The External And Internal Environment Principles Of Marketing; And Essentials Of Marketing By Frances Brassington And Stephen Pettitt - Podcasts podcast

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تمت الإضافة منذ قبل nine عام

المحتوى المقدم من Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 15 يومًا18:09

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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts « »
The external and internal environment

منذ 17 عامًا 7:09

مشاركة

المحتوى المقدم من Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

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18 حلقات

#Higher Education #Marketing #France #Podcasting Education

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The external and internal environment

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

published منذ 17 عامًا

مشاركة

المحتوى المقدم من Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

… continue reading

18 حلقات

#Higher Education #Marketing #France #Podcasting Education

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Family Groups and Conclusion 3:31

منذ 17 years3:31

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3:31

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Reference Groups 2:35

منذ 17 years2:35

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2:35

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

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Influences on Decisions - Groups 4:25

منذ 17 years4:25

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4:25

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Influences on Decisions - Psychological 7:22

منذ 17 years7:22

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7:22

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Types of Problem Solving 4:17

منذ 17 years4:17

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4:17

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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The Decision Making Process 7:21

منذ 17 years7:21

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7:21

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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The Marketing mix and the scope of Marketing 8:44

منذ 17 years8:44

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8:44

Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada! (Brassington and Pettitt: pp.28-32 and pp.34-38)

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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The external and internal environment 7:09

منذ 17 years7:09

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7:09

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Business orientations and emergent orientations 5:55

منذ 17 years5:55

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5:55

Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Marketing myths 3:25

منذ 17 years3:25

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3:25

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Relationship marketing 2:11

منذ 17 years2:11

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2:11

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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What Marketing means 6:57

منذ 17 years6:57

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6:57

Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Political Environment 2:55

منذ 17 years2:55

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2:55

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.58-64)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Economic Environment 7:16

منذ 17 years7:16

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7:16

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)…

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts podcast artwork

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Technological Environment 2:47

منذ 17 years2:47

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2:47

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: p.64) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.48-50)…

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