#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation?

Agility requires more than just speed; it demands a shared language and a foundational framework that allows teams to build, test, and innovate without being crushed by the weight of their own complexity.

This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.

Today, we're going to talk about design systems. But probably not in the way you're used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring how it can become a true catalyst for digital transformation—a tool that breaks down silos, accelerates business outcomes, and fundamentally changes how teams work together.

To help me discuss this topic, I'd like to welcome, Nigel Dennis, Creative Director at The Office of Experience.
About Nigel Dennis
Nigel Dennis on LinkedIn: https://www.linkedin.com/in/nigelevandennis/
Resources
The Office of Experience: https://www.officeofexperience.com
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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