أفضل بودكاسات Suzidafnis (2024)

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281: Why Lifelong Learning is the Secret Weapon for Business Growth 18:54

5d ago18:54

18:54

Let’s talk about the practical steps to being a ‘lifelong learner’, how to balance hard and soft skills, and how to make impactful investments in yourself and your growth. In this episode, let’s explore how to approach planning your personal development as a business owner with intention and purpose. Whether you’re managing a team, reaching new lev…

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248 - Why You Need to Plan Next Year NOW! 37:06

7d ago37:06

37:06

As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning …

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280: Hybrid Team? No Problem. Create the Perfect Communication System for Remote or Hybrid Teams 27:14

12d ago27:14

27:14

Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!). With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks. If you’re looking to build (or improve…

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279: (Don’t) Blame It On the Algorithm — Create a System for Winning Ads with Jayne Day 28:32

19d ago28:32

28:32

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise t…

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247 - Plan Your Next Launch Like a Pro 45:03

21d ago45:03

45:03

Launching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to…

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278: How to Craft Testimonials that Drive More Sales 24:24

26d ago24:24

24:24

If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you. In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will a…

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277: How to Use Email Marketing and Automation Systems to Grow Your Business with Jovana Vujnic 33:09

1M ago33:09

33:09

Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away. Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automa…

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246- 5 Numbers to Track For Sales Funnel Success 57:54

1M ago57:54

57:54

Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis…

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276: Onboard Like a Pro — How to Set Your Team Up for Success from Day One 33:24

1M ago33:24

33:24

Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding. When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner. In this episode, I’m giving yo…

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275: How Community, Commitment, and Courage Took Me to the Summit 25:22

2M ago25:22

25:22

One month ago, I climbed a mountain. Not once, not twice… But EIGHT times. Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada. I learned so much during this experience, about motivation, accountability, and the power of community. In This Episode: -> Hear about how I went from extreme hesitat…

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245 - 4 Must-Have Marketing Systems 44:34

2M ago44:34

44:34

We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon…

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274: How I Did It: Three Stories of Six and Seven-Figure Success 48:48

2M ago48:48

48:48

In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success. We are joined by: Amanda Farmer of Your Strata Property — a pro at helping property owners demystify t…

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273: Let’s Talk about Mental Health for Small Business Owners with Leanne Faulkner 36:43

2M ago36:43

36:43

“I must be a failure, and everyone around me must know what they’re doing.” How often have we all had this EXACT thought? In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and …

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244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan 54:39

2M ago54:39

54:39

Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you ca…

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272: My Secret Weapon for Business Growth: Building an Advisory Group 21:03

2M ago21:03

21:03

Ever feel like you’re constantly trying to fit into someone else’s mould? Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth –…

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271: Visibility is Vulnerable: How to Show Up Online While Staying Authentic 21:33

3M ago21:33

21:33

Ever feel like you’re constantly trying to fit into someone else’s mould? As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we’re exploring how you can build a t…

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243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer 35:41

3M ago35:41

35:41

Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power …

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270: How to Find Your Core Message & Purpose with Erin Weed 36:30

3M ago36:30

36:30

Can you define your business’ purpose in just ONE word? That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Mi…

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269: You Get to Choose: Finding Clarity and Purpose in Your Business 20:57

3M ago20:57

20:57

If you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It’s different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all …

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242 – How to Find Your Core Message & Purpose with Erin Weed 40:32

3M ago40:32

40:32

Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin…

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268: Zigging When Others Zag: Creating Success on Your Terms with Kate Toon 34:29

3M ago34:29

34:29

Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Fi…

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267: Not Everyone is Your Customer and That’s Okay 22:14

3M ago22:14

22:14

If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. …

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241 – The Power of “Plain Language” With Susan Bell 42:50

4M ago42:50

42:50

Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content …

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266: From Buddy to Boss: Igniting Your Potential for Career Advancement with Michelle Pascoe 41:24

4M ago41:24

41:24

Ever felt torn between being an employee’s friend and their boss? Or unsure how do you keep being relatable and respected as you grow into the CEO role? Or even uncomfortable having to draw boundaries as your team grows? These are challenges faced by many bosses. In this episode of the HerBusiness Podcast, we’re talking about how to transition from…

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265: How to Stop Being the Bottleneck in Your Business with Kristy-Lee Billett 31:46

4M ago31:46

31:46

Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth? Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagemen…

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240 - 8 Website Mistakes That Cost You Sales 51:33

4M ago51:33

51:33

Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…

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264: 10 Essential Questions for Successful Collaborations 31:46

4M ago31:46

31:46

Have you ever felt that business is all about competition? In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead. Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand…

