USC Annenberg School for Communications and Journalism professor Anika Jackson is back with host DP Knudten for more about the brand you are is inextricably linked with the person you were born, and the necessity of embracing that while focusing on long-term relationships over one-time transactions. ++++++ The NONFICTION BRAND podcast is hosted by …

USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying your brand is to actively identify the authenticity within it. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gue…

Jay Baer is back for a second-half episode with host DP Knudten about his new book “Time to Win,” and the master strategy behind its multi-stage release, and why he’s still spending serious cash on coaches to become even better at what he does across the board. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gue…

Jay Baer is back on the pod to introduce listeners to Tequila Jay, his Insta/TikTok alter ego and how he’s using his well-earned skills to share hard-earned knowledge about agave-based spirits to build entirely new audiences, and have a ton of fun doing it. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests.…

Video Narrative’s Chris West is back with host DP Knudten for more about how understanding and communicating your brand is important, but not as much as speaking your audience’s language in order to deliver what they want, and actually need, to solve their specific challenges. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variet…

Video Narrative’s Chris West joins host DP Knudten for a conversation about how the first step to creating an effective and authentic promo or sizzle reel video is to fully identify the true story of your brand, but always with an eye toward serving the needs of your perfect audience. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and …

Commercial Real Estate Broker Heather Ewing is back with host DP Knudten for more about how she’s bringing more of her full self to her commercial real estate business by actively building a single NonFiction Brand that unites the personal and the professional to communicate the woman she is. ++++++ The NONFICTION BRAND podcast is hosted by DP Knud…

Commercial Real Estate Broker Heather Ewing is pioneering the use of social media video to not only build her personal brand, but build real, valuable relationships well outside her home base in Madison, Wisconsin USA. How? Why? What’s the strategy behind the performance? She joins host DP Knudten to go deep into that, and much more. ++++++ The NON…

Annelise (Baer) the Archaeologist is back with host DP Knudten for more about how this media producer/archaeologist is using TikTok to inform and inspire countless fans about the latest discoveries in the field while building a personal brand that turns the camera (quite literally) on her. Where it goes from here? That’s a big part of the adventure…

Annelise (Baer) the Archaeologist joins host DP Knudten for an excavation of her strategy to use social media to spread the joy of exploration like a modern day Ms. Frizzle by curating and sharing the very coolest new developments in the discipline on TikTok while creating a very interesting personal brand in the process. ++++++ The NONFICTION BRAN…

The Data>Dogma podcast’s Dan McClellan is back with host DP Knudten for more about how he’s packaging his PhD-based personal brand to attract, engage, and retain a growing community of like-minded, but never dogmatic, fans—and how this erstwhile academician is selling merchandise (a PhD selling merch?!) that authentically represents who he is, what…

TikTok star and Biblical scholar Dan McClellan joins host DP Knudten for a fascinating discussion about how a PhD, a passion for linguistics and deep training in Biblical interpretation helped him take over a social media channel previously thought to be little more than as venue for dancing teens, snake oil hucksters, and preening narcissists. +++…

ReThrive Designs' Joyce and Kyrsten Roseman are back with host DP Knudten for more about the power of identifying, owning and telling your ‘completely true / completely you’ story, whether you’re a jewelry designer, small business, or major metropolitan area (think Nashville, Tennessee, USA). ++++++ The NONFICTION BRAND podcast is hosted by DP Knud…

Nashville-based jewelry artisans Joyce and Kyrsten Roseman join host DP Knudten for an in-depth and really interesting discussion about the power of social media to battle unexpected professional setbacks, and how one channel, TikTok, is enabling them to get their voices (and jewelry designs) out there in a way that builds both ReThrive Designs bra…

Belonging to the Brand author Mark Schaefer is back with host DP Knudten for more about his latest book, and a look into the RISE Community he’s currently building for smart marketers around the world, the role humility plays in leadership, much more. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While…

NFB pod fav Mark Schaefer joins host DP Knudten for a deep convo about his latest book Belonging to the Brand, and all the smart strategies it contains for brands of all kinds and sizes that seek to get not only their message out there, but build a legion of carbon-based IRL people into a community that…belong to your brand. ++++++ The NONFICTION B…

Podetize.com’s Tracy Hazzard joins host DP Knudten for more about how the Bob Burg's Know/Like/Trust recipe is getting an update for people of all kinds online, and how to make sure you’re getting everything you deserve from your efforts to build your “completely true / completely you” NonFiction Brand. ++++++ The NONFICTION BRAND podcast is hosted…

Binge Factor Media’s Tracy Hazzard joins host DP Knudten for a lively conversation about how too many podcasters are leaving authority on the table by not optimizing their true thought leadership for the Bot reality we all live in—and what they can do to get the authority back. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a varie…

YES, BRAND! comedian/marketer Hersh Rephun joins host DP Knudten for a conversation about everyone’s favorite improv imperative “yes, AND” as well as a deep dive into personal branding as exemplified by some of today’s top comics, including Michelle Wolf, Jim Gaffigan, and Bill Burr. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a…

Non-profit marketing expert David Pisarek joins host DP Knudten for a conversation about how “non-profit” does not mean “no profits,” and why both the nonprofit itself, and the people who work with it, need to embrace branding in order to serve more, better. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests…

NFB pod favorite Melanie Deziel is back for her FIFTH conversation with host DP Knudten about her new book Prove It—Exactly How Modern Marketers Earn Trust, and its philosophy of embracing not just the talk you talk, but demonstrating the walk you actually walk. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gu…

Solo, blue water sailor Paul Trammell joins host DP Knudten for a look how personal branding, self-publishing and smart social media strategies enable him to keep sailing and living the nomad life he loves, no matter where in the world he happens to be. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. Whi…

Taralyn Michelle, host of The Grind Defined podcast, joins host DP Knudten for her POV re: the need to identify the true passion foundation of the real person you are in order to align everything in your life to achieve the goals you actually want. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While fo…

Podcaster, author, and former Nashville audio engineer Jay Franze joins host DP Knudten for a wide-ranging discussion about how Jay’s “cat walking across a farm field” career path was all based on him finding, following, and re-orienting his journey to align with the person (and personal brand) he actually is. ++++++ The NONFICTION BRAND podcast is…

The Universal Language of Music with Asher Laub Join Asher and me in a delightful conversation about his journey as a professional violinist who breaks with traditional boundaries and forges new paths. Asher shares about his creative process, the power of improvisation, and his vision about music as a common language that can bridge differences and…

Clifton C. Manning, author of Dream Octane, joins host DP Knudten for a “we are sooo on the same page” discussion about the imperative to not only identify your “abundance factor,” but the need to share it widely, and without any kind of imposter syndrome shame. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gu…

You Never Know What You Might Learn with Nancy Napier Today we welcome Nancy Napier for a creative conversation about her love of learning and her work as an academic entrepreneur. Nancy particularly enjoys doing the early research into new fields of study, and we discuss how she sees connections and blends knowledge across disciplines. She also sh…

“Authority Amplifier” Melanie Benson joins host DP Knudten for a conversation about her take on her “Collaboration Currency” and “Millions Mindset” concepts, and how the worst thing one can do is leave money and opportunity on the table by undervaluing your true expertise and value. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a …

Inventing Games with Kevin Carrol Pickles, penguins and dice! Join me and Kevin Carrol, tabletop game inventor, professional speaker and facilitator, for a lively conversation about the power of creative game play. Kevin shares his personal journey into the world of game invention, gives tips for getting started if you have an idea for a tabletop g…

Reality show casting legend Vinnie Potestivo joins host DP Knudten for a conversation on how personal branding is for everyone, not just A-List celebrities, and what he learned on the job working with stars like Ashton Kutcher, Mandy Moore, and the cast of The Real Housewives of New Jersey. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudte…

The DNA of Story with DP Knudten How do you discover, craft and communicate the "completely true / completely you" brand you already are? Join DP and me to learn about using the "key three" to unlock your personal brand,. We explore insights from his books Nonfiction Brand and ROTOMA - the ROI of Social Media "Top of Mind," and DP shares about own …

“Mindshift” podcaster Darrell Evans joins host DP Knudten for a wide ranging discussion about the value of relationship building, and why it’s important to pay attention to real communication before optimizing for technical efficiency. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the …

The Impulse to Write with Ashley Kalagian Blunt Ashley joins us from Sydney, Australia to talk about writing, identity and travel. We explore her personal story of moving from Canada, being an outsider in a new culture and her family's Armenian history, which was the inspiration for her first book, My Name is Revenge: A novella and collected essays…

Mandy Capehart joins host DP Knudten for a surprisingly deep conversation about how her focus on restorative grief is not only helping the people she serves, but enabling her to create an intriguing personal brand—all around something most don’t want to talk about. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special…

Fire and Clay with Alan Potter Join Alan and me as we discuss his amazing animal sculptures that are created using RAKU, an ancient Japanese ceramic firing technique. We talk about his technique, a special teacher, and how pressure helps him get into the creative flow. He shares what to do when a sculpture doesn't work out as planned, and what his …

