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Better Product

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Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the d ...
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Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebo ...
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In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I…
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In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional…
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In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time. Here's a link to the article on "How to start an affiliate program for your e-commerce store" === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for …
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In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I…
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Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode! === Are you currently looking for a bookkeeping solution for your business? If so, I highly re…
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Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kimberly Biddings, VP of Product at BIO-key International. As Kim…
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One of the fundamental strategies product marketers must lead is positioning. It’s what determines how you’ll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Global Marketing at Microblink, joins Leanna to share her best lessons on brand and product positioning, from…
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In today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Product marketing gets you there, according to long-time product marketer and Costanoa Ventures partner Martina Lauchengco. Martina is the author of the latest book from the…
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Product marketing is the foundation for better product. It should play a strategic role in your business from day one. It's a product discipline to master and respect—not just a list of jobs to be done. But product marketers continue to struggle with recognition. Because the discipline is still new, the way product leaders think about product marke…
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How you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a solid foundation. Today, Christian and Meghan discuss what product leaders get right vs. wrong when positioning their products. Led by Meghan’s insights in product marketing, we’ll also walk through a p…
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For better and for worse, ego follows us all into our work lives. But leaders must pay special attention to what role ego plays in building a product. Sometimes, ego can be the charisma an early-stage founder needs to get attention for what they’re creating. Other times, ego is a roadblock that can lead to ignoring critical perspectives from users …
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Everything has to start somewhere. But in product and in life, the beginning tends to be awkward. We have room to grow, and glow, up. The real question isn’t about whether we’ll glow up, but when. Christian & Meghan walk us through their answers from working in UX, product marketing, and brand to help us all find the best moment to embrace the “pro…
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Product research is a discipline that’s transformed in recent years. The days of waterfall testing are over. Today, research is happening at every stage of a product’s life cycle, and there are more tools than ever before to help. But how do product teams stay focused on what truly matters? How do we single out real insights from an outpouring of d…
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Today we’re talking about love—but not in the way you think. We’re looking at the intersection of product and a timeless human experience: falling in, and out, of love. Forget couples counseling as you know it. Ours co-founders Liz Earnshaw, Jessica Holton, and Adam Putterman are using their relationship wellness platform to reduce stigma and build…
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Messaging is the story we tell about our product. But how do we know if we’re telling the right story? To talk about your product, you need to learn from the audience you serve, while never losing sight of the bigger picture your market provides. Christian & Meghan will share their observations on product messaging best practices and red flags to a…
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Product marketing is an evolving field with much left to define about what product marketers can actually measure and support. Peep Laja founded his company, Wynter, on the belief that product marketers do better work with swift, real-time feedback on their product messaging. In today’s conversation, he explains why taking weeks (or even months) to…
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Opportunities in product today are seemingly endless. But if you’re new to the industry or looking to break in, it can be hard to know what skills you need to succeed. Many roles don’t have precise requirements, and product itself is continuously evolving. Today, Christian & Meghan will share their takes on the habits and mindsets that will serve p…
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It’s the series finale of Power to the People Ops, and today, we’ve got a real treat. We’re speaking with Mel Skochdopole, co-founder of Parkday—a.k.a. “the Tinder of food.” Using the power of data, Parkday curates personalized workplace meals that are tailored to everyone’s food preferences. As a result, Parkday is saving people ops leaders valuab…
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Employee engagement is at the core of what keeps people motivated, productive, and happy at work. But unlocking what keeps people engaged is easier said than done. That’s why Julie Jeannotte, senior researcher at Officevibe by GSoft, is on a journey to create a product that measures and responds to engagement. Using pulse surveys and curated conver…
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With an uptick in challenges like the Great Resignation and remote work, companies who are hiring today must understand people—their users—in order to thrive. Tim Pröhm, vice president at the KellyX Digital Innovation Lab, recognizes this opportunity and is using it to introduce agile product thinking and a significant digital transformation to the…
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Imagine a world where every person in a company is understood. They have engaging 1:1s with managers where their voices are heard, and consistent opportunities to connect with their peers—whether they work together or not. This is the future people ops products are building; and, it’s the same future John Wetzel is defining as CEO & co-founder of G…
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Many employers are coming to a huge realization: there’s power in investing in people. But keeping teams happy, organized, and engaged at work can be easier said than done. That’s why in recent years, dozens of digital products have emerged to give rise to the challenge. So-called people operations, or people ops, products exist to give workers bet…
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Growth design is a powerful concept. It’s how we bring the goals of product marketing into focus and activate those goals through great design. As Christian puts it, it’s about evolving the areas of your product that grow metrics like revenue and users. But too often, growth design is reduced to a buzzword; to make the most of the practice, you hav…
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Some of the most popular digital products today, including the world-recognized FAANG stocks, are platforms. They are spaces that facilitate communication, connection, or a specific activity core to your lifestyle or business—and in almost every case, platforms have succeeded so much because they’ve monetized the interactions that happen on them. I…
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In today’s digital product landscape, the possibilities seem endless. We’re watching new products emerge to serve completely new categories—many of which, like web3 and the decentralized internet, have yet to be totally defined. Finding the answers and taking charge of a new product category, Christian and Meghan share in this episode, is up to you…
