FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt.

I’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget.

Before partnering with an investment firm, Koel and her business partner had bootstrapped their way to a projected $100M a year in revenue. Everyone loves to talk about big investments and overnight successes, which is why I wanted to dig into the early years of Noosa, what it was like growing the company in the early stages to where it is now.

In the episode, you’ll learn

• How flexibility in your growth strategy can actually be a good thing
• Why tactically picking your retail partners is essential in scaling a food startup
• How to market a brand with a small team and small budget

And plenty more…

Books Mentioned in the Episode

Penguin Bloom