The SECRET to Successful Brand Activations

BETWEEN TWO PIXELS

The SECRET to Successful Brand Activations
In this episode of 'Between Two Pixels', Katie Gillen, Director of Marketing at Between Pixels, hosts Abby Holland, the Brand Activation Marketing Manager, to dive into the world of brand activation marketing. They discuss the importance of knowing your audience, careful planning, and the role of direct, in-person interactions in creating memorable brand experiences. The conversation includes practical examples, common pitfalls to avoid, and emerging trends like virtual experiences and sustainability in brand activations. Tips on training brand ambassadors and working with agencies for activation marketing are also covered.
00:00 Introduction to Effective Marketing Campaigns
00:46 Welcome to Between Two Pixels Podcast
01:07 Understanding Brand Activation Marketing
01:34 Examples of Successful Brand Activations
02:53 The Importance of Direct and Organic Marketing
04:10 Planning and Strategy for Brand Activations
07:05 Measuring the Impact of Brand Activations
08:29 Common Pitfalls in Activation Marketing
10:19 Training and Finding the Right Brand Ambassadors
11:34 Trends in Activation Marketing
13:51 Best Practices and Insider Tips
15:37 Working with an Agency for Activation Marketing
18:02 Exciting Activation Experiences
19:09 Upcoming Activation Projects
20:28 Conclusion and Farewell
WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.
We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.
WHAT WE DO
We create story-driven content, campaigns, and strategy.
Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels