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We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Mtech Access - Powered by Petauri.
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Health Care Rounds is a weekly podcast developed for health care leaders who are at the forefront of health care delivery and payment reform. Join Darwin Research Group founder and CEO John Marchica as he discusses the latest advancements in health care business news and policy developments, including interviews with dynamic leaders in health care. John is a veteran health care strategist and is leading ongoing research initiatives on health care delivery systems and value-based care. Tags: ...
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The BAM Effect

Jon Bambalas

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How does pharma market access fit into HCP engagement strategies? What does it take to improve your field team’s effectiveness and build your brand share? The BAM Effect helps pharma marketers and sales reps stand out and level up their brand’s market access pull-through to drive radical Rx growth. Each week you’ll get an exclusive look at HCP survey data, actionable pharma marketing tips, and real-world examples from pharma sales veterans. We’ll answer your questions, get your team fired up ...
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Everybody Hates Pharma

Artem Brytchenko, Stefan Repin, Ahmed Samir Moustafa, Christopher John Bautista,

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In the new season join us in this unique journey, where we dive deep into the pharmaceutical industry, sharing not just stories but also the tools and knowledge that power its progress. "Everybody Hates Pharma" – a podcast that seeks to foster transparency and understanding in the world of pharma.
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Healthcare Goes Digital

Impetus Digital

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We are covering topics on tissue 3D bioprinting, clinical trials in silica, quantum computing in product development, blockchain-powered patient management portals, nanotechnologies, and digital therapeutics. We are also covering topics on leadership in the new pharma paradigm post-COVID-19 and what it will mean to function in the new virtual world we find ourselves in. We will be asking how pharma business models will need to change and what new partnerships will need to develop as a result ...
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🎙 ABOUT DR VISHNUKAMAL GOLLA Dr. Vishnukamal Golla is the medical director for value transformation at Evolent, a specialty and primary care management company. In this role, Dr. Golla leads the implementation of innovative value-based care models in specialty care. In helping Evolent manage approximately $1 billion of risk-based oncology and cardi…
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What can we expect to see in primary care in the NHS given recent policy announcements and ongoing uncertainty? What does the new GP Contract tell us about the future of primary care? What are the biggest challenges facing primary care in 2024–25? In this webinar, Karen Cooper (Senior Consultant – NHS Insight & Interaction, Mtech Access) spoke to a…
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🎙ABOUT DR. ROBERT HARIRI: Dr. Bob Hariri is a pioneering surgeon, biomedical scientist, and serial entrepreneur with expertise in biomedicine and aerospace. He is the founder, chairperson, and CEO of Celularity, Inc., a leader in human cellular therapeutics, and previously founded Anthrogenesis Corporation, which was acquired by Celgene, where he s…
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Discover how data visualisation dashboards can aid field teams in market access discussions with customers. Healthcare leaders look to real-world data (RWD) to inform decisions. Field teams presenting decision-makers with RWD within a well-designed, easy-to-use visualisation can build a case for change, while positioning themselves as a trusted par…
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ABOUT ARIC BURKE Aric brings over eighteen years of experience in ASC consulting, development, and operations. He oversees the strategic vision, operational management, and organizational structure of Atlas, driving its profitability and strategic direction. Before founding Atlas, Aric was the West Market President for United Surgical Partners Inte…
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What do you need to know about the market access and reimbursement landscape in Canada? What changes can we expect at the Canadian Agency for Drugs and Technologies in Health (CADTH) in 2024/2025? In this webinar, Clare Foy (Director – Global Market Access, Mtech Access) interviewed Don Husereau (Adjunct Professor of Medicine, The University of Ott…
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ABOUT HEALTH CARE ROUNDS Health Care Rounds is a weekly podcast developed for health care leaders who are at the forefront of health care delivery and payment reform. Join Darwin Research Group founder and CEO John Marchica as he discusses the latest advancements in health care business news and policy developments. ABOUT MATT PORTCH Matt Portch is…
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Where will you be launching your new orphan medicine? You may be confident that your Global market access strategy will support access in key launch markets like the UK, the EU4 and the US, but have you thought about other markets? Have you looked at the reimbursement requirements for rare disease products in the Nordic markets? Have you explored o…
