43:36
During his stint as a product manager at 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier. Fast forward, Ashok was getting inbound interests for acquisition left, right and ce…
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