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263: All In on Leadership — Insights from Mike Michalowicz on Building a Great Team 41:33

4M ago41:33

41:33

This is a must-listen episode for any business owner who is either: 1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team. Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team. It takes consistent action by the business owner to cultivate a…

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239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah 49:13

4M ago49:13

49:13

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to…

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262: The Loneliness of Being a Woman Business Owner and How to Combat It 15:49

5M ago15:49

15:49

In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs. Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own. Episode Highlights: …

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261: Mastering Video Marketing: Alex Cattoni on Building Authentic Connections and Driving Business Growth 45:56

5M ago45:56

45:56

In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of…

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238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing 58:52

5M ago58:52

58:52

We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the …

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260: 7 Tech Tips Every Business Owner Needs to Know 23:54

5M ago23:54

23:54

Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL. In this episode, we’re covering the 7 most asked questions about technology from women business owners just like you. In This Tech-y Special: -> Get the answers on how to choose the right tech stack…

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259: Conquer the Chaos: Clate Mask on Mastering Business Systems and Mindset 39:04

5M ago39:04

39:04

In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love. During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth. Every business owner struggles to organi…

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237 - How & When to Hire a Copywriter with Belinda Weaver 43:19

5M ago43:19

43:19

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywrite…

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258: The 3 Money Metrics That Give Your Business Financial Stability 23:55

6M ago23:55

23:55

In this episode of the HerBusiness Podcast, we focus on the theme of Money. Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights. That is… if you know what you’re doing. We break down the mystery behind achieving your profit goals and…

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236 - How To Make a Quiz That Generates Leads & Gets Sales For You 47:44

6M ago47:44

47:44

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…

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257: The Power of Clarity and Focus in Winning in Business and Life with Megan Hyatt-Miller 33:37

6M ago33:37

33:37

In this episode of the HerBusiness Podcast, I talk to Megan Hyatt-Miller, CEO of Full Focus, about finding success in BOTH business and life. Megan believes that that balance isn’t only possible – but can be achieved through the Full Focus systemised process. That system has seen major results, with over 1,000,000 people using the Full Focus Planne…

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235 - The Content Marketing Tools We're Loving in 2024 29:14

6M ago29:14

29:14

It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …

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256: The Slow Growth Strategy for Long-Term Extraordinary Success 38:05

6M ago38:05

38:05

In this episode of the HerBusiness Podcast, we’re taking a look at how Leanne Haining’s slow growth strategy created extraordinary long-term success within her business, Urban Rituelle. Leanne tells us the story of her business beginnings – and why it is essential to never give up the creativity and inspiration that was your original spark in busin…

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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes 39:30

7M ago39:30

39:30

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …

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255: How to Get Major Publicity for Your Business, with Susie Moore 39:21

7M ago39:21

39:21

In this very special episode of the HerBusiness Podcast, we get to see behind the curtain, into the wonderful world of Susie Moore, world-renowned life coach, author, and host of the top-rated Apple podcast Let It Be Easy. Susie shares with us how she gets major publicity (for free!) for her business – and how you can too! In This Episode: -> Hear …

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254: What's Your Next Money Move? 15:29

7M ago15:29

15:29

Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses! Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money. In This Episode: -> A practical exercise to help you understand your money mindset. -> …

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233 – How Your Business Model Impacts Your Marketing and the Money You Make 45:39

7M ago45:39

45:39

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…

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253: How to Be a Trailblazer in Your Industry with Amanda Farmer 27:41

8M ago27:41

27:41

In this inspiring episode of the HerBusiness Podcast, we sit down with Amanda Farmer, the trailblazing property lawyer behind Your Strata Property. Amanda shares her journey from running a traditional law practice to creating a dynamic online membership community that simplifies the complexities of apartment living. Discover the innovative strategi…

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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom 1:00:45

8M ago1:00:45

1:00:45

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …

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252: Blending Strategy and Intuition for Business Success with Chenae Carey 28:34

8M ago28:34

28:34

In this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies. Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout. Chen…

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251: The Power of Self-Kindness in Business Success with Erica Webb 37:31

8M ago37:31

37:31

This episode of the HerBusiness podcast brings you a conversation with Erica Webb, founder of Self Kind and a pioneer in the integration of somatic movement and self-kindness into business and personal development. In this episode, Erica shares her unique insights and experiences, guiding us on how to cultivate a culture of self-kindness within our…

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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick 53:19

8M ago53:19

53:19

BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…

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250: The CEO Mindset Shift That Changed the Game of Business - with Angela Counsel 31:24

9M ago31:24

31:24

Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth. In this episode, "The CEO Mindset Shift That Changed the Game," we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business's trajec…

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