E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell

You Don't Know Vietnam

Linh brought the menstrual cup to Vietnam. And she had a real challenge on her hands: how to sell menstrual cups in a place where nobody talked about periods? 8 years later, almost 3,000,000 women in Vietnam have bought a Lincup and Linh says they're just getting started. Today, Linh talks about the entrepreneurial spirit and consumer habits of Vietnamese women, the pressures faced by women in Vietnam today, and the importance of brand-building in Vietnam.
This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it. Follow our host Ian on LinkedIn.