أفضل بودكاسات Kristina Jaramillo (2024)

1
Winning Big with ABM: B2Boring With Kristina Jaramillo 26:27

11d ago26:27

26:27

Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat…

1
The Role That AI and ABM Tech Should Play in ABM 33:50

3d ago33:50

33:50

Send us a Text Message. While teams are increasing efficiency with ABM tech and AI -- sales and marketing effectiveness have not increased at the same rate. Within this podcast, Erin Mills (CMO of Quorum) and Eric Gruber (CEO of Personal ABM) discuss how we should be leveraging these technologies in the right way so GTM teams do not just see effici…

1
How UiPath Takes a 1:1 ABM Approach to Drive Longer-Term Revenue Growth 47:29

14d ago47:29

47:29

Send us a Text Message. At Personal ABM, we believe that while 1: many and 1: few are an important part of an account-based GTM - it's not ABM. In this podcast, Kristina Jaramillo, Eric Gruber and Nancy Harlan (former ABM leader at UIPath) discuss what 1:1 ABM is and how it should be used for account expansion. Nancy also talks about customer-spons…

1
Conversation with Edgar Baum on the Winnable, Addressable Market (WAM) 52:16

18d ago52:16

52:16

Send us a Text Message. Many GTM teams focus on their TAM and ICP but not the winnable addressable market (WAM) that provides you with the greatest revenue growth. At Personal ABM, we believe that your winnable, addressable market is: 1. The percentage of your ICP that matches a problem profile, they have a strategic priority in place and will prov…

1
Unleashing AI & Communication Strategies: B2Boring With Steve Vinall 32:45

1M ago32:45

32:45

Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry. Key Highlights: B2B Marketing Trends: Steve shares his …

1
Marketing to Broad vs. Specific Audiences: B2Boring With Tejal Sughrue 18:11

2M ago18:11

18:11

Join Chris and Tejal Senior Manager, Global Demand Generation, Financial Services at Google Cloud, as they discuss the nuances of marketing to a broad audience rather than targeting specific industries, sharing insights on how to effectively identify and engage with niche markets. Tejal, the demand generation lead for financial services at Google C…

1
Intent Data in Focus: B2Boring LIVE with Shanelle Rucker 30:03

2M ago30:03

30:03

In this first-ever live episode of the B2Boring Podcast, host Chris Rack is joined by marketing expert Shanelle Rucker from Dialpad to explore the role of intent data in marketing. They discuss how intent data is currently shaping the B2B marketing landscape and share strategies for leveraging it to improve efficiency. Additionally, they consider t…

1
Building Relationships and Balancing Strategies: B2Boring With Zach Diamond 33:04

2M ago33:04

33:04

In this episode, Chris and Zachary, Strategic Program Manager at Miro, discuss the Miro Discovery Center and its role in building customer relationships. They also dive into the pros and cons of product-led versus content-led strategies. Key Highlights: Mirror Discovery Center: A program to strengthen relationships with Miro's key customers through…

1
Alex Pappas on Overhauling ABM for Riskalyze and Venafi 1:10:44

2M ago1:10:44

1:10:44

Send us a Text Message. As most ABM programs deliver minimal improvement to revenue KPIs, Eric Gruber (CEO of Personal ABM) and his guest Alex Pappas (Senior ABM Manager for Venafi) discuss how teams need to stop retrofitting ABM on top of current processes. During this podcast episode, you will hear: 1. The ABM challenges Alex faced at both Riskal…

1
Maximizing Marketing Impact: B2Boring With Robert Bramley 31:00

2M ago31:00

31:00

Join host Chris Rack as he sits down with Robert Bramley, the Demand Generation Manager at GoCardless. They discuss marketing strategies and how GoCardless tailors campaigns to diverse audience segments while maintaining consistent messaging and standing out in a competitive market. Key Highlights: Tailored Campaigns: Strategies for marketing to di…

