Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor

ATD Accidental Trainer

To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.

Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on:

• Building a program content strategy that captures learner attention
• Leveling up with technology and measurement tools
• Tapping into the emotional drivers that make learning stick

Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens.

Resources:

• Book: https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507
• Website:
  • Bianca: https://www.biancabaumann.com/
  • Mike: https://mike-taylor.org/
• LinkedIn:
  • Bianca: https://www.linkedin.com/in/biancabaumann/
  • Mike: https://www.linkedin.com/in/miketaylor/