Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Follow along for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted and produced by Ian Paynton, co-founder of We Create Content, a content agency for global brands who want to build authentic audiences in Vietnam. Co-produced by Van Bui.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E36: Why doing business in Vietnam is an uphill battle (and how to win)
34:10
34:10
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
34:10
Marina Tran-Vu is the founder and CEO of EQUO, a Vietnam-based startup that produces eco-friendly products to tackle the big problem of single use plastics. EQUO makes everything from takeaway food containers and cutlery to tote bags, tumblers and super cute pencils you can plant once you're done drawing. Today, Marina tells me why she chose Vietna…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery
36:30
36:30
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
36:30
Michael Rosen is a co-founder of Về để đi Spirits, a contemporary liquor brand and distillery making craft gin, rum, creme de cacao, triple sec and... wait for it... whiskey. Today, Michael tells me why Vietnam is surprisingly good for distilling whiskey (maybe even better than Scotland?). He tells me why Về để đi celebrates the unpredictable energ…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape
30:32
30:32
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
30:32
Hailing from the graffitied streets of Paris, Nodey came to Vietnam to explore his Vietnamese roots through music. The result? His unique sound inspired by old school hip hop, high tempo electronic music, and Vietnamese samples. Plus, a great studio album called ":-)", an epic music video for the song Đôi Khi featuring Suboi, as well as regular 3a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E33: Communal upbringings, gossip, and their impact on marketing in Vietnam
39:05
39:05
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
39:05
Linh Dao Smooke is the COO of Hackernoon, a tech community website that has more than 45,000 contributing writers and millions of readers each month. But today, me and Linh talk about pretty much everything EXCEPT Hackernoon. From how she thinks Vietnam is perceived by people in America, to her experiences being raised the heart of Hanoi's Old Quar…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E32: What do Vietnam's Gen Z look for in a workplace?
36:33
36:33
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
36:33
Thuy Hoang is COO at The Sentry, a collection of co-working and lifestyle spaces that house more than 70 startups and established companies in Ho Chi Minh City. Today, she tells me what young Vietnamese people are looking for in a workplace, the benefits and challenges of managing a young workforce, and the importance of hiring a great middle manag…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon
37:03
37:03
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
37:03
Meet Tuan Le and Phuong Anh Nguyen from The Lab Saigon. Tuan is the Co-Founder and Creative Director while Phuong Anh is the Strategic Partnerships Director and partner of The Lab Saigon, an agency made up of its design and creative studio, The Lab Creative, and its venture firm, The Lab Concepts, which invests in (and builds) new brands in Vietnam…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E30: Mental health in Vietnam: family dynamics, social pressures and rising divorce rates
45:20
45:20
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
45:20
Keira Ngo is a writer, podcast host and research assistant who specialises in the prevention of mental health issues among young people in Vietnam. She recently earned the Fulbright scholarship from the US Embassy to study at the University of Rochester, New York, where she will study a Master's Degree in Psychotherapy for Couples and Families. Tod…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture
44:08
44:08
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
44:08
Michael Ngo is the General Manager for Southeast Asia and Taiwan at Elsa Corp, a Vietnamese ed-tech start up that's taking the world by storm. Currently responsible for a team of 100 people in Vietnam, Michael offers his insights into managing Vietnam's young and hungry workforce. Given his vast experience working in Vietnam and Singapore, we discu…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E28: How not to lose face or get cancelled in Vietnam
50:06
50:06
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
50:06
Phuc Map, real name Brandon Hurley, has risen to popularity in Vietnam by mastering the art of speaking Vietnamese, and being funny with it on YouTube, TikTok and TV. He's got more than half a million subscribers on YouTube and almost a million followers on TikTok. Today, he tells me what makes his comedy work in Vietnam, why satire is so easy to g…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E27: What is Zalo and why is it SO popular in Vietnam?
