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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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brain hickey

Adam Bensman

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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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Self-Improvement Podcast for Contractors that want to learn about how to grow their business through management and marketing. Develop business ideas to improve your business experience and be successful. Real stories from real business owners.
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Should every lead be treated like a golden goose? Many people think so. I disagree. Sometimes, you should pursue a lead at all costs. And other times you should stop wasting your time. So how do you know? Watch this video to discover how easy it is. I teach you the 2 questions you can ask yourself. The answers will make it crystal clear. Share this…
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What if shifting your mindset could transform your business? Join us as Sandy Papavero, a dynamic figure from CEO Warrior, shares her captivating career journey from her family's construction and financial services business to empowering startups. Sandy articulates the pivotal role mindset plays in achieving business success, offering strategies fo…
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No one gets what we go through… It’s a mental and emotional battlefield. And sometimes we compare ourselves to others online and feel like we are losers. You’re not alone, and you’re not a loser. To help you stay motivated, here are my top 15 roofing sales philosophies. Share this with your team. If you want daily support with your mental game, sal…
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Why is it that when certain people speak, everyone listens? But when others speak, everyone tunes out? Imagine if you could learn how to speak with more power and influence... How much more money would you make? Watch this video to discover: How to Speak Powerfully, Persuasively, and Sell More Share this video with your team. Watch the video and yo…
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Imagine transforming your sales career with insights from a former high school sports coach turned sales powerhouse. Meet Ken Younce, whose journey from the sports field to the sales floor is nothing short of inspiring. In our conversation, Ken shares the pivotal role of authentic connections and genuine care in achieving sales success. By drawing …
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I can’t believe that most roofing companies are not doing this… It’s the easiest way to increase revenue without more customers! What I’m about to show you is almost as easy as flipping a switch. And once you flip it, you could bring in 10% more revenue. After you watch this video, ask yourself, "Which step am I missing in my sales process?" For mo…
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Hiring and keeping strong, motivated sales people… It’s the recurring nightmare that keeps most owners and leaders up at night. Especially now! Here are 9 steps to recruit and keep a strong and motivated sales team. I’m willing to bet that at least 3 of these steps haven’t been on your radar. This is a deep-dive training video. Not fluff. Watch thi…
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Michelle LaFrance, an icon in the HVAC industry, opens up about her unexpected journey from the world of digital web development to becoming a trailblazer for HVAC contractors. After the 9/11 events, Michelle faced a major career shift, leading her to launch her own company amidst a challenging economic backdrop. Her story is a testament to the pow…
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These are the Top 5 Door to Door Mistakes Even Pros Make… Dashaun Bryant, the “Roof Hustler” himself, dropped some golden nuggets in this interview. Dashaun and I don’t agree on everything. We aren’t like-minded. But we are value-aligned. And many of our clients have worked with both of us. Saying that our training is complimentary. That’s why Dash…
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“I already have a roofer…” Says the homeowner after you knock on their door. But are they serious… or just blowing smoke to get you to go away? Here’s the perfect pitch to find out. It took me years to figure this out and I’m sharing it with you to help you win. Because sharing winning secrets is how we all get ahead. That’s exactly what we do insi…
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Discover the keys to transforming your contracting business by mastering talent acquisition and retention strategies that truly work. Ever wonder why some businesses thrive while others struggle with employee turnover? Uncover the secrets behind creating job postings that attract top-tier candidates and learn how behavioral interview questions can …
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I’ve upset some people lately… Watch this video - I address the elephant in the room. If you don’t like me. Or what I’m doing. You can stop following me. No hard feelings. I truly do wish you all the best. P.S. I’m on a mission to help great roofing companies make a bigger impact… together. Let’s STOMP the scum out! P.P.S. If you’re only looking fo…
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You and your team need this #1 sales skill to survive in 2025… If you don’t, you’ll die. If you think I’m being dramatic, watch this new video and decide for yourself. The game is changing. And roofers that think like roofers aren’t going to make it. If you want to get ahead, stay ahead, and thrive… Then you need to start thinking like a sophistica…
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How can prioritizing service over high-pressure sales transform your business? In our latest episode of the Successful Life Podcast, we sit down with Doug Wyatt, a seasoned sales leader and motivational speaker, to uncover the secrets behind his journey from a small town in Southwest Missouri to achieving remarkable success in the trades industry. …
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If you’re NOT closing sales, you’re failing at these 2 things… And that’s why homeowners say things like, “We have to think about it…” “The damage doesn’t look like it’s that bad…” “We want to get more estimates…” Watch this video and discover what to fix so you can start closing even more sales - easily. If you want a bulletproof sales method that…
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Unlock the secrets to elevating your customer service game with insights from Michelle Myers, founder of Pink Callers. Michelle joins us to discuss her innovative approach to providing remote Customer Service Representatives (CSRs), dispatchers, and call center managers. By offering specialized training and robust community support, Michelle's team…
