232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom.

Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries.

With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to making money from podcasts.

Listen to This Episode to Hear More About:

-> How Omar and Nicole’s first podcast failed… but gave them an invaluable lesson that was a key to their success.

-> How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month.

-> The FIRST question you need to ask yourself about your podcast before you monetise.

-> 7 ways to make money from your podcast (and Omar’s favourite!).

-> The “big gamble” Omar and Nicole took on their podcast… and how it paid off.

-> Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship.

-> How Omar sells his course and other products from his podcast.

-> The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars.

-> Why you don’t need a large audience to successfully monetise your podcast.

-> Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years.

-> Placement matters – the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead.

-> The sponsorship opportunities Omar says no to (and why).

-> Ways to grow your email list from your podcast and the “mic drop” piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast.

-> Plus so much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Omar Zenhom

-> The $100 MBA Show

-> Ep 225 - How We Produce This Podcast

-> Sue Jalowiec - Knit It Now