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One year ago, an online movement on Reddit led GameStop stock to skyrocket. The moment awakened a widespread conversation about retail investment, meme stocks, and who actually has power over the markets. Now, everyday retail investors are demanding more transparency and education in investing—and they’ve embraced community to get there. Urvin Fina…
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To show—or not to show—your software is a question we hear a lot working in digital product. It’s not only a big question with many answers, but one with high stakes that ultimately depends on many intersecting parts of your product process. As inspired by a LinkedIn post from Wynter’s Peep Laja, Christian & Meghan unpack the critical decision to s…
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Social media has been called “the people’s platform.” But for all its benefits to the public, many challenges still exist. Misinformation is widespread, and for women & non-binary users, harassment is a common experience. Emma Bates, the co-founder & CEO of Diem, a “social universe” for women & non-binary people, shares the alternative answer her p…
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Changing a company or product name in a rebrand is a big decision. That’s because renames are usually seen as a way to cement a changed identity. But what if we told you that names are only as valuable as what we build around them? We’re exploring the concept through the recent Square-to-Block rename, and what to consider when putting a name to you…
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Social media is one of the most popular and well-used kinds of digital products out there—but of course, it’s not without its problems. That’s why we’re talking about a new trend in the social media world, where digital product creators are building alternatives to the Facebooks and Twitters of the world. In these “anti-social media” products, crea…
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We saw a LOT happen in product in 2021. After digital products responded to the immediate problems of 2020, this year, we saw them innovate on unexplored opportunities, build communities, and in some cases, just have fun. Today’s episode brings us Meghan & Christian’s observations from the year, and their predictions about how current trends could …
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2021 was the year cookies died, and the year the public started paying more attention to how their data was being used online. These movements also introduced new considerations for product leaders who rely on data to make their digital products better and informed by users. Take it from Justin Bauer, senior vice president of product for Amplitude …
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You’ve probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven’t used the product to meditate, it’s likely you’ve encountered the brand elsewhere—through its Netflix series, perhaps, or through partnerships with other health products. Frank Bach, lead product designer at Headspace, has been part of the c…
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What do you do when your voice isn’t recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black participants, the odds are stacked against Black patients seeking care from a system that wasn’t built for them. Tiffany Whitlow co-founded the product NOWINCLUDED as a new answer to this systemic pr…
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When Elizabeth Burstein began enduring chronic migraines, she struggled to find access to quality care when she needed it most. Like the thousands of other people with serious neurological conditions, connecting with professionals who could help was a persistent challenge. So she and her partners founded Neura Health, an app that connects patients …
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Metabolic health is the foundation of our bodies; it’s what turns the food we eat into the energy we need to live. But despite playing a huge role in our energy levels, athletic performance, and weight loss goals, metabolism remains little explored as a health topic. That’s why David Flinner decided to co-found the glucose monitoring product Levels…
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Aagya Mathur started her career with the goal of helping people. In high school, she designed artificial arteries for patients; now, she leads the hormone health company Aavia as co-founder & CEO. Today Aagya is on a mission to demystify hormone health and birth control. She talks about how Aavia’s brand is working to show that “hormones don’t disc…
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We’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product. Often, enlightenment is understood in a spiritual sense; in the age of wearable health tech and personalized digital products, enlightenment is emerging by empowering users with real-time informati…
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You might remember Dollar Shave Club skyrocketing to popularity after they released a viral video and embraced a “no B.S.” approach to business. As one of the first major D2C brands, the company used insights they gained at the front of the pack to pioneer a budding industry. In many ways, how we understand D2C today is thanks to DSC. Tsega Dinka, …
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Non-profit boards are experiencing a culture shift. For the first time, many boards are leaning into virtual formats, creating new opportunities for more people to get involved. Krista Martin, vice president of growth at Boardable, examines these changes every day in her work. She explains how the movement to online will make boards more accessible…
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Solving your own problems can be a shortcut to discovering a need in the market. Liana Herrera, Co-founder of Bottomless, recognized an opportunity to disrupt the coffee industry while working through her own frustrating experiences. She joins us to share her journey and how her team is transforming the world one cup of coffee at a time. Liana’s le…
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Ben Clark is the Chief Technology Officer of the leading D2C mattress company Casper Sleep. As a senior tech leader of a popular D2C brand, Ben says it can be difficult to stay ahead of the curve and set trends. For him, the key to success in D2C is simple: stay curious and examine your failures. A lot of context switching comes with managing digit…
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From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands. Meghan and Christian explain how MailChimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders shoul…
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After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize? We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian…
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Since 2013, Fabletics has been doing things differently. They created a membership program for shoppers, which goes beyond a subscription model to build a relationship with shoppers. They also built their own tech solution because the market wasn’t mature enough to meet their needs. Their custom-built tech solution allows them to blend in-store and…
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D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer. Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products: Melanie Cummings, VP of Product at Fab…
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You’ve probably seen consumer brands drop a new line of footwear or clothing, but have you considered using the same approach with your product? We’re exploring the impact ‘product drops’ can have on your business in this episode of Better Product. When it comes to fashion brands, these product drops generate excitement and create exclusivity helpi…
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Our last series may have been about the future of work, but another theme emerged: how to start with design. Dominik Zane, CEO & Founder of Around, shares they are a design-focused team putting an emphasis on the seemingly insignificant details. But those are the details that add up to create the delightful experience they’re known for.…
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In this episode, Christian & Meghan review a new app called Postdates. You read that right: It's like Postmates, the food delivery app, but with the twist of gathering all the stuff you left with your ex. That's a huge difference between the products—but the brands are nearly identical. We're calling this phenomenon of new products trailing existin…
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