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ABOUT HEALTH CARE ROUNDS Health Care Rounds is a weekly podcast developed for health care leaders who are at the forefront of health care delivery and payment reform. Join Darwin Research Group founder and CEO John Marchica as he discusses the latest advancements in healthcare business news and policy developments. ABOUT BILL LANE Bill is ilumed’s …
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Topics: (2:12) Dr. Pearl’s initial experience with Chat GPT (4:17) The potential benefits of AI and medical information for patients (9:43) What makes large language models different when it comes to analyzing clinical data? (13:30) What are the potential dangers of AI in healthcare? (24:21) Use cases and current limitations of generative AI (27:22…
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Which decisions are made at Region level in the NHS in England? How do finances and funding work at this level? And how can industry best support and engage with Region leaders? We sit down with guest speaker Richard Smale (Interim Director of System Co-ordination, NHS England [NHSE] – South West) for an all-encompassing discussion that explored fi…
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What do we know about plans and policy for 2024/25? As the expected central operating plan had not materialised (at time of recording), and with a general election and a potential Labour government on the horizon, how can NHS and industry drive forward improvements and innovation? Host Robert Hull (Senior Consultant – NHS Insight & Interaction, Mte…
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Topics: (11:00) Pharmacy benefit management basics (15:28) Rebates and pricing benchmarks (18:34) Blue Shield of California’s pharmacy care reimagined initiative (21:25) Capturing real-world evidence to asses new medications (23:52) Transforming the pharmacy benefits industry with partnerships and alliances (29:32) Baseline drug prices and innovati…
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What is health economic evaluation and which modelling approaches can be used to support market access activities? In this episode, our expert health economists explain the key strengths and limitations of the most common health economic modelling classifications and structures. Here, Hannah Gillies (Consultant – Health Economics) and Daniel MacDon…
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Here, our experts explore evidence strategies for medical devices, diagnostics and digital health technologies. Have you established the clinical and economic value of your medical device, diagnostic or digital technology? Do you have the evidence required to support your value proposition? Would a health technology assessment (HTA) route be approp…
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How can you ensure your product is set up for success from early clinical trials right through to launch and commercialisation? In this Global Whispers webinar we explore best practice commercialisation strategy for healthcare products launching in the US market. Clare Foy (Director – Global Market Access, Mtech Access) speaks to Janice MacLennan (…
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What’s happening with specialised commissioning in the NHS? How likely is a delay in delegation to integrated care boards (ICBs)? How and what should Pharma and Medtech plan for amidst all this uncertainty? Malcolm Qualie (former Medicines Lead for Specialised Services, NHS England) speaks to David Thorne (Principal Associate, Mtech Access) to expl…
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Dr. Robert Scoggins, Chief Medical Officer, Cytovale Robert Scoggins, MD, PhD is a seasoned pulmonary and critical care physician and the Chief Medical Officer (CMO) at Cytovale. He began his career in science with an undergraduate degree in Molecular Biology from Vanderbilt University and completed a PhD in Microbiology at the University of Virgin…
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Dr. Tracy Christopherson and Michelle Troseth, Co-Founders of MissingLogic® Dr. Tracy Christopherson and Michelle Troseth are co-founders of MissingLogic®. The core of their work is to help leaders to overcome leadership norms that cause suffering, achieve work life balance, create healthy work cultures and environments by leveraging Polarity Intel…
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What does it take to run a truly patient-centric integrated health system? What does the Welsh journey with integration tell us about the future for England? Paul Mears (CEO, Cwm Taf Morgannwg University Health Board) joins Robert Hull (Senior Consultant – NHS Insight & Interaction, Mtech Access) to explore the integrated care model in Wales and th…
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Jeff Wells, MD, CEO & Co-Founder, Marathon Health Jeff Wells, MD, is the CEO and co-founder of Marathon, a modern health company that partners with employers, benefit consultants and unions to deliver a health care experience that focuses on driving real behavior change, resulting in better employee health and financial savings. Marathon Health’s m…
