

برعاية
📢I talk🎙️with Julie Milroy, Erica Duecy, Caitlyn LuBell and Katharine Jerkens about the Beverage Industry Recap of 2024 in Part 2! We discuss 2024 Surprises and Outlook for 2025 in Part 2. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁
📽️ Watch on YouTube! 🎞️ https://youtu.be/UmlhEfTYOTU
Beer Distribution is Evolving
Surprises of 2024
Summary
We discussed a shift towards alternative distribution models, particularly the growing influence of ready-to-drink (RTD) products. We emphasized the need for realistic expectations and strategic planning in order to succeed in a competitive market.
We also discuss the importance of hiring practices, the potential of targeting high-net-worth women, and the necessity of digital transformation in the industry.
We emphasize the need for experiential marketing to engage consumers and the surprising insights gained from their experiences in the field. The conversation explores the evolving landscape of the beverage industry, focusing on emerging trends in e-commerce, the rise of non-alcoholic and functional beverages, and the impact of economic challenges.
In 2025, we emphasize the importance of health and wellness in consumer choices and the need for brands to adapt to changing market dynamics. Additionally, we highlight the empowerment of women in the industry and the collaborative efforts to support each other in navigating these changes.
NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!
Host Jessie Ott's Profile on LinkedIn
108 حلقات
📢I talk🎙️with Julie Milroy, Erica Duecy, Caitlyn LuBell and Katharine Jerkens about the Beverage Industry Recap of 2024 in Part 2! We discuss 2024 Surprises and Outlook for 2025 in Part 2. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁
📽️ Watch on YouTube! 🎞️ https://youtu.be/UmlhEfTYOTU
Beer Distribution is Evolving
Surprises of 2024
Summary
We discussed a shift towards alternative distribution models, particularly the growing influence of ready-to-drink (RTD) products. We emphasized the need for realistic expectations and strategic planning in order to succeed in a competitive market.
We also discuss the importance of hiring practices, the potential of targeting high-net-worth women, and the necessity of digital transformation in the industry.
We emphasize the need for experiential marketing to engage consumers and the surprising insights gained from their experiences in the field. The conversation explores the evolving landscape of the beverage industry, focusing on emerging trends in e-commerce, the rise of non-alcoholic and functional beverages, and the impact of economic challenges.
In 2025, we emphasize the importance of health and wellness in consumer choices and the need for brands to adapt to changing market dynamics. Additionally, we highlight the empowerment of women in the industry and the collaborative efforts to support each other in navigating these changes.
NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!
Host Jessie Ott's Profile on LinkedIn
108 حلقات
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.