1
Leading the Way in B2B Lead Management: B2Boring With Emma Bowkett 18:49

3M ago18:49

18:49

Chris Rack and Emma Bowkett CEO of Convertr, discuss B2B lead management, today's marketing environment, and what it takes to be an effective CEO. They cover lead generation trends, best practices, and the importance of data accuracy and brand management. Key Highlights: Lead management operating systems for B2B marketers explained Trends and best …

1
Cracking the Code to Marketing in Data Security: B2Boring With Greg Aquavela 23:47

3M ago23:47

23:47

Chris welcomes Greg Aquavela, Director of Marketing at Devo, to discuss B2B marketing within the data security sector. They talk about the unique challenges and the importance of sales and marketing alignment and share insights on successful campaigns and strategies. Key Highlights: Role of Marketing at Devo: Exploration of Devo’s data security pla…

1
Balancing New Tech with Proven Tactics: B2Boring With Val Glover 27:31

3M ago27:31

27:31

Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies. Key Highlights: B2B Marketing Insights: Val and Ch…

1
When Strategy & Execution Intersect: B2Boring With Janelle Amos 24:48

3M ago24:48

24:48

Chris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication. Key Takeaways: Balancing Strategy and Execution: Janelle emph…

1
Introducing pharosIQ: B2Boring With Anna Eliot 21:19

5M ago21:19

21:19

In this episode of the B2Boring podcast, Chris spotlights Anna Eliot, CMO of pharosIQ's leadership, during the challenging yet rewarding rebranding journey of pharosIQ. Her experience offers valuable lessons and advice for marketers embarking on similar ventures. Key Insights: Vision is Key: Anna's approach was guided by a clear vision for the bran…

1
Chris Rack on How Most Intent is Nothing More Than Intent to Learn 23:27

5M ago23:27

23:27

Send us a Text Message. In this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer…

1
Revving Up Creative Strategy & Channel Marketing: B2Boring With Matt Windham 25:34

5M ago25:34

25:34

Join Chris and Matt as they uncover the essence of creativity in B2B marketing campaigns and take a turn in NASCAR, NCAA, and the NFL. They navigate through the complexities of channel marketing, sharing insights on its challenges and benefits, and discuss the evolving landscape of tech marketing from traditional in-person events to digital and hyb…

1
Eric Dates on Why ABM Programs Fail & the ABM Readiness That Needs to Be Completed 55:22

5M ago55:22

55:22

Send us a Text Message. Eric Dates (Head of Marketing for V Comply) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. They discussed: 1. Why previous ABM programs failed for Eric Dates -- and what he did differently with his most successful ABM programs. 2. The questions we should be asking internally before we even …

1
A Marketing and Mental Health Mashup: B2Boring With Jolie Shapiro 27:12

6M ago27:12

27:12

Join Jolie and Chris as they explore B2B marketing, the importance of mental health support in professional settings, and the evolving landscape of social media and generational differences. Their conversations weave through personal journeys, innovative marketing strategies, and the power of curiosity for growth. Key Points: Jolie's Professional P…

1
Scott Gillum on the Role of Challenger and Personality Based Marketing in ABM 46:54

6M ago46:54

46:54

Send us a Text Message. Within this podcast, Scott Gillum from Carbon Design joins Eric Gruber (Personal ABM CEO) to discuss: 1. Why Challenger sales and marketing and ABM goes hand-in-hand 2. How GTM teams can deliver messaging that resonates - This includes how we should create our POV so we can come to each interaction with a POV about the custo…

1
Navigating Digital Marketing Beyond The Click: B2Boring With Adam Dolan 21:33

6M ago21:33

21:33

Chris welcomes Adam Dolan, the co-founder of First Spark Digital, diving into B2B and B2C marketing. They talk about the complexities of digital marketing strategies, focusing on the critical role of tracking setup, messaging, and the agility needed to adapt to economic downturns. Adam sheds light on the effectiveness of Google Pmax campaigns, shar…