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🎙️ In this podcast episode of 'Pharma Sales and Tech podcast by Platforce', our host Stefan converses with Florent, the Sales SVP of commercial excellence at Grünenthal Group. Florent shares his insights about AI's impact within the pharmaceutical industry and how it's becoming increasingly necessary for advancement. The conversation explores how G…
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Clare Foy (Director – Global Market Access, Mtech Access) speaks to Italian market access expert Prof. Fabrizio Gianfrate (Professor of Health Economics and Outcomes Research [HEOR] and Ex-Payer) about the market access landscape in Italy, particularly regarding changes at the Agenzia Italiana del Farmaco (AIFA). We explore: - The nature of the Ita…
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Welcome to another insightful episode of the Pharma Sales and Tech Podcast! In this edition, we're honored to have Dr. Rashmi Upadhyay, ur expert guest Driving Strategy and Marketing Excellence in Pharma and Biopharma, sharing her wealth of knowledge on pharmaceutical sales, market access strategies, and the evolving technological landscape within …
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Dr Farzana Hussain (GP Principal, The Project Surgery) and Prof. Phil Richardson (Chair and Chief Innovation Officer, Mtech Access) explore the unmet needs of Primary Care Networks (PCNs) and how industry can best support primary care leaders and GPs as we head into winter, 2024 and beyond. Former ‘GP of the year’ and strategic influencer over prim…
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Today, your host, Stefan, is diving deep into the dynamic world of pharma with a special guest, Ranjeet Mishra, co-founder of GoodHums—a company revolutionizing life sciences. In this enlightening conversation, Ranjeet shares his journey, from the inception of Good Arms in 2018 to navigating the complexities of the pharma landscape. Get ready for a…
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The episode unravels the nexus of pharmaceutical sales and technology, delving into the integration of AI and video in healthcare. Host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement. 🔍 Episode Highl…
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How can our community support NHS leaders to deliver a data-led, people-centric health service? Dr Mark Davies (Global Chief Health Officer, IBM) joins Prof. Phil Richardson (Chair and Chief Innovation Officer, Mtech Access) to explore the power of data, the role of community and how the health and life sciences ecosystem can support the NHS’s popu…
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How is Artificial Intelligence being used in the development of new medicines? What role can AI currently play in clinical trials? Where can AI bridge gaps and solve challenges? What could this mean for the future of market access? In this webinar, Dr George Magrath explains how his team at Lexitas are using AI in clinical trials in the field of op…
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Join us as Stefan from Platforce and Adam Rosenberg, a fellow marketing expert at RxLightning Inc., take you on a journey through the fascinating world of pharmaceuticals marketing. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutica…
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How is the UK political landscape evolving and what does this mean for Health Technology and Medical Device innovators? Robert Hull (Senior Consultant – NHS Insight & Interaction, Mtech Access) speaks to William Lee (Head of Policy and Compliance, British Healthcare Trades Association [BHTA]) about health policy, regulation and its implications for…
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🎙️ Welcome to a new episode of The Pharma Sales & Tech Podcast by Platforce. In this episode, our host, Stefan Repin, sits down with Shawn Malloy, the VP of Marketing at Lindus Health, an innovative "Anti CRO" for Life Science Pioneers. Lindus Health is revolutionizing clinical trials by focusing on efficiency, technology, and a pricing structure t…
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Today, we're excited to bring you a deep dive into the dynamic world of pharmaceutical marketing. Join our host, Stefan Repin, as he engages in a riveting conversation with Snehal Gholap, an accomplished pharmaceutical industry professional currently making waves as Pfizer's Country Brand Manager. 🌟 🌟 Episode Highlights: In this illuminating episod…
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Welcome to the Pharma Sales and Tech Podcast! 🎙️ Join us for an eye-opening episode as we sit down with Nicky Nadem from AtrimusRx Pharma. Discover their incredible journey and innovative solutions in tackling pharmaceutical challenges. Episode Highlights: 🌍 Learn how AtrimusRx Pharma sources critical COVID medicines globally. 📊 Explore their data-…
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Welcome to another insightful episode of the Pharma Sales & Tech Podcast by Platforce. In this edition, we have Hazem Sayed, a seasoned marketing leader at bioMérieux, taking us on a journey through the ever-evolving landscape of pharmaceutical marketing. Get ready to explore the power of data-driven strategies and the changing dynamics within the …
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Here we explore market access challenges in Germany, Austria and Switzerland. Clare Foy (Global Market Access Director – Mtech Access) speaks to Dr Stefan Walzer (CEO, President & Founder at MArS Market Access & Pricing Strategy GmbH) about the challenges and opportunities for reimbursement in the German-speaking markets. Clare and Stefan discuss: …