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The insurance game is changing fast… And storm companies are responding by bolting on retail. But making the transition is scary. Watch this video to discover: - The storm to retail roadmap - Why it’s NOT as hard as you think - Everything you need to get started Follow these steps and you’ll have a sales model that will thrive in any market. If you…
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You’re wearing all the hats… And drowning day to day. The life of a roofing business owner can feel like sinking in quicksand. But don't make the mistake of hiring for the wrong roles first (like most people do). Watch this to learn who to hire, why, and how to get yourself out of the day to day. ============= FREE TRAINING CENTER https://theroofst…
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It’s burnout season… You’ve been grinding for months on end and it’s beating you down. I’m no stranger to burnout… One of the 3 times I burned myself out, I ended up in the ICU. Watch this new video to discover: - 9 deadly mistakes that cause burnout - The mental tune-up you need - 7 ways to make it fun again Share this video with your team. Becaus…
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What if you could transform your life's challenges into stepping stones for success? This episode of the Successful Life Podcast promises to unveil the secrets to doing just that with the help of our extraordinary guest, Laura Kelly. Laura's journey from Ireland to the United States is packed with lessons on relationships, personal growth, and main…
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You want to pull your hair out… That’s the daily life of running a roofing company. But with the right people + processes you will: - Scale bigger - Make more money - Pull less hair out 😂 Watch this conversation with Artem to discover how to scale your roofing company like the NFL Draft. After this convo, Artem scaled his team and is kicking butt. …
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Commission changes for 2024… The NEW Fair Labor Standard Act that passed March 11 is shaking things up. So commission plans are being forced to change too. In this new video, I break down: - Old vs. New - Taxes and costs - 3 most common NEW commission structures We’ve helped lots of roofing companies make the change. If you want help so you don’t h…
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Ryan was afraid to go all in… So he started roofing sales part time. He didn’t have success right away. But then, he cracked the code to success wide open. Ryan used this sales strategy & mindset to make $300,000 in his 1st year in roofing sales. Watch this interview - Ryan reveals it all. Your team needs to see this too, so send it to them right n…
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In this episode of the Successful Life Podcast, host Corey Berrier interviews Adam Bensman, founder of the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under his name. Adam shares his journey from struggling in various jobs, including massage therapy, to finding success in roofing sales and eventually building a membe…
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“Always be closing” is terrible advice. You think I'm crazy? I'll prove it to you in this new video. Watch and discover: - Why "Always Be Closing" will lose you sales! - What you must do before closing, every time - How to easily close more sales by doing this instead If you want your team closing more sales without being sleazy or aggressive… Then…
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This is why you’re not getting as many referrals... It’s how you’re asking. Do it like this and watch the referrals come flooding in. Be a hero. Share this video with everyone on your team. Tiny changes like this are easy. And they stack up to make you big money. If you want your team sharpening their sales skills every single week, then join us in…
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In this episode of the Successful Life podcast, host Corey Berrier delves into the complexity of leadership in the contracting industry, drawing upon conversations with industry leaders Dylan McCabe, Brigham Dickinson, and Drew Hardin. Corey discusses key lessons from these leaders' vastly different paths, emphasizing the importance of setting boun…
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This story will either move you to tears, or make you want to jump out of an airplane… Ryan was sleeping on the porch of a halfway house for over a year. Now he’s making life-changing money and captaining a team. But money is not what motivates him. Watch this story to discover: 1) The shocking challenge he makes every new hire do to beat fear for …
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STOP spending 30+ minutes building rapport… STOP being a “nice guy.” STOP trying to be their friend. Because it’s actually losing you sales. You may be thinking I'm a butt-head for saying this. But hear me out. Because once you understand this sales principle, you'll never sell the same again. Watch and pay close attention to the story. Share this …
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“It’s the toughest I’ve seen it in over a decade of being in this…” But it’s not all doom and gloom. Watch this motivating conversation with John Senac to discover: 1) What we see coming with roof insurance changes 2) What we can do about our divided industry 3) What top companies do to set sales reps up for success One thing is crystal clear to me…
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What if you could master the art of balancing work and family life while achieving professional success? In this episode of the Successful Life Podcast, we promise you'll gain invaluable insights from Dylan McCabe, co-founder of Limitless Roofing Group. Dylan takes us through his inspiring journey from a passionate skeptic to a master's degree hold…
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This works like magic when homeowners say, “We need to get more estimates.” Say these exact words before you start your pitch and you’ll: Get homeowners to bring out your competitors' estimates. Never get ghosted again. Close more sales. These magic words can take your closing rate to the next level. Share this video with everyone on your team. Tin…
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The full story of how Nate sold over $700k in a single month… Watch and discover: His #1 sales breakthrough Why making money is not what motivates him How he overcomes “You’re too expensive” Why he rebuilt his life from rock bottom The mindset and values that keep him motivated The craziest part of Nate’s story is how just 2 things combined to driv…
