LLM Traffic, Real Attribution, Real Results With Brie Anderson

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.
• LLM referrals as high-intent visits
• GA4 source/medium over fragile channel groupings
• First user vs session vs model-based views in GA4
• UA to GA4 shift, privacy and event-based data
• SEO vs CRO alignment and KPI clarity
• Tracking plans, UTM standards, and maintenance
• Search Console vs GA4 roles and gaps
Guest Contact Information:

Website: www.beastanalyticsco.com
Instagram: www.instagram.com/brie_e_anderson
LinkedIn: www.linkedin.com/in/brieeanderson
Twitter/X: x.com/brie_e_anderson

More from EWR and Matthew:

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Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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فصول

1. Meet Brie And The Analytics Gap (00:00:00)

2. LLM Traffic Surges And Quality (00:02:00)

3. Why LLM Users Convert Faster (00:06:30)

4. Tracking LLMs In GA4 The Right Way (00:10:20)

5. Attribution Reality And Directional Data (00:14:40)

6. GA4’s Three Attribution Views Explained (00:19:40)

7. UA To GA4: Privacy And Events (00:23:40)

8. Align KPIs, SEO vs CRO Outcomes (00:28:00)

9. Build A Real Tracking Plan (00:33:20)

10. Basic Vs Advanced Event Setups (00:37:10)

11. Search Console vs GA4 Truths (00:41:20)

12. Looker Studio: Dashboards vs Reports (00:45:00)

13. Actionable Reporting And Client Focus (00:49:30)

14. Three GA4 Secrets And Resources (00:53:00)