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المحتوى المقدم من Telecom Reseller. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Telecom Reseller أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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What do you need to know before acquiring your first MSP? eBridge Marketing Podcast
Manage episode 463434846 series 2674324
المحتوى المقدم من Telecom Reseller. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Telecom Reseller أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
“One of the things that we're seeing is that there are far more buyers in the market than there are sellers,” says Hartland Ross, an M&A advisor, digital marketing strategist and founder and president of eBridge Marketing Solutions, a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies. “It becomes a competitive situation to try to secure an opportunity. “For those who are saying, hey, I've got this great idea. I'm going to grow my business through acquisition. I'm going to roll up some MSPs. They hear that, geez, if I do that, the values will increase. It all sounds great, except for the fact that everybody's got the same idea. So, how do you differentiate yourself as a buyer relative to all the other buyers that a seller has to evaluate? We heard just the other day through some partners of ours that they had, get this, 400 NDAs on one deal. I mean, it's just astounding to think that your chances of getting a deal in those instances are so low.” This podcast will explore the complexities of buying an IT company or MSP, providing invaluable insights for anyone considering the purchase of an MSP or IT services organization. Attendees can expect this session to cover: The importance of building trust from the start Key due diligence elements unique to MSPs How to quickly qualify for opportunities How to achieve alignment of objectives, valuation, and deal terms How to avoid deal fatigue and navigate to a successful close Less well-known pitfalls to avoid and opportunities to explore during an acquisition Hartland Ross is an M&A advisor, digital marketing strategist, and founder and president of eBridge Marketing Solutions – a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies. Hartland has been working in the sales and marketing of IT services and SaaS firms since 1999. He is well recognized and regarded in the IT services industry and to date has worked with thousands of IT firms providing opportunities for business growth through M&A, marketing strategy and by providing industry advice, recommendations and connections. About eBridge Bridge Marketing Solutions is a digital marketing agency that drives organic growth for IT service firms including MSPs, web hosting companies, infrastructure as a service providers as well as data center operators. eBridge has another division, The Host Broker which is focused on inorganic growth through M&A servicing these same IT service firms.
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Manage episode 463434846 series 2674324
المحتوى المقدم من Telecom Reseller. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Telecom Reseller أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
“One of the things that we're seeing is that there are far more buyers in the market than there are sellers,” says Hartland Ross, an M&A advisor, digital marketing strategist and founder and president of eBridge Marketing Solutions, a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies. “It becomes a competitive situation to try to secure an opportunity. “For those who are saying, hey, I've got this great idea. I'm going to grow my business through acquisition. I'm going to roll up some MSPs. They hear that, geez, if I do that, the values will increase. It all sounds great, except for the fact that everybody's got the same idea. So, how do you differentiate yourself as a buyer relative to all the other buyers that a seller has to evaluate? We heard just the other day through some partners of ours that they had, get this, 400 NDAs on one deal. I mean, it's just astounding to think that your chances of getting a deal in those instances are so low.” This podcast will explore the complexities of buying an IT company or MSP, providing invaluable insights for anyone considering the purchase of an MSP or IT services organization. Attendees can expect this session to cover: The importance of building trust from the start Key due diligence elements unique to MSPs How to quickly qualify for opportunities How to achieve alignment of objectives, valuation, and deal terms How to avoid deal fatigue and navigate to a successful close Less well-known pitfalls to avoid and opportunities to explore during an acquisition Hartland Ross is an M&A advisor, digital marketing strategist, and founder and president of eBridge Marketing Solutions – a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies. Hartland has been working in the sales and marketing of IT services and SaaS firms since 1999. He is well recognized and regarded in the IT services industry and to date has worked with thousands of IT firms providing opportunities for business growth through M&A, marketing strategy and by providing industry advice, recommendations and connections. About eBridge Bridge Marketing Solutions is a digital marketing agency that drives organic growth for IT service firms including MSPs, web hosting companies, infrastructure as a service providers as well as data center operators. eBridge has another division, The Host Broker which is focused on inorganic growth through M&A servicing these same IT service firms.