37:24
37:24
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
37:24
Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the worrying issues around data security in Vietnam, and his top tips for staying safe online. He breaks down why homegrown app Zalo is so popular with mo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans
52:55
52:55
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
52:55
As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what gl…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW
32:28
32:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
32:28
Meet Jovel Chan, a food and beverage marketer turned blogger, founder and consultant. Jovel landed in Vietnam and quickly made her mark as the go-to authority of Vietnam's evolving food and dining scene in Ho Chi Minh City. She offers insider guides to Vietnam's F&B industry on her website jovelchan.com and is the founder of Saigon Social, the comp…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E24: Meet the Vietnamese founder tackling addictive short-form social content
31:03
31:03
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
31:03
"In Vietnam there's a joke... when you say something ridiculous online, people will say it's the consequence of watching more than three hours of TikTok a day," says Bao-Khanh Nguyen, the founder of social audio content platform OnMic. Drained by his own experience with social media doom scrolling and superficial learning, Khanh decided to tackle i…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen
35:30
35:30
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
35:30
Nguyen The Cong, or Kelvin Nguyen, is a global talent acquisition expert. In his role as talent advisor at Vinfast, Kelvin is responsible for bringing global talent to Vietnam and hiring for Vinfast in its global markets. He is an angel investor and CEO at YouthPlus, a platform to help young people discover what they want to do, and connect with co…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang
42:36
42:36
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
42:36
Dang Thuy Trang is the founder of Vietnamese sleep company RU9, which offers young people solutions for better sleep as they look to prioritise their wellbeing. Today, Trang talks about the importance of sleep in Vietnamese culture, how her customers are changing so quickly, the challenges of doing business in Vietnam, and what it's like to be a fe…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink
46:31
46:31
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
46:31
On today's episode of You Don't Know Vietnam, we're talking to Timen Swijtink, the Founder of Vietnamese coffee brand Lacàph. With Lacàph's coffee, coffee shops and coffee experiences in Vietnam, and grand plans to export high quality, branded Vietnamese beans to the world, Timen is on a mission to change the global perception of both Vietnamese co…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?
34:24
34:24
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
34:24
Entrepreneur Nguyen Son is the founder and CEO of electric two-wheeler start up, Dat Bike. He's on a mission! To convert 250,000,000 motorbike drivers in Southeast Asia from petrol to electric, starting right here in Vietnam - the land of the motorbike. Today, he talks about why the motorbike is so important to people in Vietnam, why Vietnam has be…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai
28:52
28:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
28:52
Meet retail expert Quang Thai, the CEO of direct to consumer (D2C) company DTX Asia. Since moving back to Vietnam from studying in the U.S, Thai has set up a handful of lifestyle brands in everything from fashion, watches and jewellery to men's cosmetics and temporary tattoos. He's seen Vietnam's retail sector move rapidly from social selling to e-…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E18: Why Vietnam's thriving F&B scene is more than phở and street food
47:13
47:13
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
47:13
Ha Chu is the founder of Cooked.VN - a rapidly growing F&B school that helps its students learn about branding and marketing in the restaurant business. In today's episode, Ha shares what Vietnamese people really mean when they ask "Have you eaten yet?", why she thinks "phở" won't be Vietnam's poster dish forever, and also shares her three must-try…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E17: Building brand love in Vietnam's changing PR industry
47:56
47:56
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
47:56
Ivy Nhi Chau is the CEO and founder of Ivy + Partners - a PR agency based in Ho Chi Minh City that helps global brands share their stories in Vietnam. Today, she talks about how the PR industry in Vietnam is changing. She also shares her tips for winning brand love in Vietnam, what can go wrong, and her five steps global brands should take when ent…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen
41:10
41:10
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
41:10
Thue Quist Thomasen is the CEO of market research agency Decision Lab in Vietnam. If there's anyone who knows about the trends driving Vietnam forward, it's him. Today, he talks about how the challenge of working in Vietnam is what attracted him to start a business here, what excites him most about Vietnam, and what global audiences tend to misunde…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E15: A looming mental health crisis? The pressures facing Gen Z in Vietnam
39:35
39:35
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
39:35
According to studies, more than a quarter of young people in Vietnam are depressed and almost 6% have attempted suicide. In this episode of You Don't Know Vietnam, We Create Content's cofounder Ian Paynton speaks to Hanh Ha, the CEO of a new mental health app, SoftenMind. Hanh talks about her own journey with depression and therapy, the state of me…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell
43:08
43:08
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
43:08
Linh brought the menstrual cup to Vietnam. And she had a real challenge on her hands: how to sell menstrual cups in a place where nobody talked about periods? 8 years later, almost 3,000,000 women in Vietnam have bought a Lincup and Linh says they're just getting started. Today, Linh talks about the entrepreneurial spirit and consumer habits of Vie…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui
33:27
33:27
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
33:27
