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Building Relationships and Balancing Strategies: B2Boring With Zach Diamond
Manage episode 425467717 series 3578279
المحتوى المقدم من Chris Rack. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chris Rack أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, Chris and Zachary, Strategic Program Manager at Miro, discuss the Miro Discovery Center and its role in building customer relationships. They also dive into the pros and cons of product-led versus content-led strategies.
Key Highlights:
- Mirror Discovery Center: A program to strengthen relationships with Miro's key customers through in-person interactions.
- Product-Led vs. Sales-Led: The benefits and challenges of each approach, emphasizing the need for a balanced strategy.
- Lead Generation: Comparing content-led and product-led strategies for generating leads and their financial impacts.
- Content Syndication and ABM: Exploring how these strategies can build brand trust and enhance customer relationships.
Zach Diamond on LinkedIn
Chris Rack on LinkedIn
To learn more about how pharosIQ can help you achieve your revenue goals, visit us here.
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