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Welcome back to the Pharma Sales & Tech Podcast by Platforce! In Episode 17, we're diving deep into the world of healthcare market access. Our guest, Rabab Khodary, a respected market access leader, takes us on a journey through the complexities and collaborations that drive success in this critical area of the pharmaceutical industry. Episode High…
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Holding more than 20 years of experience in healthcare leadership, Laurie Lee Smith is the founder of Laurie Lee Leadership and former system CNO of Billings Clinic. Her expertise lies in supporting healthcare professionals to overcome challenges, shift mindsets, uncover blind spots, and sustain progress by incorporating the neuroscience of human b…
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Welcome to Episode 16 of the Pharma Sales & Tech Podcast! In this episode, host Stefan sit down with Sushil Katdare, an industry veteran with over 22 years of experience in the pharmaceutical field. Sushil, currently serving as the CX Director for the GCI region at GSK Pharma, shares his insights on the critical intersection of customer experience,…
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In this insightful episode, join host Stefan Repin as he engages in a dynamic discussion with Dr. Yvette Schollmeier, a seasoned professional in the pharmaceutical industry. They delve into the evolving landscape of the pharma business, AI integration, and the importance of agility and outsourcing in the ever-changing world of healthcare. Episode H…
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Welcome to episode 14 of Pharma Sales and Tech Podcast by Platforce! Join us as Stefan interviews Ahmed Kadous, CEO of Pharma Marts, on disrupting the pharma industry and leveraging technology for better patient access. 🎧🚀 Episode Highlights: Ahmed Kadous, CEO and founder of Pharma Marts, discusses the challenges faced by the pharma industry in ado…
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How are nursing professionals supporting the digital evolution in UK healthcare? How can new technologies be leveraged by front-line clinical teams to support improved patient care? And how can Medtech, Digital and Biotech innovators collaborate with the front-line nursing teams in the NHS to drive transformation? Prof. Phil Richardson (Chair and C…
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In this Global Whispers webinar we explore market access for digital therapeutics. Clare Foy (Global Market Access Director – Mtech Access) speaks to Shefali Shah (Global VP, Market Value and Commercial Effectiveness – MindMaze) about the challenges and opportunities for digital therapies to gain market access and ultimately improve patient outcome…
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In this episode, Stefan, Head of Marketing for Platforce joins by Josefine Klein Dahlgren, a leader in bid management and sustainability sales negotiation at Frost Pharma. They discuss Josephine's journey as a business leader, her experiences in sales, and the importance of transparency, vulnerability, and continuous learning in personal and profes…
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Join Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience. This episode is a treasure trove of pract…
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Ruth Krystopolski is President of Ayin Health Solutions at Providence Health Systems. In her role as President, Ruth leads the development of population health capabilities across Providence’s ministries and extends them externally to reach additional communities. Ruth joined Ayin in November 2021 after serving as the Senior Vice President of Popul…
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What does it take to bring a cannabinoid pharmaceutical to market? We were delighted to welcome Michael Sassano (CEO – SOMAÍ Pharmaceuticals) as the first guest on our new Global Whispers webinar series. Michael shared with us his company’s experiences bringing new products to market, the challenges SOMAÍ Pharmaceuticals have faced and the lessons …
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Join Stefan, Head of Marketing for Platforce, as he dives into the world of pharma sales with special guest Rob Bruchet, General Manager MEA at Ethypharm. In this episode, they reveal the secrets behind achieving market success by utilizing a combination of traditional and digital tactics. Gain valuable insights on adapting strategies, building cus…
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In this episode of Pharma Sales & Tech Podcast, host Stefan from Platforce interviews Wendy Pease, the owner of Rapport Translations. Wendy shares her expertise in providing high-quality translation and interpretation services through Rapport International. The conversation delves into the impact of AI on the translation industry, emphasizing the i…
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In this episode of the Pharma Sales and Tech podcast, join us for an engaging discussion with Krishnendu Paul, an expert in the Indian pharmaceutical market, as we uncover the fascinating journey of the industry, its digital transformation, and the future prospects of Indian pharma on the global stage. Gain valuable insights into product innovation…
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