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51 حلقات
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1 AI’s Hype Cycle and the Future of Intelligent Communications: A Conversation with Ray Pasquale at ITEXPO, Unified Office Podcast
“AI is in a typical hype cycle—everyone is using it, but few understand how,” said Ray Pasquale, Founder and CEO of Unified Office, in a discussion with Doug Green, Publisher of Technology Reseller News, at ITExpo. In this podcast, Pasquale explains how AI adoption follows Gartner’s S-curve, with an initial surge of enthusiasm, followed by disillusionment, before settling into practical, productive applications. He pointed out that many businesses adopt AI without a clear strategy simply because they feel pressured to do so. “Your boss asks, ‘What are we doing about AI?’ and the answer is often just, ‘We’re using ChatGPT,’ without knowing how or why,” he said. At Unified Office, Pasquale and his team aim to bypass the AI hype and focus on practical applications that drive real business outcomes. The company specializes in vertical market solutions, with a strong presence in the restaurant industry and other service-based sectors. A Unified Office customer in attendance at ITExpo underscored this approach, expressing appreciation for the company’s ability to simplify complex AI challenges. Regulatory Uncertainty and the Future of AI Pasquale also addressed the regulatory challenges surrounding AI, including pending copyright lawsuits against OpenAI and concerns over how large language models (LLMs) are trained. “There are lawsuits over AI scraping content from major publishers, and now federal and state regulators are stepping in to determine accountability,” he said. Looking ahead, Pasquale predicted significant changes in AI’s role in business communications, particularly regarding Agent AI, which operates with autonomous decision-making. “That’s going to be the first thing regulators clamp down on,” he noted, contrasting it with AI-driven chatbots, which are more controlled and purpose-driven. EngageIQ and the Future of Voice Intelligence Unified Office is also expanding its EngageIQ platform, adding a classification and prompting engine to enhance AI-driven customer interactions. Voice-based AI solutions are an emerging focus, with new technologies capable of classifying conversations in real time. “Imagine listening to this conversation and automatically categorizing key topics—California regulations, Agent AI, federal policy—all mapped out in a dashboard,” Pasquale explained. As Unified Office continues to refine AI applications for enterprise use, Pasquale remains optimistic about its potential—when properly implemented. “There’s no guardrail on this thing yet,” he warned about AI’s rapid evolution, emphasizing the need for responsible deployment and strategic focus. For more information, visit UnifiedOffice.com . #AI #UnifiedOffice #ITExpo #AgentAI #VoiceIntelligence #TelecomReseller…
Many MSPs are focused on how to integrate AI into their own operations—cybersecurity, automation, efficiency—but Joe Rojas argues that’s only part of the equation. “The real opportunity,” he says, “is helping clients implement AI to improve their business—and monetizing that service.” Rather than just managing a client’s IT infrastructure, MSPs should actively introduce AI-driven solutions that help clients increase productivity, streamline operations, and scale without increasing headcount. For example, an MSP specializing in accounting firms could implement AI-powered bookkeeping, allowing firms to serve more clients with the same staff. The Key to Success: Industry Specialization Rojas emphasizes that MSPs must focus on a specific vertical to truly deliver AI solutions that matter. “It’s nearly impossible for an MSP to be a trusted advisor across 25 industries,” he explains. Instead, MSPs should choose a niche, build expertise, and then expand strategically once they dominate that space. Understanding Client Needs Through Strategic Business Reviews To uncover real business challenges, MSPs must move beyond traditional technical QBRs (Quarterly Business Reviews) and conduct Strategic Business Reviews (SBRs) that focus on business goals, not just IT performance. Start Grow Manage provides a free SBR template to help MSPs walk clients through this process, identify pain points, and offer AI-driven solutions that add measurable business value. Overcoming the Fear of Change Many MSPs hesitate to introduce new services to existing clients, fearing disruption to a steady revenue stream. But Rojas warns that complacency is risky: “If an industry specialist comes in and solves a business problem your client didn’t even know they had, you could lose that customer overnight.” To remain competitive, MSPs must proactively deliver business solutions, making them indispensable partners rather than just IT providers. How Start Grow Manage Helps MSPs Adapt Start Grow Manage provides step-by-step guidance for MSPs to: Identify a profitable niche Research industry-specific AI solutions Develop messaging that resonates with target clients Position themselves as trusted advisors in their vertical Learn More For MSPs looking to implement these strategies , Start Grow Manage is hosting a free training event . Details at startgrowmanage.com/TD . For more insights, visit startgrowmanage.com . #AIforMSPs #BusinessGrowth #StrategicAdvisory #MSPLeadership #TelecomReseller #ITExpo…
