Economic Environment Principles Of Marketing; And Essentials Of Marketing By Frances Brassington And Stephen Pettitt - Podcasts podcast

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المحتوى المقدم من Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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Mack Dryden "Dentist Visit" Bonus Show #119 7:46

منذ 14 يومًا7:46

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Send us a text On this very funny short Bonus Show, standup comic Mack Dryden shares his story about going to the Dentist...you'll never believe what happens...Hilarious! Look for Mack Dryden's "NEW" Dry Bar Comedy Special... Please Listen, Enjoy, and Share where you can...Thanks!! Support the show Website: Standup Comedy Podcast Network.com www.StandupComedyPodcastNetwork.com Free APP on all Apple & Android phones....check it out, podcast, jokes, blogs, and More! "NEW" Video Podcast: Tag Team Talent Podcast on Spotify & YouTube See your favorite comics and other performers...Fun! Please Write a Review: in-depth walk-through for leaving a review. Interested in Standup Comedy? Check out my books on Amazon... "20 Questions Answered about Being a Standup Comic" "Be a Standup Comic...or just look like one"…

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts « »
Economic Environment

منذ 17 عامًا 7:16

مشاركة

المحتوى المقدم من Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)

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18 حلقات

#Higher Education #Marketing #France #Podcasting Education

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Economic Environment

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

published منذ 17 عامًا

مشاركة

المحتوى المقدم من Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)

… continue reading

18 حلقات

#Higher Education #Marketing #France #Podcasting Education

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Family Groups and Conclusion 3:31

منذ 17 عامًا3:31

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3:31

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)…

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Reference Groups 2:35

منذ 17 عامًا2:35

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2:35

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)…

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Influences on Decisions - Groups 4:25

منذ 17 عامًا4:25

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4:25

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)…

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Influences on Decisions - Psychological 7:22

منذ 17 عامًا7:22

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7:22

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)…

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Types of Problem Solving 4:17

منذ 17 عامًا4:17

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4:17

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)…

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The Decision Making Process 7:21

منذ 17 عامًا7:21

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7:21

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)…

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The Marketing mix and the scope of Marketing 8:44

منذ 17 عامًا8:44

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8:44

Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada! (Brassington and Pettitt: pp.28-32 and pp.34-38)

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The external and internal environment 7:09

منذ 17 عامًا7:09

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Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)…

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Business orientations and emergent orientations 5:55

منذ 17 عامًا5:55

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5:55

Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)

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Marketing myths 3:25

منذ 17 عامًا3:25

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Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

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Relationship marketing 2:11

منذ 17 عامًا2:11

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Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

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What Marketing means 6:57

منذ 17 عامًا6:57

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Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)

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Political Environment 2:55

منذ 17 عامًا2:55

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2:55

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.58-64)…

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Economic Environment 7:16

منذ 17 عامًا7:16

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7:16

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)…

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Technological Environment 2:47

منذ 17 عامًا2:47

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2:47

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: p.64) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.48-50)…

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