Since coming back to Vietnam from studying and working overseas, serial tech entrepreneur Dave Bui has absolutely smashed it. He grew a healthcare information platform called ViCare and sold it to VinGroup in 2018. In 2019, he founded an interactive and super engaging presentation software called AhaSlides, which has more than a million users world…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains
51:46
51:46
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
51:46
In a country where the go-to music is love songs, Flow.D uses only his mouth to produce growly drum n bass with the goal to get Vietnamese audiences out of their comfort zone. Today, he talks about his personal development as a professional beatboxer, his experience working on commercial projects in Vietnam, and what the phở Vinahouse is all about.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao
41:28
41:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
41:28
If anyone knows about lovers in Vietnam, it's Thao. Along with her team, she's planned more than 500 weddings - most of which in the up-and-coming wedding destination of Danang. Today, she talks about how the traditional wedding is changing in Vietnam, the conflicts Vietnamese couples have with their parents when planning weddings, the evolving tas…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E10: Hanoi Rock City's DA on 12 years of setting the stage for Vietnam's indie scene
50:06
50:06
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
50:06
Hanoi Rock City has been giving musicians in Vietnam a platform for more than 12 years. It's an institution that DA has proudly kept alive despite the financial difficulties associated with such grassroots endeavours. Today he talks about how Hanoi Rock City has changed during the years, the newfound success of indie bands in Vietnam, and what his …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E09: Filmmaker Quang Nong on Vietnam's new wave of cinema
39:48
39:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
39:48
Quang moved from Vietnam's northern mountains to Hanoi to follow his dream in documentary filmmaking. He created a film about Grindr that was shortlisted for awards - and also banned. Since then, he's produced multiple shorts about Vietnam's queer scene and is now working on a documentary about his sister's journey from mental health challenges to …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E08: Music duo Tiny Giant on respecting Vietnam's traditional instruments and how they want to evolve as artists
54:44
54:44
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
54:44
If there's an electronic live act to catch coming out of Vietnam, it's Tiny Giant - a genre-defying music duo made up of Linh Ha and Tomes. Their live sets really take you on a journey, with a mixture of electronic beat productions, layered vocal looping, analogue synths and an acoustic instruments. Today, they talk about the influence Vietnam has …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E07: "Investors, stop asking me stuff you wouldn't ask men," says CEO of tech startup Annie Possible
35:23
35:23
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
35:23
Annie Possible is the cofounder and CEO of tech startup Tubudd. It's a local concierge platform that connects Vietnam's foreign visitors with locals to ensure guests have a unique and pleasant experience during their stay. Today, she talks about why people can have a bad time in Vietnam and what it's like to be a woman in Vietnam's growing tech sta…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E06: Photographer Justin Mott on shooting Vietnam's first billionaire and the changing tastes of clients
28:27
28:27
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
28:27
Justin Mott has been living in (and photographing) Vietnam for 15 years. He's shot more than 100 assignments for the New York Times and owns a commercial photography business. Today, he talks about why he chose to make Vietnam home, the changing tastes of clients, and what he's most excited about for Vietnam's future. This podcast is brought to you…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E05: "Vietnamese rap is blowing up and it's an opportunity for everyone," says Dunkare's Tran Tien Dung
26:20
26:20
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
26:20
Dung's been at the heart of Vietnam's hip hop scene for 20 years. He's witnessed hip hop culture trickle into Vietnam in the form of breakdancing, graffiti and emceeing over American beats, to the vibrant, popular and commercially viable rap scene that can be found in Vietnam today. In this episode, he talks us through the origins of his project Du…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth
45:49
45:49
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
45:49
Uyen Ly has been at the heart of Vietnam's arts and culture scene for more than 20 years as a journalist. Now, as editor of arts and culture platform Hanoi Grapevine, Ly is witnessing a seismic shift as Vietnam's leaders look towards art and creativity as a resource for growth. Today, she talks about the challenges and opportunities this holds for …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E03: Travel writer Joshua Zukas: The Orientalist fantasy surrounding Vietnam doesn't match reality
49:09
49:09
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
49:09
Joshua Zukas is the go-to guy for everything travel in Vietnam. Today, he talks about what people overseas misunderstand about Vietnam, the issues with Vietnam's tourism brand, and what business travellers can do to really get to know the country when they visit. This podcast is brought to you by We Create Content, the content agency for global bra…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right
42:17
42:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
42:17
Hoang Pham moved from Hanoi to Ho Chi Minh City to pursue a career in advertising. He's absolutely smashing it. In this episode, he talks about the state of advertising and creativity in Vietnam, which foreign brands are getting it right, and his experience with gender transition. This podcast is brought to you by We Create Content, the content age…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam
31:12
31:12
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
31:12
From a small skate shop to a multi-million dollar fashion brand, Do Viet Anh has been on a 20-year journey with his company BOO in Vietnam. But it hasn't always been easy. In the very first episode of You Don't Know Vietnam, Viet Anh talks about how appealing to the younger generation saved his business, the pressures facing young people in Vietnam…
…
continue reading