How to Clarify Your Business Vision Before Starting a Private Practice

Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients

Most new therapists focus on the “how” of private practice—how to get clients, how to get paid, how to set everything up. But the question that often gets overlooked (and later causes the most regret) is why you’re building your business in the first place.

In this episode of Private Practice Unlocked, Amber walks you through the importance of clarifying your vision before making big decisions. This isn’t about branding or aesthetics—it’s about aligning your private practice with your values, energy, and long-term goals, so you don’t wake up one day successful… and miserable.

If you’re a therapist or mental health provider looking to start or grow a private practice without the burnout, shame spirals, or jargon, you’re in the right place.

In this episode, Amber talks about:

• Why starting without a clear vision can lead to burnout and misalignment
• How to define your purpose, values, and identity as a therapist

https://brenebrown.com/resources/dare-to-lead-list-of-values/

• Five practical prompts to shape your mission and filter future decisions
• Her own story of saying “yes” to everything—and what finally shifted
• How vision work can prevent overwhelm and help you stay grounded
  

Journal Prompts:

1. What is your “why”?
2. What is your mission statement?
3. What values define your business?

If you’re in the early stages of private practice (or need to realign), this episode is your permission to pause and clarify what matters most.

Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.

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DM Amber on Instagram @privatepracticeunlocked and let her know what tips you would have included in this list!

Let’s build the practice—and life—you deserve.