To inaugurate the next 200 episodes of the podcast, Tyler Foley joins host DP Knudten for an in-depth conversation about how Tyler uses podcast guesting to not only extend his personal brand’s reach, but also find out what he’s most valued for sharing. I++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. Whi…

Create a Way with Wendy Fedan Today we are joined by full-time freelance illustrator/designer Wendy Fedan. Wendy shares about her creative process, how she got started drawing, and about her publishing business Create-a-Way Design & Publishing. If you could use some inspiration to get your book self-published, Wendy can help guide and support you t…

No Limits with Sherry Eichberger Sherry joins us for an inspirational conversation about creativity, entrepreneurship and her creative business consultant work supporting business owners. She shares her own journey in starting original businesses, and offers ideas about how to be open to what comes your way - yes and! If you could use some inspirat…

The Power of Play with Mike Montague Join Mike and I as we talk about the importance of playfulness, his podcast Playful Humans, and ways to keep the creative spirit of play alive in everyday life. Mike is a Game Show Host, Public Speaker, as well as a Podcaster, and has been a radio DJ, web designer, and karaoke host. In addition to the Playful Hu…

You Can Be Anything with Reyshan Parker Meet Reyshan Parker, the Executive Producer and Host of the Food & Travel Docu-Series “Beyond the Check." We talk about the show, his adorable dogs Sugar and Bones, and Reyshan's creative process. Then we are joined by several puppets, including the cat Snips, as we learn inside information about a new projec…

The Rhythm of Creativity with Fiona Valentine What is the most distinctive trait of highly creative people? What's a fugitive color? Join Business coach and Australian artist Fiona Valentine as we talk about painting and creativity. Fiona shares ideas about nurturing and capturing inspiration, and ways to get into that relaxed state which is conduc…

A Universe of Your Own with Teen Author Sarah Humpherys We talk about dragons! Join us for a fun and inspirational conversation with teen author Sarah Humpherys. Sarah is a fantasy nerd and magic enthusiast. At the age of 15, she was invited to be a part of a writing program led by New York Times bestselling author Angie Fenimore. During that 6 mon…

Journeys in Life & On the Page with Lauca In 1954, JJ set off on the ocean Liner Le Cambodge to Shanghai via Hong Kong to keep a promise to his calligraphy teacher. This is the start of a captivating tale woven by Lauca, a writer who herself has gone on many journeys, in her new book Returning East. Join us as we talk about writing not in your moth…

Telling Your Stories on Stage with Sean Tyler Foley Ever felt panic when you stepped out on a stage to talk? Sean Tyler Foley is here to help! A master storyteller, Tyler is all about supporting people in finding the power in their own stories through teaching the art and craft of public speaking. Stages feel like home to Tyler because of a very pe…

Empowering Creativity with Jaye Robin Brown Jaye Robin Brown is an author and horse rider, and she's all about stories and horses! Join us as we discuss her books, writing process and her three equines. She offers ideas about productivity empowering creativity, and how taking the pressure off your art can help get the ideas flowing. Jaye Robin Brow…

Captivating Tales with Teen Author Shanti Hershenson Meet teen author Shanti! She's 14 years old and has 11 published books to her name, and has 17 additional completed manuscripts. So inspirational! Hear about her process, how she learned the craft of writing , and where her ideas come from. Shanti also offers an excellent suggestion about how to …

Creativity Under Duress with Funkboy Ivan Bodley Professional bass player Ivan Bodley was hooked on the bass for life after hearing Rick James play on song on TV - he heard that funky, deep bassline and he knew that his instrument had found him. Join us as Ivan talks about his early influences, plays some basslines, and tells us about subbing in on…

Mysteries & Mashups with Kirsten Weiss Bigfoot and gnomes? A town with huge, oversized objects? Kirsten shares her writing inspirations including accidental encounters and unusual challenges. With over 50 books to her name, she's a master of the cozy mystery genre, and writes across several of the subgenera. You'll find her characters in tea shops,…

Creativity & Cocktails with Dave Hudson Dave Hudson returns to the show to talk about cocktails! I know Dave as a playwright and lyricist, but he is also a cocktail historian and author of two books, A Year of Magical Drinking and A Year of Magical Drinking: Next Round. Dave shares origin stories about cocktails, ideas for getting started with a ho…

In celebration of making it to 200 episodes, host DP Knudten looks back on some of the things he’s learned, people he’s met, and lessons he’s earned over the 3.82 years since the podcast’s debut in 2018. I++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal brand…