“Global roaming is not the world’s greatest performance enhancer,” says Sara Brown, EVP of Marketing at FloLIVE, in a conversation with Doug Green, Publisher of Technology Reseller News at IT Expo. FloLIVE, which operates the world’s largest cellular network for IoT, announced its Local Breakout Service, enabling mobile network operators (MNOs), MVNOs, and IoT service providers to offer localized connectivity. This service addresses data sovereignty regulations, enhances privacy compliance, and improves latency by keeping data within its country of origin rather than routing it globally. Meeting Enterprise IoT Challenges Enterprises are no longer new to IoT; many have deployed multiple generations of connected devices and are now acutely aware of pain points like latency, data sovereignty, and scalability . FloLIVE aims to solve these challenges by offering: Regulatory compliance for markets like Brazil, Turkey, China, and India , where strict data localization laws apply Improved latency by reducing reliance on inefficient global roaming routes Simplified multi-operator management , eliminating the need for enterprises to juggle multiple commercial agreements Simplifying Global IoT Deployments For U.S.-based partners managing global IoT implementations , FloLIVE provides a single point of contact for global coverage. Instead of dealing with 50+ commercial agreements , partners can rely on FloLIVE for one operator, one billing system, and one global platform with localized connectivity. What’s Next for FloLIVE ? FloLIVE is heading to Mobile World Congress in Barcelona , where it will launch VoLTE Services —a game-changer for industries like automotive, security, and elevators , ensuring seamless emergency voice communications . To learn more, visit https://flolive.net/ #IoTConnectivity #5G #LocalBreakout #DataSovereignty #GlobalIoT #TelecomReseller…
“For the first time, I saw how a vCon could instantly surface the key insights from my own podcast—just like I would.” – Doug Green, Publisher of Technology Reseller News At ITExpo 2025 , Jeff Pulver and Technology Reseller News publisher Doug Green explored the future of structured conversation data through vCon —and experienced its impact firsthand. Green, known for producing thousands of industry podcasts, has long been burdened by the manual effort of summarizing, archiving, and analyzing content . But during this live demo, he witnessed how vCon automates this process with precision. vCon in Action: A New Era for Media and Business Intelligence With a simple copy-paste workflow , Green and Pulver tested vCon’s capabilities: ✅ Accurate Transcription: vCon provided a structured and highly precise transcript. ✅ Instant Podcast Summarization: AI identified the most SEO-friendly key quote , just as Green himself would have. ✅ Automated Editorial Review: When asked, “What did Doug forget to ask?” the system generated insightful follow-up questions , improving future interviews. ✅ Optimized Social Media Posts: vCon-crafted LinkedIn content aligned with both human audiences and algorithmic discoverability . Beyond automation, Green emphasized that vCon enhances, rather than replaces, human judgment . “I still review, tweak, and finalize everything,” he said. “But the heavy lifting is done.” Beyond Podcasting: The Broad Implications of vCon The implications of vCon go far beyond media production. Pulver and Green identified game-changing use cases for industries such as: Regulatory and Legal Proceedings: Structured archives provide instant access to historical insights , benefiting legal cases and expert testimony. Sales and Prospecting: vCons help MSPs and resellers track and optimize their customer engagement strategies. Customer Experience & Call Centers: Enterprises can analyze vast amounts of conversations to identify pain points, streamline responses, and enhance service quality . Pulver summed it up best: “vCon gives businesses a perfect memory—structured, searchable, and actionable.” Learn More vCon & Structured Conversations: www.conserver.io Doug Green’s Podcast Archive: Technology Reseller News #vCon #AI #ITExpo2025 #Podcasting #MediaTech #CustomerExperience #Automation…