1
Data Privacy, Presence, and the Path to Purchase: B2Boring With Zsuzsanna Blau 27:57

6M ago27:57

27:57

Dive deep into B2B marketing with Zsuzsanna Blau as she shares groundbreaking strategies and personal insights from her tenure at Nokia. From tackling global marketing challenges to navigating data privacy laws, this episode is packed with insights for marketers aiming to make a global impact. Global Marketing: Understanding cultural nuances and ba…

1
Billboards and Beyond: B2Boring With Jonah Katz 29:19

6M ago29:19

29:19

Discover the untapped potential of out-of-home advertising in the B2B sector with Chris and Jonah. From strategic placements to measuring success, delve into how businesses stand out in an online ad-dominated world. Key Points: Strategic Impact: How out-of-home ads offer a unique, clutter-free way to capture B2B attention. Measuring Effectiveness: …

1
How Field Marketing is Leading ABM for DigiCert and How the Team is Taking a Crawl, Walk, Run Approach to Drive ABM Success 51:07

6M ago51:07

51:07

Send us a Text Message. In other ABM Done Right Podcasts, including the one with the CMO of Hushly, we talked about the state of ABM in cybersecurity and other industries that are in a crowded, undifferentiated space where transactional sales are prevalent. In this podcast with Michelle Radlowski (Senior Director, AMS & EMEA Regional Marketing and …

1
Marketing With Purpose and Precision: B2Boring With Danielle Bruce 29:36

7M ago29:36

29:36

Join Chris and Dani as they break down what's actually working in marketing right now. From using school lessons to help businesses make a difference to the real deal on brands standing up for what's right and how to not get lost in the noise on social media. They'll also share stories about AI in their own business and a clever marketing campaign …

1
Powering the Demand Gen Engine with the Right Fuel: B2Boring With Whitney Goldstein 33:37

8M ago33:37

33:37

Chris welcomes Whitney Goldstein, Director of Marketing at Revver. With a decade of experience in B2B marketing, Whitney delves into the nuances of marketing strategies in today's dynamic business environment, sharing valuable insights from their role at Revver, a leader in the enterprise SaaS document management sector. Key Highlights: Persistence…

1
Game of Phones, Emperor Palpatine & Evoking Emotion in Marketing: B2Boring With Rob Patey 32:45

8M ago32:45

32:45

In this episode of the B2Boring podcast, guest Rob Patey, a seasoned B2B marketing expert with 23 years of experience, discusses various aspects of the industry. Patey, currently heading global marketing at Ballyo, shares his insights on the evolving landscape of B2B marketing and the integration of creative strategies in business. Key Highlights: …

1
Softball Swings & Demand Marketing Wins: B2Boring With Chris Mitchell 33:23

8M ago33:23

33:23

Host Chris Rack and guest host Christopher Mitchell from Google explore the evolving landscape of B2B marketing. This episode features Christopher, an expert in cybersecurity marketing, as they discuss the challenges and strategies pivotal to the industry today. They cover the effects of email restrictions by major players like Google and Yahoo on …

1
ABM Readiness: Eric Gruber and Tracy Wehringer Show How to Assess Your Content for ABM 51:45

8M ago51:45

51:45

Send us a Text Message. Most content does not support ABM nor sales and it's because most teams are skipping a very important step that must be done before you even assess your content to see what's missing. On this ABM Done Right Podcast, Tracy Wehringer (CEO and CMO at Moonshot Strategy) and Eric Gruber (CEO of Personal ABM) share the steps that …

1
Matt Brown on How to Grow Your "Best" Customers with ABM 56:51

9M ago56:51

56:51

Send us a Text Message. Matt Brown (CEO of CustomerOS) recently joined Eric Gruber (Personal ABM CEO) on the ABM Done Right Podcast to discuss how to grow your best customers and drive profitability with your next best customers to create a compounding customer growth engine. They discuss how customer success teams are still reactionary and playing…

1
Evolving Agency Landscape and AI's Impact in Marketing: B2Boring With Genesis Capunitan 40:39

9M ago40:39

40:39

In this episode, Chris and Genesis explore significant changes in the agency world and the rise of AI in marketing. They discuss the consolidation of agencies and the challenges it brings, the transformative role of AI in enhancing agency productivity, and the evolving relationship between branding and demand generation. Key Highlights: Agency Cons…

