Staying Curious and Examining the Failures of D2C with Ben Clark, Casper

Better Product

Ben Clark is the Chief Technology Officer of the leading D2C mattress company Casper Sleep. As a senior tech leader of a popular D2C brand, Ben says it can be difficult to stay ahead of the curve and set trends. For him, the key to success in D2C is simple: stay curious and examine your failures.

A lot of context switching comes with managing digital products for a physical products company. To navigate it, Ben and the Casper team embrace elegant simplicity, both in their products and strategy.

Ben shows us that great ideas can come from anywhere. At Casper, he’s seen that true innovation involves cross-functional collaboration and open conversations.