Sean Breeden of SkySwitch talks to us from their partner, Snom Americas . SkySwitch offers a white label path opportunity for a community of partner companies. Snom is of the products that are part of this approach. SkySwitch works to deliver a one stop approach, with everything the MSP needs to go to market.…
“The conversation doesn’t end when you hang up the phone. That’s when it begins.” – Jeff Pulver At the recent TMC event, Technology Reseller News publisher Doug Green sat down with Jeff Pulver, a pioneering voice in the VoIP industry and now the driving force behind vCon. Their conversation, much like the technology it centered on, was a glimpse into the future of communication—one that redefines how we capture, analyze, and leverage conversations. 30 Years of VoIP: From VocalTech to vCon For Pulver, February 13th, 2025, marked a milestone—30 years since VocalTech introduced the first consumer VoIP application, a moment that proved voice could travel over the internet, not just phone lines. While voice-over-IP technology has been in development since 1969, Pulver sees 1995 as the true launch of the VoIP industry. Since then, the landscape has evolved in ways few could have predicted. Now, Pulver is championing vCon, an IETF standard that could revolutionize digital communication. “If you’re familiar with SIP (Session Initiation Protocol), then you’ll appreciate that the same people behind SIP are bringing you vCon,” he said. vCon is more than just a file format—it’s a way to store, analyze, and extract value from conversations across voice, email, and text. A Game Changer for Businesses of All Sizes Until recently, only large enterprises could afford advanced AI-driven conversation analysis, using sentiment and metadata to gain insights. But vCon democratizes this capability, allowing small and medium-sized businesses—or even individuals—to capture and analyze conversations effortlessly. Pulver envisions a world where conversations are no longer lost but instead serve as valuable data points. “We’ve been letting metadata fall on the cutting room floor. Now, we can take conversations, apply AI, and gain insights without millions in R&D costs,” he explained. The First-Ever vCon Interop Event To further the adoption of this groundbreaking standard, Pulver announced the first-ever vCon Interop event , set for April 22-24, 2025, in Cape Cod. The event will feature a workshop, hands-on application development, and an industry showcase where companies can test interoperability. Additionally, he is spearheading Vinevolution , an event in Bentonville, Arkansas, on April 9, focusing on the intersection of AI, telecom, and supply chain, as well as AI Com in New York City on April 4. The Future of Conversations Pulver, who coined the term Voice on the Net (VON) in 1995, sees vCon as a natural progression of his work. “We’re living in a world where AI is pervasive, and communication is evolving again,” he said. “This is more than just telecom—it’s about transforming how we do business.” With vCon, conversations become assets, not just fleeting moments. For those who want to be part of this next wave of innovation, the opportunity starts now. As Pulver put it, “If you’re an early adopter, come join us.” For more details, visit pulver.com or join the vCon Foundation at pulver.com/join. (This podcast summary was done by vCon)…
“When you start using vCons and actually listen to what your customers say, you realize you never really listened to them before.” – Thomas McCarthy-Howe, Co-Author of VCon and CEO of Strolid At IT Expo , Technology Reseller News publisher Doug Green sat down with Thomas McCarthy-Howe, co-inventor of the vCon standard, to discuss how structured conversation data is revolutionizing industries—starting with automotive sales. McCarthy-Howe, alongside Dan Petrie, developed the vCon standard, now adopted by the IETF , to address a fundamental gap in digital communications: there was no standardized way to structure and analyze conversations. Initially developed to help Strolid , his outsourced sales firm, better understand customer interactions, vCon has since evolved into a critical tool for enhancing both customer (CX) and employee experience (EX). vCon’s First Use Case: Automotive Sales In the high-stakes world of car sales , where Strolid processes over 9,000 daily inquiries and converts 5,000-6,000 into sales , conversation intelligence is a game-changer. By structuring and analyzing millions of calls, vCon enables dealerships to: Identify and resolve customer pain points , like inaccurate inventory listings Improve lead response times to meet manufacturer SLAs Uncover hidden operational inefficiencies affecting margins Reduce customer frustration , boosting dealership reputation and loyalty “In our industry, a customer might drive an hour to see a car—only to find it’s not on the lot. That’s a serious problem. With vCons, we capture these issues and fix them before they escalate,” McCarthy-Howe explained. Beyond Sales: The Future of vCon VCon isn’t just about efficiency—it’s about data integrity and security . As McCarthy-Howe emphasized, biometric data like voice and face recordings are highly sensitive, making secure, structured storage essential in the age of deepfakes and digital fraud. Learn More Strolid: strolid.com VCon & Structured Conversations: conserver.io Next IETF Meeting (March in Bangkok): Get involved in shaping the future of vCon #vCon #AI #CustomerExperience #AutomotiveSales #TechInnovation #ITExpo…