1
Turning Customer Success into a Credible Business Function with ABM 49:26

9M ago49:26

49:26

Send us a Text Message. Recent ABM Done Right Podcasts have focused on using ABM to protect and expand key accounts as sales teams are struggling to bring in new business. Companies like Commvault report 8-10% drops in enterprise deals as budgets are limited or frozen. To sustain growth, companies need to protect and expand the existing revenue the…

1
Data Gives Us Direction: B2Boring With Amber Bogie 34:14

9M ago34:14

34:14

Join us as we explore innovative marketing with Amber Bogie, a distinguished marketing leader known for her boundary-pushing strategies. Key Highlights: Innovative Strategies: Amber's unique approach to Growth Marketing, ABM, ABX, and Demand Generation. Leadership and Collaboration: Insights into her leadership style and successful collaborations w…

1
Cheerleading, Chess, and Making Stuff Happen: B2Boring With Hailey Rack 14:51

10M ago14:51

14:51

Join us for a fun episode where CEO Chris Rack teams up with his daughter, Hailey, for a fun and engaging chat about marketing, school, and why she needs a phone! It's a light-hearted conversation between the eyes of both a seasoned professional and a savvy 5th grader. Hailey, a chess enthusiast, student council member, and cheerleader, opens up ab…

1
How to Win More Account-Based Conversations That Win, Retain and Expand Key Accounts -- A Discussion with Doug Hutton at Corporate Visions 40:34

10M ago40:34

40:34

Send us a Text Message. At the center of each new, retention or expansion deals lies a series of struggling moments that need to be listened to, understood, catered to, reframed and solved. These are moments that most sales, marketing and customer success teams are ignoring as they focus on scaling vs. driving account-based revenue growth with the …

1
Top 25 Customer Success Strategist on How We Should Capture Customer Stories for ABM 33:28

10M ago33:28

33:28

Send us a Text Message. Dana Alvarenga (a 2023 Top 25 Customer Success Strategist and VP of Customer Experience at SlapFive: Customer Marketing) joins Kristina Jaramillo (President of Personal ABM to discuss: 1. Why customer success teams struggle with the "why stay," "why evolve," and "why expand conversations." 2. How most customer success teams …

1
Surfs Up! Diving into Marketing Communities, ABM, & Alignment: B2Boring With Brian Strauss 28:33

10M ago28:33

28:33

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen. In This Episode, We’ll Cover: The core values driving the Demand Co…

1
Boiler Room Sales Dude... No Thanks!: B2Boring With DemandJen 27:53

10M ago27:53

27:53

Join Chris in a dynamic conversation with Jen Allen-Knuth, the revolutionary mind behind "DemandJen". This episode is a deep dive into the transformative landscapes of sales and marketing, illuminating the pathways of evolution and innovation in the field. From redefining the essentials of sales methodologies and the crucial call for enriched educa…

1
Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti 34:05

10M ago34:05

34:05

Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies. Listen in as Chris and Steve discuss the power of personal branding, with a spotlig…

1
Capturing Demand With Creativity: B2Boring With Michelle Liro 34:44

11M ago34:44

34:44

Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing. Straight from their playbook, here's what they chat about: Unique Strategies: Have you ever heard of using a book launch as a marketing move? Or sparking interest with a Facebook Live competition? Michelle's been there, done that. Heal…

1
Why David Sakimoto at GitLab Pushes for ABM for Customer Success 46:19

11M ago46:19

46:19

Send us a Text Message. David Sakimoto (VP of Customer Success at Gitlab) joined the ABM Done Right Podcast to discuss: 1. The state of customer success in most organizations -- what are they doing right, where are they getting it wrong, and where do challenges exist. 2. Why many customer success teams struggle to keep VP and C-suite engagement aft…

