FMN 039: How Organic Valley's Content Consistently Connects

Food Marketing Nerds Restaurant and CPG Marketing Podcast

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley.

Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine.

You’ll get to hear more about it in just a second, but Organic Valley’s business model is extremely unique. With some context, you'll start to understand why their marketing is so strong.

In the episode with Tripp, you’ll learn…

• Why transparency is crucial in building a successful company
• How to empower your team to create great marketing that’s on-brand
• Why listening to your customers is essential to launching strong campaigns

And plenty more…

Book Recommendation:

Let My People Go Surfing - Yvon Chouinard