“Silent Breach offers cybersecurity services for MSPs to augment their offer and allow MSPs to sell more cybersecurity services and products”, says Marc Castejon of Silent Breach. “Things like penetration testing or compliance, like if your customers want to be SOC 2 compliant, ISO compliant. We can help you help your customers by providing these wide-labeled services to augment your offer. And it’s a win-win for both of us, MSPs, and customers. For more information, just scan the QR code. More than happy to answer any questions. Thank you very much.” www.silentbreach.com…
Alexandre Isaac, founder of The Repair Academy and Seensys, discusses how his companies are transforming the way businesses repair and recycle IT equipment while promoting sustainability and technical expertise. The Repair Academy is a training school designed to equip anyone with the skills to repair phones, tablets, and computers. From battery replacements to advanced chip repairs, the academy helps individuals and businesses extend the life of their electronics, reducing e-waste while building valuable technical skills. Seensys : Sustainable IT Asset Disposal (ITAD) Synsys specializes in eco-friendly IT asset disposal (ITAD), helping businesses responsibly manage end-of-life computers, mobile devices, and tablets. Their process includes: Collecting used IT equipment directly from companies Securely erasing all data before resale Repairing and refurbishing devices to give them a second life Reselling them to promote circular economy practices For businesses looking to upgrade their tech while minimizing environmental impact, Seensys offers a seamless and responsible solution. Get in Touch To learn more about device repair training or sustainable IT disposal, visit http://seensys.com/ and https://therepairacademy.com/ #DeviceRepair #ITAD #Sustainability #RefurbishedTech #TelecomReseller…
“We’re here today, we’re talking with MSPs and resellers about why they should embrace unified communications and contact center server as a service and Teams direct routing, to sell to their mostly MSP partner base,” David Ansehl, Vice President of Sales and Marketing for Reinvent Telecom, here at ITEXPO 2025. “There’s lots of good margins out there to be had, and we can remove all of the compliance and taxation issues with our new co-planted program.” Visit www.reinventtelecom.com…
"You can do a lot with very little means." That’s the message Tomas Sjostrom, President of James Moore Technology Services, wants small and midsized businesses to understand when it comes to cybersecurity. In a conversation with Doug Green, publisher of Technology Reseller News, Sjostrom emphasized that protecting against cyber threats doesn’t have to be prohibitively expensive or complex—something many SMEs mistakenly believe. Speaking at the ITEXPO, Sjostrom outlined the three business lines of James Moore Technology Services: technology services, AI-driven financial reconciliation, and HR consulting. With over 30 years in Florida’s technology sector, the firm has developed a strong focus on business preparedness, particularly for disaster recovery and cybersecurity. Beyond IT support, James Moore also provides CIO-as-a-Service, helping small businesses develop strategic IT roadmaps without the overhead of a full-time executive. The company works extensively with the government, manufacturing, and healthcare sectors, ensuring that clients have the resilience and security to operate efficiently. For more information, visit https://lnkd.in/gaMw6ffk…
While carriers like AT&T, T-Mobile, and Verizon, along with gateway providers, are already working toward this goal, the FCC warns that if progress stalls, regulations will follow “The FCC has acknowledged that CNAM is antiquated and is not solving the issue of verified identities for consumers to trust the communication channel,” says Rebekah Johnson of Numeracle. “If the industry doesn’t act, mandates will come.” The Future of Caller Identity: FCC Signals a Shift At ITEXPO, Rebekah Johnson joined Technology Reseller News’s Doug Green to discuss the FCC’s latest actions on caller identity verification. With the release of its eighth report and order, the FCC has made it clear: the industry must move beyond outdated CNAM technology and fully embrace STIR/SHAKEN and rich call data to ensure consumers can trust who is calling. While