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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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Types of Problem Solving
Manage episode 153332084 series 1088549
المحتوى المقدم من Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)
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