Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.
• shift from sessions to visibility and share of voice
• client education using visuals and live data reviews
• GA4 custom channel for AI tool referrals
• AI overview tracking and imperfect but useful signals
• LLMs.txt and crawl access considerations
• content that shows human expertise and authorship
• aligning CTAs to intent to boost conversions
• redistributing effort from top-of-funnel to mid-funnel
• omnichannel support including paid social and PR
• audience research and journey mapping to guide strategy
• practical plan: what, why, how, when cadence

Guest Contact Information:

Website: pathfinderseo.com
LinkedIn: linkedin.com/in/lindsay-halsey

More from EWR and Matthew

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

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Facebook: @bestseopodcast
Instagram: @thebestseopodcast
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Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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1. Setting The Stage: SEO’s Shift (00:00:00)

2. Meet Lindsay And Her Two Hats (00:01:14)

3. Change Or Evolution In Search (00:02:40)

4. Beyond Google: LLM Visibility (00:04:05)

5. Attribution’s Return To First Principles (00:06:20)

6. From SEO Silo To Omnichannel (00:08:43)

7. Educating Clients With Visuals And Data (00:10:55)

8. Hard Conversations: What, Why, How, When (00:14:05)

9. Practical LLM Visibility Tactics (00:17:05)

10. Content That Shows Real Humans (00:20:10)

11. Aligning CTAs To Intent (00:23:05)

12. Mapping Audience And Journeys (00:26:00)

13. Filling The Funnel Across Channels (00:28:20)

14. The Real Secret: Do The Next Best Thing (00:30:15)

15. Where To Find Lindsay & Closing (00:31:50)