carriers like AT&T, T-Mobile, and Verizon, along with gateway providers, are already working toward this goal, the FCC warns that if progress stalls, regulations will follow. Enterprises and service providers must prepare now by integrating verified identity solutions before mandates make it a requirement. We explore: Why CNAM is no longer enough for caller identity verification. How businesses can proactively adopt verified identity standards. The role of Numeracle in helping enterprises and service providers implement secure identity solutions. Rebekah also highlights a major industry move: T-Mobile has taken the lead in adopting verified identity solutions, with Apple, Motorola, and Samsung ready to support it once carriers enable the data. Join us as we unpack what this means for enterprises, MSPs, and the future of secure communications. Learn more at www.numeracle.com or follow Numeracle and Telecom Reseller on LinkedIn for the latest updates.…
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1 The opportunity lies in capturing extensive call data and leveraging AI to extract actionable insights, ASC Technologies Podcast
“The opportunity is to empower businesses with AI-driven call recording and analytics, enabling them to enhance compliance, streamline operations, and gain valuable insights,” says Michael Broderick, ASC Technologies representative. Michael will be presenting a talk: Leveraging AI in Call Recording: Unlocking Compliance and Business Intelligence. The presentation will take place at IT Expo 2025, March 10-12, in Fort Lauderdale, Florida. “The opportunity lies in capturing extensive call data and leveraging AI to extract actionable insights, whether through compliance monitoring, sentiment analysis, or automated quality management. Organizations handle vast amounts of communication data daily, and AI-driven transcription and categorization have transformed how we utilize this information. We’re seeing AI step in to provide efficiencies that were previously unattainable through manual processes.” Call recording has long been a critical tool for industries such as financial services, healthcare, and customer service. However, traditional methods required extensive manual effort to review and analyze recordings, creating operational inefficiencies and compliance risks. AI-driven call recording solutions are addressing these challenges by automating transcription, categorization, and compliance monitoring, thereby enabling organizations to operate more effectively. To maximize the potential of AI-powered call recording, businesses must recognize key drivers and constraints in adoption, ensuring that AI is implemented strategically to enhance—not replace—human roles. It is also crucial to align AI-driven call recording solutions with industry-specific use cases, addressing compliance, operational efficiencies, and customer experience improvements. This session will explore the following key themes: The role of AI in transforming call recording and analytics Enhancing compliance and risk management with AI Automating quality management for improved customer interactions Identifying industry-specific use cases for AI-driven call insights How AI creates efficiencies without eliminating jobs As AI continues to evolve, its role in business communications will become even more integral, providing organizations with the ability to process, analyze, and act on vast amounts of data in real-time. This session will provide attendees with a roadmap to effectively integrate AI into their call-recording strategies, ensuring compliance, operational efficiency, and a better customer experience. www.asctechnologies.com…
Bill McLean, also known as #PhoneBill at the ITEXPO, introducing UponAi. UponAi is a conversational voice platform that will work on just about any PBX platform. Visit www.uponai.com
“To sell AIs to SMBs, don't sell them the AI, sell them the benefits,” says Amir Blich, of vcita. In this podcast, Amir explains that vcita provides a business management solution for SMBs with a unique go-to-market strategy focused on partnerships. The platform is open and white-label, allowing enterprises to integrate their services, enhance revenue streams, and build customer engagement and loyalty. Amir highlights the importance of AI, not as a standalone product but as a tool to assist businesses by leveraging their specific context and industry knowledge. He emphasizes that AI should be positioned as a means to enhance customer service rather than a replacement for human work. His key message to the MSP community is the need for differentiation beyond just pricing. He suggests that businesses should focus on branding and value-added services, such as AI-enhanced telephony that records, transcribes, and manages calls intelligently. Visit www.vcita.com…
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