Mastering Marketing Strategies for Startup

BETWEEN TWO PIXELS

Mastering Marketing Strategies for Startups | Between Two Pixels Podcast
In this episode of 'Between Two Pixels', co-CEOs Josh and Bryan Owen dive deep into the world of marketing for startups. They discuss the necessity of having a flexible but concrete strategy, the importance of understanding your audience, and how their company, Between Pixels, has evolved to serve startups effectively. They also touch on the importance of brand identity, the challenges startups face, and the value of working with the right marketing partner. The conversation includes practical insights for startups to avoid common pitfalls and make the most of their marketing efforts.
00:00 Introduction to Strategy and Startups
00:38 Welcome to Between Two Pixels
01:09 The Journey of Becoming Business Partners
01:54 Marketing for Startups: Initial Thoughts
06:32 Understanding Product Market Fit
14:05 The Importance of Brand Identity
18:09 Choosing the Right Agency Partner
23:04 Building Trust in Business Relationships
23:50 Common Startup Mistakes to Avoid
24:28 Balancing Stubbornness and Open-Mindedness
25:29 The Importance of Foundational Elements
27:45 Adapting to Market Feedback
33:51 Understanding Your Customer
40:00 Working with Agencies as a Startup
43:13 Conclusion and Final Thoughts
WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.
We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.
WHAT WE DO
We create story-driven content, campaigns, and strategy.
Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels