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Fix your GTM with Toll Booths (and Samurai Swords)
Manage episode 506138595 series 3689685
المحتوى المقدم من Rob Snyder. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rob Snyder أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Blog post - "The toll booth" - https://bit.ly/44xHBCn In this conversation, Rob Snyder and RC delve into the concept of 'toll booths' in the context of go-to-market strategies for startups. They discuss how to effectively generate demand and engage potential customers by understanding their needs and timing. The discussion includes practical examples, such as the samurai sword approach to capturing attention and the success of Datadog's conference strategy. The conversation emphasizes the importance of consolidating efforts around demand and the economics of targeted outreach versus broad marketing tactics.----Connect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/ Work with Rob: https://www.robsnyder.org#PMF #B2BSales #VC #Startup #VentureCapital #Founderledsales
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