1
Finding Your Market Niche to Drive Demand: B2Boring With Javi Cano 33:53

11M ago33:53

33:53

Join Chris Rack as he dives deep into advanced marketing strategies with our special guest, Javi. In this insightful episode, we unpack the upsides and downsides of event marketing, explore the art of finding that perfect marketing niche, and discuss innovative ways to drive demand when traditional methods hit a wall. Have you ever felt perplexed b…

1
Affiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl Praill 40:23

11M ago40:23

40:23

Join the dynamic duo, host Chris Rack CEO of MRP, and co-host Darryl Praill, CMO at Agorapulse as they dive deep into the riveting world of B2B marketing in the debut episode of the B2Boring podcast. Despite the seemingly mundane surface, B2B marketing is anything but boring—and Chris and Darryl are here to prove it! This episode tackles pressing i…

1
Liz Ronco From Madison Logic on Why GTM Teams Do Not See Maximum Returns From Their ABM Tech Investment 43:54

11M ago43:54

43:54

Send us a Text Message. As ABM has become synonymous with ABM tech, many GTM teams are not seeing maximum returns from their ABM tech investment as they continue to struggle to move high-value accounts to revenue. Many GTM teams are seeing accounts go dark and we've been seeing reports of 10%+ drops in enterprise deals (the ones that ABM should be …

1
Building a Demand Gen and ABM Powerhouse Featuring Deanna Shimota 51:46

11M ago51:46

51:46

Send us a Text Message. Despite marketers saying that spray and pray is dead, it is alive and kicking -- just in a different form as it's more targeted. Teams are still spraying messages and content out to their ICP hoping that it sticks instead of aligning with future and existing customers. There is no differentiation between a targeted demand ge…

1
Mandy Cole from Stage 2 Capital on How to Remove Sales Execution Risk to Win and Expand Tier 1 Accounts 49:27

12M ago49:27

49:27

Send us a Text Message. In this ABM Done Right Podcast, Mandy Cole (Partner at Stage 2 Capital) joins Kristina Jaramillo and Eric Gruber to discuss: 1. How the economy is not the main reason for why companies are seeing 10%+ drops in enterprise deals -- but instead is that GTM teams are not limiting sales execution risk. The economy is only magnify…

1
A Conversation with Matt Dixon - Author of the Challenger Sale, The Challenger Customer and The Jolt Effect 49:56

12M ago49:56

49:56

Send us a Text Message. Matt Dixon (Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer and The JOLT Effect, a frequent contributor to Harvard Business Review and Founding Partner at DCM Insights) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. During…

1
It's Not Just the Customer Success Team's Fault That Key Accounts Are Churning 45:43

12M ago45:43

45:43

Send us a Text Message. Gallup studies show that 82% of B2B customers are indifferent, disengaged or actively looking to replace a vendor. Yet, many companies still put a greater emphasis on building a pipeline vs. protecting and expanding key accounts. In this podcast, customer success expert, Kristi Faltorusso, joined Kristina Jaramillo to discus…

1
Driving Stronger ARR, GRR and NRR Growth with ABM and Revenue Enablement 49:02

12M ago49:02

49:02

Send us a Text Message. As many teams struggle with driving stage progression (accounts going dark), increasing win rates and ACV (many companies are reporting 10% drops in enterprise deals), protecting and expanding key accounts (82% of b2b buyers are indifferent, disengaged or actively looking to replace a vendor), we asked Steve Richard (SVP of …

1
Account-Based Selling and the Enablement That's Needed to Accelerate Accounts to Revenue 52:41

1y ago52:41

52:41

Send us a Text Message. As GTM teams are building pipelines with ABM but are struggling with accounts going dark (especially after sales engagement), Spencer Wixom (former SVP of Sales and Marketing and Chief Customer Officer at Challenger and current CEO at The Brooks Group) joined us on the ABM Done Right Podcast to discuss: 1. The fundamentals t…

المدونة الصوتية تستحق الاستماع

Kristina Jaramillo بودكاست

المدونة الصوتية تستحق الاستماع

دليل مرجعي سريع