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Stop trying to fix every sales person… Some people are unfixable. How do you know who to pour your heart into? And who you need to fire? Use this 3 question test and your answer will be crystal clear. ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsr…
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Learn how to turn customer referrals into a powerful marketing machine in our latest episode with Landon Taylor, the innovative mind behind Snoball. Landon shares his journey from facing near-crisis challenges in the financial services sector to developing Snoball, a tech-forward solution designed to enhance word-of-mouth marketing for home service…
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Roofing is unlike any other industry… If you aren’t prepared, it’ll chew you up and spit you out. That’s why I made this video. To expose the good, the bad, and the ugly side of roofing sales. Share this video with your team. ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIAN…
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Don’t say this in your D2D Pitch! You are setting yourself up for rejection. Are you guilty of saying this? Once you make this easy fix, you'll get a lot more YES's. Which means knocking less doors. And more sales! If you want your team making more D2D sales, then check out this door to door sales system: https://www.rsra.org/join/ ============= FR…
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New sales reps should NOT be sitting around until 4pm to start knocking doors… Follow this daily schedule to start making money, fast. And if you want the fastest training that gets 10x better results than doing it on your own, check out my sales training system: https://www.rsra.org/join ============= FREE TRAINING CENTER https://theroofstrategist…
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Ever wondered how AI can revolutionize your business operations? Join us as we chat with Josh Crouch, co-founder of Relentless Digital, who shares his incredible journey from an aspiring accountant to a trailblazer in the HVAC marketing and SEO world. Discover how his collaboration with Tersh Blissett on the Service Business Mastery Podcast has led…
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Most salespeople are screwing this up… And I’m willing to bet that everyone on your team is making at least 1 of these right now. When I started selling, I made all 5 of these mistakes. Stop making these terrible mistakes and start closing even more sales. You’ll get huge wins - immediately. Small changes lead to massive results. Make the right sma…
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Clever ways to “Eat Deductibles…” Stop trying to outsmart the system. But no matter how you spin it, it’s illegal. Don’t believe me? Watch this. There are better ways to help homeowners. That is legal and valuable. Like offering financing. Using ACV money (as long as you aren’t filing for depreciation and the homeowner understands the consequences)…
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If he would have known what to expect, he wouldn’t have quit... How many new reps have you seen drop like flies because of this? That's why I made this video. To show all new sales reps the 5 things I wish I knew when I got started in roofing sales. Because when you know what to expect, it's not a surprise. When it's not a surprise, you don't get s…
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What if your job could help you live a more intentional and extraordinary life? In this inspiring episode of the Successful Life Podcast, we have a heartfelt conversation with Drew Hardin, President and CEO of Metro Plumbing, Heating, and Air in Southeast Tennessee. Drew shares his incredible journey and the core mission of his company, which is no…
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Skeptical spouses ruin sales careers. They doubt the eager sales rep. Don't believe in them. Question the legitimacy of roofing sales. There's zero chance at success unless we fix this. Watch these 3 fixes to get on the same page. Sales reps -- watch this with your spouse or significant other. Owners & Managers -- share this with your new hires. An…
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Stop trying to earn more by doing more... Because influencers promise it will make you more successful. Sooner or later, you’ll feel like you’re drowning doing all the things you “should be.” I found the opposite to be true. That quitting things is the real secret to success. When I quit these 4 things, my income doubled year after year. I want to …
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Unlock the secrets to transforming your business mindset with our special guest, Mike Agugliaro. Have you ever wondered how your personal timeline and identity can predict your success? In this episode, we dissect the human brain as a software system and explore how memories stored in both the brain and heart influence decision-making. Mike and I d…
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How terrible most of the hiring ads are for roofing sales… I just finished searching Indeed. It’s obvious why there are so few applicants. So I made this video to help you recruit for roofing sales reps. If you want to hire your dream team that sells 2x more than your current team, check out this recruiting & training system. Apply to Join now and …
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Roofing sales isn't all fist bumps and fat commissions... It can be brutal. But no one talks about it. That's why I am. To help you and your team survive the mental and emotional battlefield. Be a hero and share this video with your team. 5 Brutal Truths About Roofing Sales No One Tells You Real talk like this is what we share together inside RSRA.…
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Unlock the secrets to a successful sales career with Joe Crisara, a home service industry veteran boasting over 47 years of experience! Learn how Joe went from a humble service technician to a business owner and trainer, all while developing the revolutionary Total Immersion Sales Process. Discover why believing in the value of your services is cru…
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Newbies feel stupid... They battle with low confidence. Afraid of being "put on the spot" because they can't answer a question. They lose sales because of it, and their confidence suffers even more. Imagine how many more sales they'd make if they could get over it, right now... Like if there was a magic switch you could flip!? It is that easy. No g…
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